lee-anne mcalear program director centre for inn schulich executive education centre virox...
TRANSCRIPT
Lee-Anne McAlearProgram Director
Centre for innSchulich Executive Education Centre
Virox Technologies Future Forum
Sheridan College
PMCQInnovation in Turbulent Times
January 18, 2010
Lee-Anne McAlearProgram Director
Centre of Excellence in Innovation Management
York University
2
3
4
5
6
7
8
9
10
11
“Never, ever, think outside the box”
Getting to know you!
Find a partnerA) starts a story “I was walking along the beach and I saw…”B) throws in an unrelated work like “turnip”A) well I picked up that turnip and IB) danced a polkaEtc
Reverse!
I want to put a ding in the universe.
Innovation is…Innovation is when you bring a new way of thinking to solve a problem, improve a service, enhance our way of life, or introduce a product or service for the benefit of markets
Marcus Wallenberg – Chairman of Skandinaviska Enskilda Banken and Chairman of Sweden’s pan-industry project “Innovation for Growth”
Innovation is…
We define innovation as any process or product which improves patient outcomes, reduces healthcare costs or improves our own efficiency.
Astra ZenecaNaseem S Amin M.D. Chief Scientific Officern
Innovation…
realized new and/or unexpected ideas that deliver value
Innovation…
realized new and or unexpected ideas that deliver value
Innovation is Important
All execs agree innovation is criticalOur Culture encourages innovationExecutives Understand Innovation Executives Model InnovationEffective at Innovation
Formal Process for Innovation
We know innovation is important…
Leger Marketing & Globe and Mail – 2007 Survey
The McKinsey Quarterly, 2009
Most Significant Source of Innovative Ideas
IBM 2007
22IBM, Innovation Survey 2007
Innovation happens when individuals
(and small teams)
apply innovative thinking
(in the right direction)
26
Innovation happens when individuals
apply innovative thinking
Organizations can only support or inhibit
individuals (and small teams)
27
Mark Pinkus
The Innovation ZoneCreating an Innovation ZoneSorting Your Ideas’ AmbitionsTaking Ideas from Concept to Reality
Innovation ZoneRBC – Centre of InnovationMicrosoft – Idea ExchangeIBM – Think PlacePartners in Healthcare (Boston) – RVLCisco – izoneING (Canada) – Chief Innovation
OfficerP&G – Connect & Develop
Efficiency through Innovation
Cost innovation: The power of context Entrepreneurship in Canadian healthcare: A
case study Instrumenting healthcare – optimizing clinical process
Bringing private-sector thinking to healthcareUsing simulation models to improve resource
utilization
RBC Innovation Zone
Innovation Framework
Tom Koulopoulus – The Innovation Zone
The McKinsey Quarterly, 2009
Marks and Spencer
Launched Plan A in January 2007, setting out 100 commitments to achieve in 5 years. We've now extended Plan A to 180 commitments to achieve by 2015, with the ultimate goal of becoming the world's most sustainable major retailer.
M&S Plan A Journey
The people who are doing the work are the moving force. My job is to create a space for them, to clear out the rest of the organization and keep it at bay.
Steve Jobs
9 Notions of Innovation…
9 Notions of Innovation
Ideas come from everywhere
Google expects everyone to innovate, even the finance team
Share everything you can
Every idea, every project, every deadline – it’s all accessible to everyone on the intranet
9 Notions of Innovation
Your brilliant, we’re hiring
Intelligence over experience
9 Notions of Innovation
A license to pursue dreams
Employees get a “free” day a week (20%)
Half of great ideas come out of ‘noodle’ time – like gmail
9 Notions of Innovation
Innovation, not instant perfection
Launch early and often in small tests before releasing new features widely
9 Notions of Innovation
Don’t politic, use data
It’s not personal, find the metrics that matter
Discourage the use of “I like” in meetings; push people to use metrics
9 Notions of Innovation
Creativity loves restraint
Give people a vision, rules about how to get there, and deadlines
9 Notions of Innovation
Worry about usage and users, not money
Provide something simple to use and easy to love. The money will follow.
9 Notions of Innovation
Don’t kill projects - morph them
There’s always a kernel of something good that can be salvaged
9 Notions of Innovation
Levels of Innovation Model
Source: CURRENT ORGANIZATION INC.
Levels of Innovation Model
Where is your organization on the continuum?
