learning academy training brochure - seda.org.za training brochure.pdf · a brief profile of the...

Learning AcademyTraining Brochure

Accreditation No. 2611

SEDA Training Brochure.indd 1 2014/02/24 2:56 PM

Content

Part 1: General InformationForeword A Brief Profile of the Learning AcademyGeneral Training Information

Part 2: Accredited Skills Programme Start Up 1Small Enterprise Start UpBasic Business SkillsBusiness Planning ProcessTender to Secure Business

Part 3: Short Courses REEP ModelAdvanced Export Development ProgrammeCustomer CareExport OrientationCo-operatives: Basic Concepts for Business AdvisorsInformation Management Small Business CounsellingOrientation to Small Enterprise Development

Part 4: Courses offered through Education Institutions and Private Providers of Education and TrainingQuality AwarenessCertificate in Small Business Consultancy Project ManagementRural Development PrinciplesOperations ManagementProduction Management

Part 5: Tools TrainingCritical Planning Exercise ToolAssessment of Company Operations ToolBasic Assessment ToolExport Readiness Assessment Tool

The brochure has five parts which are outlined as follows:


PART: ONEGENERAL INFORMATION


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FOREWORD

According to Berry et al (2002:7), small enterprises play an important role in the economy of every country and the growth of the small enterprise sector has a direct impact on the national GDP as almost all small enterprises are domestic firms (Kotelnikov 2007). Small enterprises include small, medium, micro and even survivalist enterprises. Many lack the skills, support, finance and other resources necessary to run their businesses. The Seda Learning Academy’s training and capacity building programmes are designed to ensure that Small Enterprises receive quality, relevant and professional services from both Seda Practitioners and its Service Provider Network.

Accredited by the Services Seta in 2010, the Academy’s offerings cover a wide area of Practitioner skills, competencies and tools needed to support Small Enterprises from start-ups to export companies. Because of its unique needs based programmes, the Academy’s services are in demand from within and outside our borders, and it is for this reason that national and international partnerships have been developed by the Academy to optimise its service delivery and offerings. We trust that the Academy will go from strength to strength in the interest of a vibrant, prosperous and strong small enterprise sector in South Africa.

John Francis: Head - Seda Learning Academy

A BRIEF PROFILE OF THE LEARNING ACADEMY

Seda’s Learning Academy is located at the National Office of Seda in Hatfield, Pretoria. It is a Services Seta accredited provider of education and training responsible for the training and capacity building of Seda Practitioners, Service Provider and Partner Network so that requisite skills and relevant expertise is acquired, by the participants thus improving:

• The quality of services being delivered to small enterprises.• Business management skills and sustainability of small enterprises.

Vision The Academy operates within the Seda vision:“To be the centre of excellence for small enterprise development in South Africa.”

MissionTo be the leading training and capacity building Academy for small enterprise practitioners in Africa. The mission of the Academy is to ensure Seda’s offerings are being delivered to small enterprises by a cadre of professional, well trained Practitioners equipped with the requisite knowledge, skills and expertise.

Method of deliveryCourses of the Academy are presented by in–house facilitators or through partnerships with relevant Academic Institutions and private providers of education and training.


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GENERAL TRAINING INFORMATION

Course presentationMost of our courses are of 5 days duration and presented in English. Special needs will, however be considered in line with our language policy, especially when conducting courses for small enterprises. Courses are presented using a variety of training methods and techniques, and these include lectures, videos, assignments, handbooks and structured learning exercises. Group participation is encouraged throughout, as it enhances the learning experience. Participants are continuously evaluated throughout the learning programme. Training and capacity building is more than just attending courses. The Academy will also be able to offer:

SeminarsA wide range of informal seminars will be organised for Small Enterprise Development Practitioners. These bring together small groups to focus on a particular subject and offer the opportunity to share learning. Best Practice ExposureSeda Practitioners and Practitioners from the Seda Network are exposed to International Best Practice in order to enhance their knowledge and skills.

