lecture - basics of social media
DESCRIPTION
TRANSCRIPT
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TONIGHT’S FIRST QUESTION
WHAT IS SOCIAL MEDIA
MARKETING?
. . .
PREPARE TO DISCUSS
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OUR GOAL, ONCE AGAIN...
IDENTIFY, UNDERSTAND +
COLLABORATIVELY CREATEA SEGMENT OF INDIVIDUAL + SOCIAL
NEEDS, WANTS, WISHES AND DESIRES.
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OUR GOAL, SIMPLIFIED
D: DISCOVER PROSPECTS
U: UNDERSTAND NEEDS
M: MAKE A COMMUNITY
M: MEET THEIR NEEDS
Y: YOU WIN
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LET’S START WITH ICE CREAM
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ASPECTS OF SOCIAL MEDIA
IT DOES WHAT A BILLBOARD
NEVER COULD.
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ASPECTS OF SOCIAL MEDIA
GOOD SOCIAL MEDIA EFFORTS
CONTINUE TO CHANGE TO
ADJUST TO CONSUMERS.
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ASPECTS OF SOCIAL MEDIA
IT’S WORTHY OF HYPE...
BUT STILL WAY OVER-HYPED.
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ASPECTS OF SOCIAL MEDIA
IT’S NOT FOR EVERYONE.
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ASPECTS OF SOCIAL MEDIA
AUTOMATION IS A GOOD WAY
TO MISS THE BOAT ENTIRELY.
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ASPECTS OF SOCIAL MEDIA
IT’S TOO NEW FOR EXPERTS.
AND PRIME FOR PRETENDERS.
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ASPECTS OF SOCIAL MEDIA
BIG CORPORATIONS
ARE SCARED OF IT.
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ASPECTS OF SOCIAL MEDIA
TOOLS:
BILLIE TWEETS
GEOCHIRP
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DISCUSSION
LAST WEEK’S BLOG
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HOMEWORK ASSIGNMENT
ESTABLISH A USER ACCOUNT
ON TWITTER.
FIND AND ENGAGE A SPECIFIC
NICHE GROUP OF USERS.
BLOG ABOUT YOUR FINDINGS
IN THIS COMMUNITY.