lecture notes, event management class 2 1-17
TRANSCRIPT
Xavier UniversityEvent Management
Lecture NotesFebruary 1, 2017
Jackie Reau
Class Discussion
• Sports Sponsorship
Class Discussion
• Sports Sponsorship– Best sports sponsorship EVER!– Why should brands sponsor sports teams/events– How can brands use sponsorships to meet business
objectives– How can brands activate their sponsorships– How should brands measure the effectiveness of their
sponsorship
Marketing Plan
Objective: tied to a business objective, sell xx ticketsTarget Audiences: who will buyKey Messages: what do they need to hear to buyInitiatives: how will you communicate, motivate targets to buyTimeline of Activity & Responsible Party: week by week and who will do itBudget: how much will we spendMeasurement: how will we measure success
Tactics of Marketing Plan
Review Chapter Notes
Marketing Plan for FC CincinnatiHome Match on April 15 vs. St. Louis
Objective: tied to a business objective, sell xx ticketsTarget Audiences: who will buyKey Messages: what do they need to hear to buyInitiatives: how will you communicate, motivate targets to buyTimeline of Activity & Responsible Party: week by week and who will do itBudget: how much will we spendMeasurement: how will we measure success