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Legal Aspects of Starting a Business Terry L. Traveland, Esq. 972-422-5544 [email protected] Facebook.com/TravelandLaw

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Page 1: Legal Aspects of Startinga Business · Legal Aspects of Startinga Business Terry L. Traveland, Esq. 972-422-5544 ttraveland@txcorplaw.com Facebook.com/TravelandLaw

Legal Aspects ofStarting a Business

Terry L. Traveland, Esq.

[email protected]/TravelandLaw

Page 2: Legal Aspects of Startinga Business · Legal Aspects of Startinga Business Terry L. Traveland, Esq. 972-422-5544 ttraveland@txcorplaw.com Facebook.com/TravelandLaw

© 2006 - 2019 Traveland Law

My Background

l B.B.A. from Southern Methodist Universityl J.D. from Baylor School of Lawl Admitted to Texas Bar in May 1994l Large firm trained attorneyl Small firm practice

Page 3: Legal Aspects of Startinga Business · Legal Aspects of Startinga Business Terry L. Traveland, Esq. 972-422-5544 ttraveland@txcorplaw.com Facebook.com/TravelandLaw

© 2006 - 2019 Traveland Law

My Law Office

Page 4: Legal Aspects of Startinga Business · Legal Aspects of Startinga Business Terry L. Traveland, Esq. 972-422-5544 ttraveland@txcorplaw.com Facebook.com/TravelandLaw

© 2006 - 2019 Traveland Law

Myths About Lawyers

l A lawyer can work on any type of legal matterl Lawyers just fill in the blanks on a form

Page 5: Legal Aspects of Startinga Business · Legal Aspects of Startinga Business Terry L. Traveland, Esq. 972-422-5544 ttraveland@txcorplaw.com Facebook.com/TravelandLaw

© 2006 - 2019 Traveland Law

Choosing an Attorney

l www.TexasBar.coml www.avvo.coml Referrals from friends or colleagues

Page 6: Legal Aspects of Startinga Business · Legal Aspects of Startinga Business Terry L. Traveland, Esq. 972-422-5544 ttraveland@txcorplaw.com Facebook.com/TravelandLaw

What to Look for in an Attorney

Page 7: Legal Aspects of Startinga Business · Legal Aspects of Startinga Business Terry L. Traveland, Esq. 972-422-5544 ttraveland@txcorplaw.com Facebook.com/TravelandLaw

© 2006 - 2019 Traveland Law

What to Look for in an Attorney

l Integrityl Experience in the areal Common business sensel In your price range

– Hourly rate– Expenses

Page 8: Legal Aspects of Startinga Business · Legal Aspects of Startinga Business Terry L. Traveland, Esq. 972-422-5544 ttraveland@txcorplaw.com Facebook.com/TravelandLaw

© 2006 - 2019 Traveland Law

Working with Your Attorney

l Be open and honestl State your expectationsl Ask for an estimate of costsl Call in advance of needing somethingl Call before you take an action such as firing an

employee or terminating a contractl Let your attorney draft the contracts

Page 9: Legal Aspects of Startinga Business · Legal Aspects of Startinga Business Terry L. Traveland, Esq. 972-422-5544 ttraveland@txcorplaw.com Facebook.com/TravelandLaw

© 2006 - 2019 Traveland Law

Choice of Entity

l To form or not to form– Benefits

l Protection from personal liability (may still have some)l Serious about your business

– Disadvantagesl Texas franchise / margin taxl Corporate formalitiesl Increased legal and accounting expenses

l Where to form – Texas, Delaware, or Nevada?

Page 10: Legal Aspects of Startinga Business · Legal Aspects of Startinga Business Terry L. Traveland, Esq. 972-422-5544 ttraveland@txcorplaw.com Facebook.com/TravelandLaw

© 2006 - 2019 Traveland Law

Corporation v. LLC

Terminology ComparisonCorporation LLCShares Units of Membership InterestsShareholders MembersDirectors ManagersOfficers Officers (optional)Cert. of Formation Cert. of FormationBylaws NoneShareholder Agr. LLC Agr. or Operating Agr.

