lecture 2
TRANSCRIPT
FINDME
Part II• eCommerce | mCommerce |
sCommerce• Writing for web or blog• Using keywords• Social media tips and tricks• Using Animoto• Your 7-step marketing plan
Findability• Keyword research is quite important
for good search engine results, for ‘findability’, and it revolves around the question:
• How do you know what words and phrases people use when they search for your product or service?
Blog Writing
Tips
• Write to a consumer benefit
• Stick to what you know
• Use keywords
Arrgh I Hate This!
Exercise I
1. List as many ways that you can think off that people will find you online.
2. Work in groups
Using KeywordsKeyword Research is a process of selecting the most “optimum performance” keyword phrases that can help visitors find your site.
Exercise II
1. Find Google keyword tool2. Think “how would people search
this topic”3. Add a few keywords4. Re-write your blog
VIP Filters
Broad Match
Exact Match
Phrase Match
• Sex• Contests• Personal
stories• Share• Question posts• Controversy
posts• Opinion posts• Humour
Blog bgCompare
Cesar MilanWhat Makes A Good Harness
YouTube Video
Pros / Cons Review
Facebook bg Announce Animoto Pros / Cons Special Offer(s)
Twitter bg Announce Sales Are Up Pros / Cons See Video
YouTube bgInterview Customer
Interview Simon
N/A N/A
Digg ? ? ? ?
Newsletter bgSpecial E-
blast Announce
Feature Story Special Offer(s)
Article Marketing
bgWhat Makes A Good Harness
PR Media Release – India
bgChosen for Dog World
Sales Are Climbing
Social Media Platform
Status Team Lead Week 1 Week 2 Week 3 Week 4
May May May May
Exercise III
• Go to Animoto.com• Sign-up for a FREE account• Create your video in class
Exercise IV1. Understand your market and
competition2. Who is your customer3. Pick a niche4. Develop your marketing message
1. Write a 2-line elevator speech2. Explain the benefits of working with you
5. Determine your marketing mediums6. Set goals7. What will be your budget?