CertificationIn order for the participants to get credits that lead to a qualification in the Skills Programme, a compulsory Portfolio of Evidence is required. Under the Certificate Courses one must pass assignments and an examination in order to earn the certificate. In short courses, participants are required to submit assignments as a form of assessment. These assignments get assessed and participants are then declared either competent or not yet competent. Compulsory examinations have been built into other short courses and takes place on the last day of the training. A Certificate of Competency is then issued to those participants who have passed the examination.

Postponement and CancellationsAll cancellations and postponement of confirmed attendance must be received in writing at least 5 working days prior to the commencement of the course. Seda Learning Academy reserves the right to reschedule, discontinue or cancel a course due to insufficient enrolment of learners. In the event of a course change or cancellation, the participant will be notified at least 10 working days prior to the commencement of the course.

Dress codeIn an effort to maintain a professional environment, participants are requested to dress professionally and appropriately.

MiscellaneousIf a participant requires any additional information or a map to assist with travel plans, please do not hesitate to contact us on 012 441 1000


PART: TWOACCREDITED SKILLS PROGRAMMES

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1. SEDA START UP 1: TRAINING OF TRAINERS

Course objectivesThis practical course is linked to the General Education and Training Certificate: Business Practise that enhances the skills of Practitioners to assist potential entrepreneurs to organise their thoughts and ideas into a basic Business Plan. Based on the outcome of the Business Plan, entrepreneurs are able to decide if they should start the proposed venture.

Who should attend?The course is designed for people involved with training small enterprises or people aiming to develop their knowledge and contribute to the creation of viable small businesses.

Duration: 5 Days

Learning outcomes:• Understanding of entrepreneurship and business language• Knowledge and identify the steps in starting a business• Discuss business ethics and social responsibility• Analyse and select viable business opportunities• Describe and analyse the different components of a Business Plan

Assessment approachParticipants will complete a Portfolio of Evidence.

Course outline

Module 1: Demonstrate an understanding of entrepreneurship and develop entreprenurial qualities

Module 2: Identify, analyse and select business opportunities

Module 3: Write and present a simple Business Plan

Topics Covered:• What is an entrepreneur?• Types of businesses• Forms of ownership• Characteristics of an entrepreneur• Advantages and disadvantages of

Entrepreneurship• The role of Entrepreneurship in social

development• Enabling Programmes

Topics Covered:• Planning your business• Identify a business idea• Feasibility study• Market research

Topics Covered:• Preparing a Business Plan• Making a profit• Knowing your terms• Financial Planning• Start-up capital• Keeping control of your money• Promoting your business• Business Plan structure and registration of

your business



2. SMALL ENTERPRISE START UP: TRAINING OF TRAINERS

Course objectivesA business start-up course linked to the Further Education and Training Certificate: New Venture Creation aiming to enhance the skills of practitioners so that they are able to promote the establishment of new small businesses and assist in improving the effeciency of existing businesses. Participants will be able to contribute to the creation of viable micro and small enterprises by equipping potential and existing entrepreneurs with knowledge and practice required to establish and run viable businesses

Who should attend?The Train the Trainer course is designed for trainers, potential trainers and those who provide advice to Small Enterprises so they can provide effective and quality services to Small Enterprises.

Duration: 5 Days

Learning outcomes:• Understand entrepreneurship• Knowledge how to conduct market research for a new venture• Identify and explain aspects in a Business Plan• Know and interpret financials• Know and understand aspects of a business• Understand the importance of business administration and record keeping in a business


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Course outline

Module 1: Demonstrate an understanding of an entrepreneurial profile

Module 2: Research the viability on New Venture ideas and opportunity

Module 3: Legal aspects

Topics Covered:• What is an entrepreneur?• Identify and describe the characteristics of a

successful entrepreneur• Personal attributes• The skills necessary for entrepreneurship• The meaning and understanding of the

business environment• Small business problems and failures

Topics Covered:• What is a business idea?• Feasibility studies• Sources of capital• Personal balance sheet• The feasibilty triangle• Evaluating business opportunities• Entry to the business world

