lecture 6 - case - wyndham
TRANSCRIPT
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Case: Wyndham InternationalFostering High-Touch with High-Tech
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Overview
Wyndham attempting to establish itself asrecognized lodging brand
Restructured from real estate to hotel company
Core strategy of new guest program calledWyndham ByRequest
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Wyndham ByRequest
Not points based Customized guest profiles
Built on centralized IT infrastructure
Integrate data from different sources, anddisseminate to geographically dispersed properties
Dedicated property-level personnel
Integrated organizational structure Operate at majority of Wyndham properties
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Competitive Advantage
Positive and Negative Aspects of program
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Branding
What is the value of a brand in the lodgingindustry?
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Sustainable Competitive Advantage
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The Analysis of Sustainability:The Logic of Barriers to Erosion and
Response Lag Drivers
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Creating Barriers to Imitation
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Creating Barriers to Imitation
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IT Resources and Capabilities
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Complementary Resources Barrier
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IT Project Barrier
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IT Project Barrier
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IT Project Barrier
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Preemption Barrier