EvolutionaryIncrementalAdaptiveReproductive
RevolutionarySubstantialInnovativeDisruptive
Innovation Continuum
INI
Innovation could be different than you think
Ten Types of Innovation
Cash Lehman: Innovation Pathfinder
Innovation Strategies
4 S Innovation Process
28
Framing the challenge
Broad Exploration
Rigorous Assessment
Execution
Coming up with the best ideas requires combining and balancing
2 skills:
DIVERGENT THINKINGCONVERGENT THINKING
CreativeGenerative
Non-judgmentalExpansiveConceptual
Create lots of ideas
AnalyticalSelective
JudgmentalFocusingCritical
Select the best ideas
• Understand the landscape of your challenge, boundaries, blue sky
• Ask the right questions
• Target your focus
• Frame your Challenge Statement
Framing the challenge
Asking the right questions…
• New and challenging ideas• Significant growth and differentiation
Formvs.
Function
Keeping beer cold is essentialIce is not
Banking is essential but banks
are not
Price is not
Value
Broad Exploration
11
Creativity
Brainstorming
Exponential Thinking
What happens as we age?
83
Source: Escape From The Maze, James Higgens (ISBN: 1-883629-02-0)
What happens as we age?
Source: Escape From the Maze, James Higgens (ISBN: 1-883629-02-0)
Age of those studied5 Years 8 Years adults
Percentage withcreative potential
98% 32% 2%
Number of laughs aday
113 laughs 83 laughs 11 laughs
Number of ?s askedper day
65 ?s 41 ?s 6 ?s
Creative Thinking…BrainstormingTriz Six Thinking HatsLateral Thinking Techniques
Reversing AssumptionsVisual TriggersOther systems Provocation
Pit Stop
Other Systems Thinking
Southwest Stock Price
19
How might we find better ways to merchandise watermelons so that we can maximize the retail space in stores?
Reversing Assumptions
Rigorous Assessmentand Selection
Revisit framing – select best ideas based on fixed criteria
Methods: Use selection criteria, online, idea management systems
Small tests, rapid piloting
Suggestion Boxes
Intranet Suggestion Box:
http://suggestionbox.suggestionbox.com/
Idea Management SystemsA system to capture ideas (real or virtual
“suggestion box”) and process themHelps organizations maximize the benefits
from the creativity, expertise and knowledge of employees, customers, suppliers and other trusted third parties
Contains features to focus idea generation towards business objectives, and to capture, develop, build, share and evaluate ideas
Requires a lot of support to do it right
Imagnet Imagnet
Sample Evaluation Form
Now comes the fun!
Creating the action plan
Never doubt that a small group of thoughtful, committed citizens can change the world; indeed, it's the only thing that ever has.
The ups and downs of innovation
Innovation: The Process, the Practice104
We need help
I have an idea
Sounds great
It works!
The customerlikes it!
Not proprietary
Yes it is!
Field trial worked
Costs too much
Failure infield trials
Differentsizes??
No resources
Boss hatesthe project
Market estimatewrong!
we have an order!
We’ll make it!
They like it!
Costs are better!
Need documentation
Failures reported
Installation problem
Documentationdone
And approvalsAnd inventory
And ordersECSTASY
DESPAIR
Source: R.J. Saldich
We have sizes!
Fixed
It Works!
Not always!
New costslook good!
No,heloves it!
Deliveriesare late
4 S Innovation Process
28
Framing the challenge
Broad Exploration
Rigorous Assessment
Execution
Kotter’s 8 Step Change Model
Kotter & Innovation – What does it take? 1. Increase urgency Innovation audit, case for change, link to
deliverables
2. Build the guiding team C Suite Buy in, iCouncil, named innovation leads leaders at all levels have innovation objectives
3. Get the vision right Innovation portfolio, ,define scope, define boundaries, clear direction, leadership team alignment
4. Communicate for buy-in Many modalities eg town halls, performance management, idea management systems
5. Empower Action On managers scorecards, training (e-modules & beginner, intermediate, advanced), brainstorming & selection, support execution
6. Create short term wins Showcase quick wins, celebrate successes, project highlights,
7. Don’t let up Speakers, monthly events, team meetings, meeting room redesign
8. Make change stick Goals, metrics, year end Innovation surveys, rewards & recognition, 4-year commitment, communication
Structure for Innovation
Senior Leadership supportFull-time championPart of everyone’s jobFacilitators, project managers or specialistsPart-time champion(s)Innovation TeamsOutsourceInnovation Office/Group
And it takes a practice, the art…
Sir Ken Robinson
Thank You!Lee-Anne McAlearProgram Director
SchulichCentre of Excellence in
Innovation [email protected]
!