Topics Covered:• Legal forms of business or a new venture• Business registration• South African tax structure and its legal

requirements• Regional Services Council levies• Statutory requirements• Contracts



Module 4: Business Administration and RecordKeeping

Module 5: Basic Record Keeping

Module 3: Business Plan

Topics Covered:• Administration• Documentation• Confidential record

Topics Covered:• Record keeping process• Gross profit and net profit• Financial statements• Record keeping system - cash basis

Topics Covered:• What is a Business Plan?• Importance of a Business Plan• Steps in preparing the Business Plan• Components of a Business Plan• How should you use the Business Plan• The do’s and dont’s of a Business Plan• Ensuring success


3. BASIC BUSINESS SKILLS: TRAINING OF TRAINERS

Course objectivesThe course is linked to the National Certificate: New Venture Creation and focuses on managing existing businesses. Participants will be taken through the fundamental principles of growing and running a successful business. It will provide sound marketing and financial management practices as well as innovative sales techniques which when combined are valuable sources of success for any small business.

Who should attend?The course is suitable for Trainers, Advisors of small businesses and those that are wishing to become Trainers.

Duration: 5 days

Learning outcomes:• Analyse financial statements• Discuss and explain key issues pertaining to book of accounts• Explain cash flow• Explain the concept of marketing• Understand and explain forecast sales and pricing• Discuss selling techniques to promote product or service• Identify factors that influence pricing


Course outline

Module 1: Identify and demonstrate entrepreneurial ideas and opportunities

Module 2: Determine financial requirementsof a new venture

Module 3: Match new venture opportunity to market needs

Module 4: Manage marketing and sellingprocess of a new venture

Topics Covered:• What is an entrepreneur?• What does it take to be an entrepreneur?• Managing a small business• Challenges facing entrepreneurs in South Africa

Topics Covered:• Keeping a cash book• Managing your cash flow• Money in - money out• Income and expenses• Profit and loss• Gross vs net profit• Managing your cash

Topics Covered:• What is marketing?• The importance of marketing• Researching your market• How to conduct a market research• Responding to your research

Topics Covered:• What it takes to be a good sales person• Making a sale• Active vs sales forecasting• Working out your price• Cash vs credit• After sales care

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4. BUSINESS PLANNING PROCESS: TRAINING OF TRAINERS

Course objectivesThis course is linked to the Further Education and Training Certificate: New Venture Creation and has been designed to enhance the skills of Practitioners in order to be able to advise and assist small enterprises in compiling budgets and business plans with confidence. The course also aims to minimize the high rate of unsuccessful business plans submitted by small enterprises to Financial Institutions. It will provide the essentials for developing a Business Plan.

Who should attend?Practitioners aiming to develop and advance their skills and knowledge on compilation of the Business Plan in order to be able to provide support and effective advice to small enterprises.

Duration: 5 days

Learning outcomes:• Demonstrate knowledge of marketing concepts applicable to a new venture• Develop a marketing plan for a new venture• Demonstrate an understanding of the market research process• Identify, explain and apply the criteria of a price selling policy• Identify and analyse internal and external factors that impact upon pricing decisions• Explain financial aspects involved in running a business

Assessment ApproachParticipants will complete a Portfolio of Evidence.

Course outline

Module 1: Applying the principles of costing and pricing to a business venture

Module 2: Manage finances of a new venture

Module 3: Produce a business plan for a new venture

Topics Covered:• Understanding various costing principles• Identify and analyse internal and external factors

that impact upon pricing decisions • Decide on the pricing method• Different types of profit• Costing and pricing for manufacturers and

service businesses

Topics Covered:• Open and operate a business banking

account Financial aspects• Forms of finance• Analyzing elements of an income &

expenditure statement• Analysing financial statements• Understanding insurance aspects

Topics Covered:• Type of legal business• Introduction to a business plan• Components of a business plan• Your business and the bank


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Module 4: Demonstrate an understanding ofan entrepreneurial profile