Page 11: Legal Aspects of Startinga Business · Legal Aspects of Startinga Business Terry L. Traveland, Esq. 972-422-5544 ttraveland@txcorplaw.com Facebook.com/TravelandLaw

© 2006 - 2019 Traveland Law

Assumed Names

l A name under which the entity is doing business other than the registered name

l Don’t file if have an entity and doing business under entity name

l Penalty is that you can’t sue l May have personal liability

Page 12: Legal Aspects of Startinga Business · Legal Aspects of Startinga Business Terry L. Traveland, Esq. 972-422-5544 ttraveland@txcorplaw.com Facebook.com/TravelandLaw

© 2006 - 2019 Traveland Law

Assumed Names – Where to File

l Entities: – file only with Texas Secretary of State– No longer need to file in County– $25 fee

l Sole Proprietorship and General Partnerships:– File with County in which you have principal place of

business – ≅ $25 fee

Page 13: Legal Aspects of Startinga Business · Legal Aspects of Startinga Business Terry L. Traveland, Esq. 972-422-5544 ttraveland@txcorplaw.com Facebook.com/TravelandLaw

© 2006 - 2019 Traveland Law

Minimizing Liability

l Form an entityl Insurance

– Commercial Umbrella Coverage– Worker’s Compensation– Director & Officer Liability– Key Man Life & Disability Insurance

l Work with your attorney

Page 14: Legal Aspects of Startinga Business · Legal Aspects of Startinga Business Terry L. Traveland, Esq. 972-422-5544 ttraveland@txcorplaw.com Facebook.com/TravelandLaw

© 2006 - 2019 Traveland Law

Sign-In Forms

l Just a quick reminder to complete the sign-in form for SBDC records

l Please also complete an evaluation of the class and put it at the registration table when you leave

Page 15: Legal Aspects of Startinga Business · Legal Aspects of Startinga Business Terry L. Traveland, Esq. 972-422-5544 ttraveland@txcorplaw.com Facebook.com/TravelandLaw

© 2006 - 2019 Traveland Law

Intellectual Property - Trademarks

l Words, designs, slogans, or symbols used to identify the source (trade dress is total image of a product or its packaging)

l Choosing a Business or Product Name– Search Registered Trademarks

l www.uspto.govl State trademark searches

– Search Common Law Trademarksl Google, Bing, DuckDuckGo, Dogpile, Yippy searchesl www.anywho.com – state by state search

Page 16: Legal Aspects of Startinga Business · Legal Aspects of Startinga Business Terry L. Traveland, Esq. 972-422-5544 ttraveland@txcorplaw.com Facebook.com/TravelandLaw

© 2006 - 2019 Traveland Law

Intellectual Property - Trademarks

l Protecting Trademarks– State common law

l ABC™l Assumed name filings don’t protect trademarks

– State registration – varies with each state– Federal registration

l $225, $275, or $325 filing fee per class, depends on filing methodl Duration & Use – 5 years, 10 years with renewal, indefinite with

continuous usel You must keep a trademark calendar and chart to keep track of

the TM’s you have and time periods for renewal– Send cease and desist letters to possible infringers

Page 17: Legal Aspects of Startinga Business · Legal Aspects of Startinga Business Terry L. Traveland, Esq. 972-422-5544 ttraveland@txcorplaw.com Facebook.com/TravelandLaw

© 2006 - 2019 Traveland Law

Intellectual Property - Trademarks

l Finding Infringers– Google Alerts – daily key word search– Copyscape.com – finds duplicate content of your site– TinEye.com Alerts – finds uses of your photos

l Send cease and desist letters to possible infringers

l Prove infringement with archive.org

Page 18: Legal Aspects of Startinga Business · Legal Aspects of Startinga Business Terry L. Traveland, Esq. 972-422-5544 ttraveland@txcorplaw.com Facebook.com/TravelandLaw

© 2006 - 2019 Traveland Law

Intellectual Property - Copyrights

l Original works of creation (includes books, music, architectural drawings, software, etc.)

l Protects the particular form of expression, not the idea that is the subject

l Protection– Requires reduction to tangible form – © [year created] [owner] (all rights reserved*)

*optional

Page 19: Legal Aspects of Startinga Business · Legal Aspects of Startinga Business Terry L. Traveland, Esq. 972-422-5544 ttraveland@txcorplaw.com Facebook.com/TravelandLaw

© 2006 - 2019 Traveland Law

Intellectual Property - Copyrights

l Federal Registration – $35 - $85 filing fee– Presumption of validity / ownership– Right to bring Federal action– Award of damages without actual loss

l Duration & Use– 70 years + life of author– If work for hire – 95 years from publication or 120 years from

creation

l Work for Hire – when in doubt get an assignmentl HINT – You should always be in doubt & get one!

