lecture plan mba

8/8/2019 Lecture Plan MBA

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Course Blow Up (Even Semester-2011)Subject: operations and supply chain management Subject Code:2204UnitNo.

Course ContentsNo. of

LecturesUnit 1

Introduction operations management and supply chain management 1

important trends interlinking operations and supply chain

management; cross-functional and inter-organizational linkages in

operations and SCM;

3

operations and supply chain strategies; 2

business processes; mapping business processes; measuring process

performance2

reducing cycle times; bench marking; strategies for business process

improvement;3

defining quality; total cost of quality; total quality management;

continuous improvement tools; statistical quality control2

13

Unit 2 Product design and development process; operations and supply

chain perspectives on design; the development process;2

organizational role in product and service development; approachesto improving product and service design; types of manufacturing

processes and their characteristics

3

product customization within the supply chain; service processes;

layout decision models; capacity and capacity strategies;3

; methods of evaluating capacity alternatives; forecasting – demand

supply and price forecasts;2

laws of forecasting; forecasting methods – qualitative methods and

time series forecasting methods2

12

Unit 3 Importance of purchasing; sourcing decision; sourcing strategy;

purchasing process 2

multicriteria decision models in sourcing and purchasing; trends in

purchasing models;3

importance of logistics; logistics decision areas; logistics strategy;logistics decision models; sales and operations planning (S&OP)

strategy

3

major approaches to S&OP planning; organizing for and

implementing S&OP planning; services consideration3

11

Unit 4 Role of Inventory – its types, drivers and dependent demand

inventory; periodic review system; continuous review system

3

economic order quantity, reorder points, safety stock and quantitydiscounts; single period inventory system; inventory in supply chain

3

master scheduling; material requirement planning; productionactivity control and vendor order management systems;

3

synchronizing planning and control across the supply chain; just-in-time perspective on waste and inventory; kan-ban system;

3

understanding the SCM information needs; diagnosing and

improving SCM information flows; supply chain information system3

15



51

Course Blow Up (Even Semester-2011)

Subject: Customer Relationship Management Subject Code: 2421UnitNo.

Course Contents No. of Lectures

Unit 1 Cost of acquiring customers; turning customer acquisition into

customer loyalty2

internet and its effect on CRM; different terms of CRM; CRM

and business intelligence

3

marketing retrospective on product to customer; campaign

management; CRM marketing initiatives;2

customer privacy; marketing automation; call center and

customer care; automating the contact center; customer service

for success

2

09

Unit 2 Salesforce automation; key areas of salesforce automation 1.5

salesforce automation and mobile CRM; field force automation; 1.5

evolution of eCRM; multichannel CRM; CRM in business to

business marketing;2

enterprise resource planning, supply chain management 2

supplier relationship management; partner relationship

management2

09

Unit 3 Integrated data; major types of data analysis; click stream

analysis1

personalization and collaborative filtering; defining CRM

readiness2

maintaining a customer focus; defining CRM functionality 2

defining technical requirements; development approachestowards purchasing CRM software

2

07

Unit 4Pre-implementation checklist; CRM development team 2

CRM implementation; avoiding failures in implementing CRM 2

selling CRM idea inside the organization; CRM roadblocks-

process2

perception, privacy and politics; other CRM saboteurs; future of

CRM

2



08

33

Course Blow Up (Even Semester-2011)

Subject: Strategic Human Resource Management Subject Code: 2407UnitNo.

Course ContentsNo. of

LecturesUnit1 HR environment; HRM in knowledge economy

2

concept of SHRM: investment perspective of SHRM 2

evolution of SHRM, strategic HR vs. traditional HR, 2

barrier to strategic HR, role of HR in strategic planning 2

08

Unit2

Strategic fit frameworks: linking business strategy and HR

strategy2

HR bundles approach, best practice approach; business

strategy and human resource planning2

HRM and firm performance linkages – measures of HRM

performance2

sustained competitive advantages through inimitable HR

practices2

08

Unit 3

HR Systems: staffing systems2

reward and compensation systems 2

employee and career development systems, 2

performance management systems 2

08

Unit 4Strategic options and HR decisions 1

Downsizing and restructuring

2



domestic and international labour market, 2

mergers and acquisitions, outsourcing and off shoring 2

07

31

lecture plan mba

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