Module 2: Research the viability of a new venture, ideas/opportunities

Topics Covered:• What is entrepreneurship?• Identify and describe the characteristics of a

successful entrepreneur• Personal attributes• The skills necessary for entrepreneurship• The meaning and understanding of the

business environment• Small business problems and failures

Topics Covered:• What is the business idea?• Feasibility studies• Capital requirements• Sources of capital• Personal balance sheet• The feasibility triangle• Evaluating business opportunities• Entry to the business world


5. TENDER TO SECURE BUSINESS: TRAINING OF TRAINERSCourse objectivesSmall Enterprises are unable to access opportunities in public and private sector due to lack of knowledge and information. This credit bearing course is linked to the National Certificate: New Venture Creation and will enhance the skills of Practitioners to be able to provide effective and professional tender advice to small enterprises.

Who should attend?The course is designed for entrepreneurs seeking an understanding on how to tender for opportunities both in the public and private sector.

Duration: 5 days

Learning outcomes:• Understand the principles of tendering• Know how to calculate costs and price the tender• Understand tender presentation methods• Be able to explain basic regulations in tendering• Know how to write tender proposals

Assessment approachParticipant are required to compile a Portfolio of Evidence.

Course outline

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Module 1: Introduction to Tendering

Module 2: Marketing and Tendering

Module 3: The concept of Tendering

Module 4: The Tendering process

Topics Covered:• Basic business concepts• Elements of a business• Meeting the need of society• The integrated strategy on promotion of

entrepreneurship and small enterprises

Topics Covered:• The market, marketing and market research• The benefits of marketing research• Constraints and attitudes in conducting

market research• Steps in the marketing research process• Analysing and interpreting the information

Topics Covered:• What is tendering?• The importance of tendering• Where to find tender opportunities• Other sources of tender opportunities• The concept of public money• Ethics and standards of conduct• The permissable choice

Topics Covered:• Overview of the tendering process• Buyers and suppliers in the tendering process• Criteria for securing tenders• The implications of tendering• Entry to the business world

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6. EMPRETEC: TRAINING OF TRAINERS

Course objectivesThe Academy has partnered with the United Nations Conference on Trade and Development (UNCTAD)to deliver the EMPRETEC Programme in South Africa. Its objective is to promote the creation of sustainable small enterprises and support entrepreneurs to build innovative and internationally competitive small enterprises. Trainers will encourage entrepreneurs to focus on their roles as entrepreneurs and challenges them critically to examine their personal strengths and weaknesses. Ultimately, the programme helps entrepreneurs become more familiar with the behavioural competencies of successful entrepreneurs, strengthen and enhance those behaviours in themselves and finally apply the behaviours in their own businesses.

Who should attend? Small Enterprise Practitioners and Trainers of small businesses.

Duration: 6 days

Learning outcomes:The following are some of the learning outcomes:

• Knowledge of one’s entrepreneurial profile• Knowledge of the entrepreneurial competencies• Ability to apply the key success competences to business• Ability to see business opportunities and exploiting them as a necessary skill for business

diversification and expansion• Ability to grow the business in a challenging environment• Highly motivated entrepreneur• Creative and innovative• Goal setter and achievement driven• Business Planning skills• Confident person• Enhanced Presentation Skills• Time consciousness• Cost consciousness

Assessment approachCertificate of attendance.

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Course outline

Module 1: Goal Setting

Module 2: Risk Taking

Module 3: Introduction to Business Create Exercise (BCE)

