leg 10. from cardiff to gothenburg · 2018. 6. 14. · leg 10. from cardiff to gothenburg the blue...

Leg 10. From Cardiff to

Gothenburg

The Blue Ocean Strategy

06. Blue Ocean Summary and

Conclusions

Eleonora Escalante MBA-MEng, Strategic Corporate Advisory Services

© 2017-2018 Eleonora Escalante-all rights reserved 114 June 2018

OUTLINE. The Blue Ocean Strategy

Leg 10. From Cardiff to Gothenburg

02Blue Ocean

Strategy Insights

03Blue Ocean Strategy

in the Context of

Industry 4.0


© 2017-2018 Eleonora Escalante-all rights reserved

05Blue Ocean

Strategy

Limitations

06Summary and

Conclusions

14 June 2018

01Introduction to

Blue Ocean

Strategy (BOS)

2


Evolution

https://support.office.com/es-ES/article/b89770f1-deb1-4a19-94ef-342aa15a4689

OUTLINE. The Blue Ocean Strategy



© 2017-2018 Eleonora Escalante-all rights reserved 14 June 2018

01Introduction to

Blue Ocean

Strategy (BOS)

3

We are here!

02Blue Ocean

Strategy Insights


in the Context of

Industry 4.0


Evolution

05Blue Ocean

Strategy

Limitations

06Summary and

Conclusions



© 2017-2018 Eleonora Escalante-all rights reserved 13 June 2018 4


The Blue Ocean Strategy is like Sailing

Yesterday

13 June 2018

300 NM To

Gothenburg






100 NM To

Gothenburg

Yesterday Today

14 June 2018





Sailing is uncertain. We can´t prevent what will happen with the ocean. Today we are

winning, tomorrow we are last. In consequence the Blue Ocean Strategy-Shift is

uncertain by its nature and name.

• The Blue Ocean Strategy was originated as the right

thing, the right moment and right time and for the right

reasons in the year 2005.

• After a dotcom bubble, The Blue Ocean Strategy was the

best alternative offer in business strategy which could

beat the Porter´s military legacy of competitive strategy.

• Nevertheless, as the name indicate it, Blue Ocean

Strategy is a “brand” coined in the ocean.

• The Ocean can be sweet and peaceful, but strong and

threatening. The Ocean is the less static thing we can

experience.

• The Blue Ocean Strategy-Shift will evolve as sailing on

the ocean. We hope and we are glad of it.


Vestas 11th

Racing,

Dismasted in

Cape Horn.

Vestas 11th

Racing,

continued

sailing

afterwards.




Learn how to use the Blue Ocean Strategy as much as you learn to use Porter´s

generic competitive strategies. It is wise to invest in learning about it.



• Any strategist has to learn about all the

existing strategy theories.

• Porter´s was a world-shattering when he

published his first book “Competitive Strategy”

in 1980.

• The same happened with Kim and Mauborgne

contribution in 2005. Their concepts and ideas

have been “avant-garde” too.

• It is important to learn why, how and when to

use the Blue Ocean Strategy, because of its

premises and committed value innovation.

• As all the good things in life, don´t think it is

easy to create blue oceans, it is a hard

roadmap to sail too.



© 2017-2018 Eleonora Escalante-all rights reserved 14June 2018 8


The Blue Ocean Strategy is a beautiful way of thinking. It just needs to be refined.

We find it as an Unpolished Diamond.


• The fundamentals of the Blue Ocean Strategy

need to be refined.

• We find this way of thinking as an Unpolished

diamond. It needs to be tied to a sense of

purpose, timing, recycle and legacy.

• In addition, as much as we see perfected and

polished diamonds, the Blue Ocean Strategy

is still a work in progress. There is much

more to come from Kim and Mauborgne first

seeds of thought.

• We celebrate it and expect more from them

in the future. Lesedi La Rona, A rough unpolished diamond.

Sold in Auction in September 2017 for $53

million to British jeweler Graff Diamonds.





The Circular Economy Model will fine-tune the Blue Ocean Strategy for us and the next

generations.






We are done. We treasure Kim and Mauborgne hard work. The Blue Ocean Strategy-Shift

is moving forward and we expect more from them with hope in the future.

Thank you!



leg 10. from cardiff to gothenburg · 2018. 6. 14. · leg 10. from cardiff to gothenburg the blue...

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