led lighting marketing

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www.smthelp.com LED Lighting Overview: Major Players

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Page 1: Led lighting marketing

www.smthelp.com

LED Lighting Overview: Major Players

Page 2: Led lighting marketing

www.smthelp.com

LED Lighting Overview: Market Considerations Major Markets

Entertainment / Theatrical Architectural Lighting Retail / Office Lighting Signage Street Lighting

Applications RGB

– Early growth in entertainment space– Quick adoption into architectural lighting

White– Vast adoption following the growth in LED technology– Energy efficiency initiatives speeding up market penetration

Page 3: Led lighting marketing

www.smthelp.com

LED Design Challenges: Binning LED Manufacturing companies sort their product by “Bins”

based on lumen output, chromaticity, and wavelength

Leads to complications in the board-level manufacturing process

Many ways to compensate: SMT Line part placement Calibration in software Closed loop feedback

Page 4: Led lighting marketing

www.smthelp.com

LED Design Challenges: Binning

LED Manufacturing companies sort their product by “Bins” based on lumen output, chromaticity, and wavelength

Leads to complications in the board-level manufacturing process

Many ways to compensate: SMT Line part placement Calibration in software Closed loop feedback

Page 5: Led lighting marketing

www.smthelp.com

LED Binning (Cont’d)

Page 6: Led lighting marketing

www.smthelp.com

LED Binning (Cont’d)

Page 7: Led lighting marketing

www.smthelp.com

Binning Compensation

SMT line placement: Treat different bins of LEDs as different components and place

accordingly

Calibration Techniques: Current Control

– Use 1 bin per board– Constant current control

Power Control– Forward voltage implications over time and temperature– Adjust current real time to compensate for variation in forward

voltage

Page 8: Led lighting marketing

www.smthelp.com

Binning Compensation (Cont’d)

Feedback techniques: Light sensor:

– Sense light output and adjust power accordingly– Lifetime adjustment:

– Use light sensor to detect reduced light output due to degradation of efficiency over long periods of time

– Adjust power to achieve previous light output, extending the lifetime of the product

Lifetime considerations: Thermal Management Current and temperature relationship used to estimate lifetime Measured by “L70” for white and “L50” for RGB

Page 9: Led lighting marketing

www.smthelp.com

PCB Design Considerations

LED lighting fixtures are usually serial in nature Power is usually passed along the “daisy chain” along w/ data Leads to increased difficulty in board-level designs to minimize

losses When designing for manufacturability, must provide for worst-

case scenario– e.g. A 4 fixture chain powered by 24V @ 1A– Power only comes into first board so it must carry current for

all other boards to the output connector– Size traces accordingly– Minimize distances between input and output

EMI Critical for offline applications LED fixtures held to same EMI standards as traditional lighting

sources Difficult to design for EMI with PWM implications

Page 10: Led lighting marketing

www.smthelp.com

PCB Design Considerations (Cont’d)

Thermal issues: Transistors switching LEDs will generate heat LEDs themselves generate heat (~25% efficient)

Thermal solutions: Metal Core PCBs popular for heat dissipation Mechanical integration key for heat sinking / thermal flow Temperature monitoring via onboard thermistors

– Thermal shutdown or compensation– Active over LED lifetime

Page 11: Led lighting marketing

www.smthelp.com

PCB SMT assembly Solutions6 Months ROI

One line equipments Investment: $120k

40K T8 LED tubes/ Day SMT Assembly earning $0.05 /Tube

Profit: $50K per month

Page 12: Led lighting marketing

www.smthelp.com

Fast then Fast

—Actual Speed: 120K CPH (one pick & place cycle: 1 sec)—36 nozzles: Gang pick/Gang Place—2 Placement head: Linear motor —Smart Feeder: 100% compatible NXT—Cross platform: PCB size 1.2x0.3m

Page 13: Led lighting marketing

www.smthelp.com

Lower then Lower cost

Creative Nozzle: Life cycle > 1 year (Unit price for nozzle: $6.00) Less and less PMSaving power consumption: 3KWOne line space: 5 lines throughput

Page 14: Led lighting marketing

www.smthelp.com

Totally Support7x24 supporting respond

Worldwide Installation and on site supportFactory (machine and lighting assembly) training 2 years warranty for whole machine

Page 15: Led lighting marketing

www.smthelp.com

Welcome inquiry1,Please visit : www.smthelp.com

2, Find us more: https://www.facebook.com/autoinsertion

3, Know more our team: https://cn.linkedin.com/in/smtsupplier

4, Welcome to our factory in Shenzhen China

5, Look at machine running video: https://youtu.be/LdpOUo_1vLk

4, See more in Youtube: Auto+Insertion