Page 20: Legal Aspects of Startinga Business · Legal Aspects of Startinga Business Terry L. Traveland, Esq. 972-422-5544 ttraveland@txcorplaw.com Facebook.com/TravelandLaw

© 2006 - 2019 Traveland Law

Work for Hire – Indep. Contractors

l Work must be specifically ordered or commissioned (paid to create something new)

l Prior to commencing the work, both parties must agree in writing that the work will be a work for hire

l Work must fall within one of nine narrow statutory categories of commissioned works listed in the Copyright Act (translation, contribution to a motion picture or other audiovisual work, contribution to a collective work such as a magazine, as an atlas, as a compilation, as an instructional text, as a test, as answer material for a test, as a forward, afterward, chart, illustration, editorial note, bibliography, appendix and index)

Page 21: Legal Aspects of Startinga Business · Legal Aspects of Startinga Business Terry L. Traveland, Esq. 972-422-5544 ttraveland@txcorplaw.com Facebook.com/TravelandLaw

© 2006 - 2019 Traveland Law

Work for Hire - Employees

l Work created by an employee within the scope of their employment is automatically considered a work for hire

l The work does not have to fall within the 9 categories

Page 22: Legal Aspects of Startinga Business · Legal Aspects of Startinga Business Terry L. Traveland, Esq. 972-422-5544 ttraveland@txcorplaw.com Facebook.com/TravelandLaw

© 2006 - 2019 Traveland Law

Intellectual Property - Patents

Page 23: Legal Aspects of Startinga Business · Legal Aspects of Startinga Business Terry L. Traveland, Esq. 972-422-5544 ttraveland@txcorplaw.com Facebook.com/TravelandLaw

© 2006 - 2019 Traveland Law

Utility Patents

l Protects ideas (new and non-obvious in light of prior publications, other patents and earlier commercial activities)

l For 20 years from date of application, excludes others in the US from making, using, selling, offering for sale and importing

l Time limits– In US – filed within 1 year of 1st public use or publication– Foreign – filed before any public use or publication

l Expensive & time consumingl May be best to be first to market

Page 24: Legal Aspects of Startinga Business · Legal Aspects of Startinga Business Terry L. Traveland, Esq. 972-422-5544 ttraveland@txcorplaw.com Facebook.com/TravelandLaw

© 2006 - 2019 Traveland Law

Design Patents

l Protects a new, original, non-obvious, and primarily ornamental design for an article of manufacture

l Protects appearance, not the functionl Easier and less time to get than utility patentsl For 15 years from date it is issued, you may exclude

others from making, using, or selling the designl Cheaper to obtain & no maintenance fees

Page 25: Legal Aspects of Startinga Business · Legal Aspects of Startinga Business Terry L. Traveland, Esq. 972-422-5544 ttraveland@txcorplaw.com Facebook.com/TravelandLaw

© 2006 - 2019 Traveland Law

Intellectual Property - Patents

l Texas Inventors Associationl www.TxInventors.coml Meet at Maribelle M. Davis Library in Planol Excellent resource for inventors!

Page 26: Legal Aspects of Startinga Business · Legal Aspects of Startinga Business Terry L. Traveland, Esq. 972-422-5544 ttraveland@txcorplaw.com Facebook.com/TravelandLaw

© 2006 - 2019 Traveland Law

Intellectual Property – Trade Secret

l Any formula, pattern, compilation, program, device, method, technique, or process that– Is not generally known or ascertainable– Has economic value– Is maintained in secrecy

l Duration & Use– Forever if use vigilance to prevent disclosure or theft

Page 27: Legal Aspects of Startinga Business · Legal Aspects of Startinga Business Terry L. Traveland, Esq. 972-422-5544 ttraveland@txcorplaw.com Facebook.com/TravelandLaw

© 2006 - 2019 Traveland Law

Intellectual Property – Trade Secret

l Protection– Confidentiality Agreements– Non-Competition Agreements– Employment & Independent Contractor Agreements

Page 28: Legal Aspects of Startinga Business · Legal Aspects of Startinga Business Terry L. Traveland, Esq. 972-422-5544 ttraveland@txcorplaw.com Facebook.com/TravelandLaw

© 2006 - 2019 Traveland Law

Financing the Business

l Check your credit rating for accuracyl 3 Bureaus - Experian, TransUnion, & Equifaxl 75% of all credit reports have at least one error

on theml Get your credit rating as high as possiblel Bad personal credit = bad business creditl A+ credit is 720 or above

Page 29: Legal Aspects of Startinga Business · Legal Aspects of Startinga Business Terry L. Traveland, Esq. 972-422-5544 ttraveland@txcorplaw.com Facebook.com/TravelandLaw

© 2006 - 2019 Traveland Law

Financing the Business

l The Three F’sl Angel Investorsl Venture Capitall Bank Loansl Factoringl Percentage of gross profits

Page 30: Legal Aspects of Startinga Business · Legal Aspects of Startinga Business Terry L. Traveland, Esq. 972-422-5544 ttraveland@txcorplaw.com Facebook.com/TravelandLaw

Questions?

[email protected]/TravelandLaw