leave the ego at the door - camp digital 2015
TRANSCRIPT
Creating a sporting habit for life
How to stop corporate pride getting in the way excellent UX
Paul CottamKate Dale
21 April 2015
Creating a sporting habit for life
A whole. new world
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Creating a sporting habit for life
Thank you for being a friend…
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Creating a sporting habit for life4
Abandoning the traditional cycle
Creating a sporting habit for life5
In a relationship when does the art of compromise become compromising?
Carrie Bradshaw
Creating a sporting habit for life
Standing up to corporate pressure
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Creating a sporting habit for life
If you build it….
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No they won’t, will they?
Creating a sporting habit for life
Evolution not revolution….
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Creating a sporting habit for life
Let’s go round again (let’s not)
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Creating a sporting habit for life
The 10 commandments of UX excellence
1. Establish a clear raison d’etre for your channels2. Champion your users and their needs3. Arm your defence with stats, data and insight4. Understand your stakeholders and their
burning desires5. Compromise on the irrelevant6. Embrace wobbly lines and
unclosed circles7. Take it slowly8. Do, test, improve, repeat…9. Embrace the never-ending journey 10.Enjoy being right
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Creating a sporting habit for life
Questions?
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[email protected]@kate_dale
[email protected]@paulcottam