UNDERSTANDING DIGITALAN INTRODUCTION TO DIGITAL MARKETING BY PRATEEK MODI

Over $700 Billion advertising dollars are estimated to be

earmarked for digital by 2020.

THE BASICS

Selling a product/service/idea via

electronic media

Reaching consumers via Websites, Social

Networks and Mobile Apps

What

HowWhy

WITH SO MANY STRATEGIES

AND SO MANY PLATFORMS

DIGITAL CAN BE COMPLEX AND

OVERWHELMING

HOW DO YOU MAKE SENSE OF

IT?

SIMPLIFY

THE 5 STEP PROCESS

create

distribute

optimisemonetise

innovateYOUR

BRAND

STEP 1: CREATE

1. Define your goals

2. Identify your target audience

3. Craft your core message

4. Make a plan5. Produce the

content

Branding/sales

Development

Men between 20-25 who like

running

Investors, govts, public

Inspire fitness

Change, hope development

Articles, facebook posts,

tweets,etc.

Micro-blogging, selfies

(Creating your online presence)

STEP 2: DISTRIBUTE

1. Websites2. Social networks3. Advertising4. Emails5. Influencers

• All networks are not the same. Choose yours carefully.• Advertising will push your content, it will spread only if its

great.

(Finding an audience)

STEP 3: OPTIMIZE

1. Websites2. Social networks3. Advertising4. Emails5. Influencers

• Optimisation makes digital more powerful over TV, Print and Radio.

• Rinse and repeat, it till you hit the sweet spots

(Growing your audience)

(Measure, Analyse, Fix)Search engines

Content

Pay per click

Conversion and Sales

STEP 4: MONETIZE

1. Advertising2. Sponsorships3. E-commerce4. Affiliates

Think of your digital property as a piece of real estate. You can set up a shop on it, sell advertising on it, lease it to someone else. Once you nail the basics, you can even incentivise salesman to get you more customers.The value of your property will depend on the crowd you’re able to attract with content or technology.

(Earning money from your presence)

EXAMPLE: BLOGGING AS A BUSINESS

Remarketing

STEP 5: INNOVATE

1. Offer something unique

2. Consumers must find it relatable

3. and share-worthy

innovation + social media = powerful and useful

(Or Die)

Brand strategy

Marketing strategy

Digital strategy

SEO Social PPC Apps

We’re have shifted to a world where digital has made its place in the minds of consumers.

Therefore, you need to have a strong digital strategy to leverage your position in the marketplace effectively.

INTEGRATING DIGITAL IN YOUR OVERALL MARKETING

Brand strategy

Marketing strategy

Digital strategy

SEO Social PPC Apps

MARKETING ON DIGITAL

DIGITAL IS RE-DEFINING THE MEANING OF “BRAND”

Your brand

Products

People

Philosophy

Facebook, Twitter, Youtube, Instagram and the dozens of otherDigital media has converted all of us into content creators. We can reach an

audience, engage with it and make an impact.

DIGITAL MEDIA CAN WIN YOU ELECTIONS

IT CAN HELP WITH DIPLOMACY

AND IT CAN DEMOCRATISE GOVERNANCE

ARE YOU READY TO LEARN?

REACH ME:FACEBOOK.COM/PRATEEKMODIFYEDTWITTER.COM/MODIFYED