learning landscape
DESCRIPTION
Landscape learningTRANSCRIPT
Corey Daniels
December 8, 2010
Principles of Public Relations
Learning Landscape
Situation
The situation facing Learning Landscape is that the majority of the Denver Public School
playgrounds in Denver lack sufficient play areas for children to enjoy during recess or during
after school activities. The majority of the school yards were in bad shape. Most of the
playgrounds mainly had bad conditioned asphalt and little shade. This caused a huge problem
for children because during the summer when kids go out and play most the playground areas
would get to hot and that would wear down the children easily, and with no added shade that
would force the kids to go home early instead of staying out there and enjoying the weather and
spending time with friends. Parents like the fact that their children would also use that play time
to stay active and exercise. Child obesity is a huge problem in society right now and the more
the kids are active with the appropriate setting the healthier and more fit they will be. Also
injury would play a huge factor as well, with the torn up gravel in the asphalt, children would be
prone to injury. Most of the equipment used on the playground wasn’t age appropriate which
could cause more injury. Learning Landscapes will help communities with these things which
include a playfield, playground equipment, gardens, trees, shade structures and a gateway to
their neighborhoods.
Corey Daniels
December 8, 2010
Principles of Public Relations
Objectives
To help with these challenges I have some objectives. I want to launch a program in
Denver that not only helps improve school yards, but it would build a community in rural
neighborhoods. I want the playgrounds to do much more than to serve students during a normal
school day. I want this to serve as an environment for family functions and as a community
gathering spot as well as a recreational retreat for families on evenings and weekends. What I
want to do is to create an environment where schools can be supported by communities, where
they can serve families outside of school hours. With Learning Landscapes, I want to create a
unique playground that goes along with the environment surrounding the schools. With a unique
design for the playground, kids from the surrounding communities will be able to feel more at
home while playing on a creative playground system. The most important thing that I want to
touch base on is getting the community involved. Getting the individual community involved in
funding the project gets people excited and creates an ownership with their community. The
community members can also take part in helping building this special project. Adding unique
features that match the area will really touch base with the kids and the community. Learning
Landscapes wants to put more emphasis on education by adding educational feature so the kids
getting a better idea of how important it is to learn such things as Geography. Some examples of
Corey Daniels
December 8, 2010
Principles of Public Relations
this can be seen with, world maps, also a map of the United States featuring the fifty states. For
math we place number lines and fractions incorporated into asphalt games,
Target Publics
The public(s) that I am trying to reach are the public schools in Denver, who are in need
of a educational and environmental friendly playground. I understand that schools in Denver are
not getting the founding they need to be able to re-build playgrounds. I want to touch base with
the parents, students and children who live in the surrounding areas. I want to reach out to the
schools in Denver who lack the appropriate playgrounds environment. By doing this I can raise
awareness on how important it is to keep children be active by interacting with other children
and having fun getting into shape without stress. The communities around the schools need to
get involved too. Having volunteers encourage these children to be active is very important. By
addressing this issue though public meetings and touching base with public schools will help get
this point across. The need is to create a happy and safe environment that children can go
outside and play and exercise with the appropriate playground and a safe environment.
Core Message
We tend to forget that a big part of growing up for young children is simply letting kids
enjoy being kids by playing and having fun without a care in the world. Kids learn values of
Corey Daniels
December 8, 2010
Principles of Public Relations
making new friends, living in the moment and also stay healthy and active through the short time
they are playing with friends and family. By Building these playgrounds kids have a great
chance of learning the importance of being healthy and learning of each other.
Additional Key Messages.
I strongly believe that the playground area for Denver schools should not only provide
our students with a fun and safe place to play and get some exercise, but should also serve as an
extended learning environment.
Communication Channel
Ben McKee is a Community Relations Backpack Journalist works for the community,
neighborhoods, and works a volunteer. He does stories on children and kids in surrounded
neighborhoods in local areas in Colorado. Ben McKee is the perfect person for this this press
release because him and the rest of his press help reach out to the children and help support the
community for children. Ben stories help people like us gain more awareness of what’s going on
with young children in surrounding communities in Denver. His telephone number and e-mail is
as follows: E-mail - [email protected]. Telephone number - 303.871.1442.