SPOR 7933SPORT EVENT MANAGEMENT

Lecture 2Special EventsMega and Minor Events

2013

Special Events Characterised by size and scale/form (Allen, O’Toole, Harris & McDonnell, 2011)

Context affects the definition: 1. Organisations: A special event is a one-time or infrequently occurring event outside the normal programme or activities of the organising body 2. Customers: To the customer a special event is the opportunity for a leisure, social or cultural experience outside the normal range of choices or beyond everyday experience

(Getz, 2005, p. 16)

Common categories: Mega or Hallmark

Special Events - Mega

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“Mega-events, by way of their size or significance, yield extraordinarily high levels of media coverage, prestige, or economic impact for the host community, venue or organisation”.(Getz, 2005, p. 6)

Special Events - Hallmark An event possessing significance in terms

of; tradition, attractiveness, quality, or publicity. The event provides the host venue with a competitive advantage.

Event and destination become inextricably linked (Getz, 2005)

Event becomes synonymous with the place (Allen, O’Toole, Harris & McDonnell, 2011)

Which category does the Olympic Games fit into?

Mega Event

What is the purpose? To celebrate the principles of Olympism

in a festival atmosphere providing a unique way of uniting people from different cultures in peace, harmony and friendship.

The Olympics

What do people want from the Olympics? The host city? Spectators? Coaches + athletes?

International events What are the potential benefits of hosting

international events? Limitations?

Hosting international events is intended to enhance local esteem, display local skills and cultural attitudes, improve the reputation of a city, to demonstrate civic pride and the ability to mobilise resources.

(Getz, 2005)

Impacts of International Events What impacts do you think these

Events have had on New Zealand internationally?? Economic Tourism/commercial Physical Socio-cultural Psychological Political

Major events

Capable of attracting significant visitor numbers, media coverage and

economic benefits. (Allen, O’Toole, Harris & McDonnell, 2011, p.14)

Local or Community Events

Most communities produce a host of festivals and events that are targeted mainly to local audiences and are staged primarily for their social, fun and entertainment value. (Allen, O’Toole, Harris & McDonnell, 2011, p.14)

Typology of planned events

Getz, 2005

Cultural celebrations

Political and state

Arts and entertainment

Business and trade

Educational and scientific

Sport competitions

Recreational

Private events

Trends and forces - EM

Your perceptions?

Trends/Impacting Forces

Continued growth Professionalisation of Event Managers Strategic development The ‘x’ factor Facility/venue development Sponsorship Accountability Economic forces Political Technological

The Event Industry Event organisations Event companies Industry suppliers Venues Industry Associations Regulatory bodies

Sectors Government Sector Corporate Sector – focused

internally or externally Community Sector –

location/interests

Group activity Groups of three… 5-10 mins

‘Create’ an event – ‘front of mind thinking’

Answer the following questions: What is the event all about? Who is it for? What do you need to make this event

work? How will you measure the success of this

event?

Event Project 100% 50% practical - industry events

Due: Allocated Event Day 50% individual written

Due: Tuesday 5th November, 2013

Balance of event components

Sponsorship

Operations Promotion

Risk Management

Strategy

Event Options 2013 Special Olympics North Harbour

Secondary Schools Event Interschool Skate / Scooter / BMX Comp Sport Waitakere 2km Fun Run Waitakere BMX Open Day U18 NZ Kahus vs Aust girls team series

and U18 NZ Hawks vs Victorian Amateur Football Association series

Iwi of Origin (touch)