lecture on audiences

7/31/2019 Lecture on Audiences

1/19

Adapting to Ones Audience


2/19

Audience is a complex and varied group of people that

the speaker addresses.

From the Latin word, audire (to hear)

Did not have the same meaning as before

Changed with the advent of modern technology


3/19

Basic CONCEPTS first!

Master Statuses

Significant positions occupied by a person within

society that affect that persons identity in almost all

social situations.


4/19

Differing STANDPOINTS

Differing ATTITUDES

Differing BELIEFS

Differing VALUES


5/19


6/19

Attitude

General positive or negative feeling a person has about

something. Reflects ones dislikes and likes, approval or disapproval

of events, people or ideas


7/19

Women courting men.

Using water than tissue paper.

Japanese anime versus Western cartoons.

Duterte vs. Nograles


8/19

Belief

Persons idea of what is real or true or not.

Beliefs are more conceptual than attitudes and reflectwhat we know about the world.


9/19

Communication creates reality rather than reality

creates communication.

The presence of extra-terrestrial beings.

Aliens from other planets

First love and the promise of forever.


10/19

Value Persons idea of what is good, worthy or important.

Reflects what we think is an ideal world or state ofbeing.

Help us determine whether we think a person, idea , orthing is acceptable in our worldviews.


11/19


12/19


13/19

Keeping the audience foremost in mind at every step

of speech preparation and presentation.


14/19

Voluntary Audience

Involuntary Audience


15/19

Demographic audience analysis

Audience analysis that focuses on demographic

factors such as age, gender, religious orientation,

group membership, and racial, ethnic, or

cultural background.


16/19

Situational Audience Analysis

Analysis that focuses on situational factors such

as size of the audience and the physical setting

of the speech


17/19

How many people will be present?

Will they stand or will they be seated?

From where will I be speaking?

What adjustments will I want to make before the

presentation begins?


18/19

TRADITIONAL TEHCNOLOGIES ELECTRONIC TEHCNOLOGIES

Podiums for notes Microphones

Tables for displays Laptop computers and LCD

projectorsPresentational aids such as posters Overhead projector or screen

Handouts Slide projector and screens

Chalk, chalkboards, and erasers Presentational aids such as

PowerPoint PresentationsInk Marker, white board markers,and erasers

Televisions, DVD players and CD-ROM players

Tacks, pins and tapes Audio cassette players


19/19

Chronemics - study of time

Time of the day (morning, before lunch, after lunch,

afternoon, evening).

Speaking Order (first speaker, second speaker, etc.)

Length of Speech

lecture on audiences

Documents