lecture 3: nin linear narratives
DESCRIPTION
Lecture about non linear narratives and interactive video.TRANSCRIPT
Most digital contents are based on non-linear narrative structures, such as hypertext and hypermedia. This is a fundamental aspect of the digital culture and one of its most important differences from analogical forms of communication..
Non-linear narratives: interactive video
Non-linear narratives: interactive video
Hypertext is not a technology, it's just a narrative form.
It’s a way to tell stories, consisting of pieces of information (nodes ) interconnected via links..
Non-linear narratives: interactive video
Non-linear narratives: interactive video
sequential hierarchical hypertextual
Non-linear narratives: interactive video
Linear Non-linear
Non-linear narratives: interactive video
centralized distributed
Resilience; (also resiliency):
1 (noum) The capacity to recover quickly from difficulties; toughness:
“the often remarkable resilience of so many British institutions”
Oxford Dictionary
Non-linear narratives: interactive video
Paul Baran
Non-linear narratives: interactive video
The design of decentralized networks as the basis of digital communication systems is due to Paul Baran, an engineer of communications.
In the 60s, Baran was commissioned by the US Department of Defense to design a communication structure capable to minimize the communication consequences of a nuclear attack.
Non-linear narratives: interactive video
Non-linear narratives: interactive video
Non-linear narratives: interactive video
Levine, Locke, Searls y Weinberger. 1999 / 2015. 95 theses
The Cluetrain Manifesto was published in 2000. The book includes 95 theses and seven essays.
The Cluetrain Manifesto examines the impact of the Internet on markerting and bussiness, claiming that conventional marketing techniques are rendered obsolete by the online consumer’s "conversations".
The Cluetrain Manifesto is considered a foundational text in the fields of conversational marketing and digital culture, presenting the guiding principles of social media some years before Facebook and Twitter were created.
Non-linear narratives: interactive video
Hyperlinks subvert hierarchy.
7th thesis Cluetrain Manifesto
Egypt. Arab Spring. 2011
Egypt. Arab Spring. 2011
Egypt. Arab Spring. 2011
Egypt. Arab Spring. 2011
Although the term hypertext has been extended to all non- linear narrative structures, Hypertext is based only on connections between texts . Hypermedia is a wider narrative structure, based on the connection between multimedia contents. Currently, hypermedia is the functional and structural basis of the Internet and multimedia narratives.
Non-linear narratives: interactive video
The sequential narrative structures have a linear character, similar to the spoken or written language . The non-linear narrative structures are more similar to the way that neural relationships happen, and visual language.
Non-linear narratives: interactive video
Hypertext and hymedia demands from us an active attitude. Hypermedia is not designed to reading content, but to interact with them. In fact, without interactivity, hypermedia communication is not possible.
Non-linear narratives: interactive video
How can we create multimedia and interactive contents?
Non-linear narratives: interactive video
Until a few years ago, programming skills were necessary for creating interactive content.
However, now it is possible to create interactive and multimedia contents almost without coding.
Also the design tools have changed.
Non-linear narratives: interactive video
Non-linear narratives: interactive video
Non-linear narratives: interactive video
Non-linear narratives: interactive video
UEMCOM. El Ferrari de Alonso
Examples:
Interactive images / Annotations / Tags / Roll Over
Non-linear narratives: interactive video
NYT. A Map of American Slavery.
Interactive video
Non-linear narratives: interactive video
There are many platforms for creating interactive videos. The most important are:
• YouTube
• Wirewax
• Interlude
Non-linear narratives: interactive video
YouTube
Using YouTube is the most basic and simplest way to create interactive videos. YouTube allows you to create interactive videos through its annotation tools. While you use annotations is possible to add interactive elements linking different videos hosted in YouTube.
Youtube only allows link videos hosted on its platform. Youtube does not allow external links, or adding multimedia content.
.
Non-linear narratives: interactive video
How I can create and edit video annotations?
Usually in this type of work you should not have videos longer than 1 minute, including the time needed to allow user interaction (approx . 30 seconds)
Non-linear narratives: interactive video
- Interactive Sex!
- Where’s Dexter?
- Choose a Diferent Endding
Examples:
Non-linear narratives: interactive video
BBC / Deepwater Horizon: Surviving the oil spill / wireWAX
Interlude / Guide / Getting started /Tutorials and examples
Non-linear narratives: interactive video
Non-linear narratives: interactive video
Non-linear narratives: interactive video
Non-linear narratives: interactive video