lecture #4: what is innovation?

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Page 1: Lecture #4: What is innovation?
Page 2: Lecture #4: What is innovation?

Disruptive technologies

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Czemu duże dobrze zarządzane firmy “customer focused” odnoszą porażki?

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– Conway's law

“Organisations which design systems ... are constrained to produce designs

which are copies of the communication structures of these organisations”

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Każda “disruptive technology” powoduje,że jedne firmy upadają, a inne powstają,

a jeszcze inne przechodzą potężne przemiany.

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Emerging technologies

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3D PRINT

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Bitcoin

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Bitcoin to…… rozproszona waluta

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Bitcoin niezwykła mieszanka: • ekonomii

• kryptografii

• teorii sieci rozproszonych

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Early adopters - bitcoin• Kryzys ekonomiczy (np.: Argentyna, Cypr)

• Transfery międzynarodowe, biznes międzynarodowy

• Nearby payments

• Spekulacja

• Wstydliwe: Porno

• Szary rynek: zakłady, kasyna, loterie

• Czarny rynek: pranie brudnych pieniędzy, zakup broni

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Internet 1995 =? Bitcoin 2015

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Zastosowania jutro• Kontrakty

• Waluta ponad państwowa

• “They just want to see the world burn”

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O czym nie mówimy

• 51% atack

• Altcoiny

• Mining

• Realia prawne

• Anonimowość

• Satoshi

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Bluetooth 4.0 • low-energy

• nearby notifications

• in door location

• wearable computing

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Indoor location

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Indoor location• bluetooth 4.0

• pole magnetyczne

• wi-fi

• innercja

• fusion

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Indoor locationNowe zastosowania

• Analityka dla sklepów/hal/etc

• Location aware advertising

• Nawigacja w budynkach

• ?

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Internet of things• Wearable computing

• Smart home (status dziś)

• ?

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3D PRINT

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Pitching• Jaki masz pomysł? Na jakim etapie walidacji?

• Jakie zbudujesz pretetyp, MVP, jakie są potencjalne Engine of Growth?

• Jak będziesz mierzył efekty na jakich etapach?

• Jak kanały marketingowe chcesz wypróbować?

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