lecture 2 web 2.0 a old hickory and youtube
DESCRIPTION
CS 292-1 Beyond the One-Way Web -- From Publishing to Participation October 2004 marked the debut of a new set of terminology and concepts in both the computer science and mainstream vocabularies: Web 2.0. As personal computers, 3D rendering, game consoles, and smart mobility devices achieve ever lower Price points and higher degrees of capabilities, each can connect to high speed mobile and land based Internet services. The network now is much greater than the sum of its parts, and social computing, personal journalism, and digital media take on new significance in the hands of individuals as equally empowered as well-known journalists and authors. As the worldwide population with Internet connectivity reaches over 1.1 billion people in 2007, the power of individuals to create and disseminate interesting, professional, and informative content and technical innovation rises at an exponential rate. This course explores both the technological breakthroughs and the underlying social changes that enabled the shift from publishing to participation. In conjunction with this, we will explore how industries such as software development, entertainment, and medicine adapt to the increasing changes forced upon them. By equipping the student with exposure to the basic vocabularies and living examples from the Web 2.0 world, he or she can more effectively engage in and shape the on-going discussions about the future of our connected societies. Blog: http://beyondtheonewayweb.wordpress.com/TRANSCRIPT
CS 292: Beyond the One Way Web
Matthew Jett Hall, Spring 2008http://beyondtheonewayweb.wordpress.com
The Medium is the MessageTechnology in ContextChapter 1: Key PointsWeb 2.0 ElementsWeb 1.0 v Web 2.0Andrew Jackson: 1828 CampaignThe Youtube Debates: 2008
Campaign
2CS 292-1: Beyond the One Way Web (beyondtheonewayweb.wordpress.com)
We must gain experience togetherWe rely heavily on Web 2.0 tools
Wikipedia Microsoft Live Spaces Wordpress Google Applications Various Open Source products
CS 292-1: Beyond the One Way Web (beyondtheonewayweb.wordpress.com) 3
Why read Where Wizards Stay up Late? Technical standards matter Historical Context Societal structure matters Organizational structure matters Technology projects sometimes yield
unintended results Gives great content to utilize when we
arrive at the practical side of the course.
CS 292-1: Beyond the One Way Web (beyondtheonewayweb.wordpress.com) 4
The USSR invented the Internet A Military Problem
Early Warning Systems Intelligence data predictive models Computational Resource Problem▪ Batch, Interactive, and Time Share
JC Licklider Visionary Intergalactic Computer Network
“Man-Machine Symbiosis” March 1960 Bob Taylor
Information Processing Techniques Office
CS 292-1: Beyond the One Way Web (beyondtheonewayweb.wordpress.com) 5
CS 292-1: Beyond the One Way Web (beyondtheonewayweb.wordpress.com) 6
Technical ElementsSocial ElementsWeb 2.0 Services
CS 292-1: Beyond the One Way Web (beyondtheonewayweb.wordpress.com) 7
Standards Rendered through a browser Rich User Interfaces
HTML Flash and Silverlight Javascript
Tags Open access from other programs RSS XML Mobility Enabled
CS 292-1: Beyond the One Way Web (beyondtheonewayweb.wordpress.com) 8
CS 292-1: Beyond the One Way Web (beyondtheonewayweb.wordpress.com) 9
CS 292-1: Beyond the One Way Web (beyondtheonewayweb.wordpress.com) 10
Matt’s Flickr Slide Show on 2007 Japan Trip
Metadata: data used to describe other data
Keyword used to describe another object
Structure to vast amount of unstructured data
Brings human cognition to bear
CS 292-1: Beyond the One Way Web (beyondtheonewayweb.wordpress.com) 11
Matt Hall’s DELICIOUS tag cloud
Other sources Access to data Access to API Data
Transformation Examples
Popfly / DELICIOUS
SLIDESHARE / WORDPRESS
CS 292-1: Beyond the One Way Web (beyondtheonewayweb.wordpress.com) 12
CS 292-1: Beyond the One Way Web (beyondtheonewayweb.wordpress.com) 13
CS 292-1: Beyond the One Way Web (beyondtheonewayweb.wordpress.com) 14
CS 292-1: Beyond the One Way Web (beyondtheonewayweb.wordpress.com) 15
Microsoft PPTX for Office 2007 is XML based.
•A markup language combines text and information about the text (i.e. HTML).•The X (extensible) in XML allows developers to create their own descriptors
It’s a Document Extension of XML Called a “FEED” or
“CHANNEL”
CS 292-1: Beyond the One Way Web (beyondtheonewayweb.wordpress.com) 16
Points to the actual article or site being described.
Jargon Rich Users
Consumer of Content Generator / produce of Content Editorial Disintermediation
Content Sharing and Syndication On-Demand
What I want, When I want it, and Where I want it
On the end point to which I want it “The Long Tail” Mass customization
CS 292-1: Beyond the One Way Web (beyondtheonewayweb.wordpress.com) 17
CS 292-1: Beyond the One Way Web (beyondtheonewayweb.wordpress.com) 18
trends.google.com search on WEB 2.0
Sell a lot to a little or a little to a lot?
CS 292-1: Beyond the One Way Web (beyondtheonewayweb.wordpress.com) 19
SERVICE CATEGORIES
File Sharing Music Photos Videos
Web Logs (i.e. blogs) Applications
Hosted Applications SaaS (Software as a Service)
Podcasts Collective Intelligence / Swarm
Wiki Rating Systems Expert Aggregation
Subscription Aggregators RSS Readers Podcasting Clients
Social Tools Instant Messaging Social Networks Content management Social Bookmarks
Custom Commerce Recommendation services
SERVICE EXAMPLES
Napster Flickr Wordpress Microsoft live spaces Askville Bloglines Wikipedia Digg Facebook Delicious Amazon.com
CS 292-1: Beyond the One Way Web (beyondtheonewayweb.wordpress.com) 20
CS 292-1: Beyond the One Way Web (beyondtheonewayweb.wordpress.com) 21
WEB 1.0
Static Own Publish-Subscribe Brochures Editors HTML Site
WEB 2.0
Dynamic Share Participate Consumer Ratings Collective Wisdom Content Management
CS 292-1: Beyond the One Way Web (beyondtheonewayweb.wordpress.com) 22
Man-Machine SymbiosisCampaign of 1828Campaign of 2008Andrew JacksonClinton, Obama, Romney, McCain
CS 292-1: Beyond the One Way Web (beyondtheonewayweb.wordpress.com) 23
ANDREW JACKSON JOHN QUINCY ADAMS
CS 292-1: Beyond the One Way Web (beyondtheonewayweb.wordpress.com) 24
1828
Battle of New Orleans made Andrew Jackson a hero
Lithography allowed mass distribution
Rachel Jackson Scandal
2008
Youtube debates “Change” is the issue Iraq, Race, Gender
CS 292-1: Beyond the One Way Web (beyondtheonewayweb.wordpress.com) 25