Module 4: Opportunity Seeking

Module 5: Introduction to Business Planning and Systematic Planning

Module 6: BCE Identification

Module 7: Information Seeking

Module 8: Demand for Efficiency

Module 9: Commitment to Work Contract

Module 10: Persistence

Module 11: Persuasion and Influence

Module 12: Presentation Skills

Module 13: Financial Planning

Topic Covered:• How to set goals and objectives for every

activity

Topic Covered:• The need to and how to take calculated risk in

any project or programme

Topic Covered:• The demonstration and application of

entrepreneurial competencies

Topic Covered:• How to identify opportunities and take the

initiative to exploit them

Topic Covered:• How to plan any program or project and

take remedial action in order to reach the organizational objectives

Topic Covered:• Giving practical experience of running a

business to the participants

Topic Covered:• The need for and how to conduct research

and the appreciation of the power of information

Topic Covered:• The need to have a passion for cost control

and Quality improvement and the how to do it

Topic Covered:• Appreciation of commitment to work as a

contractual obligation

Topic Covered:• The development of resilience in the quest for

achieving organisational goals

Topic Covered:• Developing winning strategies and using

contacts and networks to advantage, and negotiating in a powerful manner

Topic Covered:• The know - how to build confidence in making

presentations

Topic Covered:• Learn how to plan finances


PART: THREESHORT COURSES

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7. RURAL ENTERPRISE EMPOWERMENT PROCESS (REEP) MODEL

Course objectivesA process model for developing and implementing collectively owned enterprises. It strives to developan integrated process model that addresses the challenges faced by many community based enterprises.It will develop the skills of Practitioners to facilitate the development of sustainable rural enterprises in a way that also leads to effective empowerment of the communities involved.

Who should attend? Practitioners who want to become effective change agents and looking for a reference point in addressing the complex problem-solving and decision making challenges that face them when supporting collectively owned enterprises in rural areas.

Duration: 5 days

Learning outcomes:• Understand and be able to utilize and apply the main components of the REEP Model• Appreciate the inherent complexity and dynamic nature of community development settings• Appreciate the long term dynamics of development work and the relationship with monitoring and

evaluation• Understand and apply basic group dynamics, negotiation and facilitation concepts and skills


Course outline


Module 1: Mobilisation

Module 2: Enterprise Development

Module 3: Transfer and Transformation

Topics Covered:• Identify and review the enterprise opportunity• Pre-feasibility assessment of the enterprise

Topics Covered:• A step by step guide for implementation of the

enterprise• Enterprise operationalisation• Key facilitation requirements for securing of

appropriate partners• Authorisation and compliance• Securing finance

Topics Covered:• A guide to achieve a transfer of equity• Guidelines of effective social plan

development• Monitoring and evaluation• Community Private Public Parnership exit

criteria and exit strategy


8. ADVANCED EXPORT DEVELOPMENT PROGRAMME

Course objectivesThis course can be presented in modular approach to empower Practitioners with knowledge around exportin order to be able to advise and support export clients effectively.

Who should attend?Practitioners aiming to develop and advance export clients. It can also be attended by people seekingknowledge and understanding about export matters so-that they can be able to advise small enterpriseswith confidence.

Duration: 7 days


Learning outcomes:Participants will be able to:• Assess the impact of the international trade environment • Have knowledge of international trade agreements• Apply the principles of export marketing planning • Develop an export marketing strategy

Course outline

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Module 1: International Market Development

Module 2: Export Finance and Logistics

Module 3: Transport, Marine Insurance andPacking

Module 4: Documentation

Topics Covered:• International Trade Environment• Export Marketing Planning• Export Marketing Strategy• Marketing Strategy for Export Markets• EMIA

Topics Covered:• Financial Risk Management• Methods of Payment

Topics Covered:• Transport consideration• Marine insurance• Cargo types• Parking and marking

Topics Covered:• Documents for International Movement of

Goods and Money• Customs Issues


9. CUSTOMER CARE

Course objectivesA generic or general course aimed at enabling Seda Practitioners to understand the importance and the need for excellent customer service at Seda.

Who should attend?Seda staff who are looking to learn the best practice examples of what it is being done to ensure customer satisfaction by organisations around the world.

Duration: 5 days


Learning outcomes:• Identify customer needs and expectations• Recognise customer dissatisfaction and take action to resolve the situation• Identify and take opportunities to enhance the quality of customer service• Understand the importance of client satisfaction• Have a positive, cheerful, helpful attitude, high levels of self-motivation and an attitude of service

excellence

Course outline


Module 1: Seda and Customer Service

Module 2: Manage customer requirements and implement action plans

Module 3: Transfer and Transformation

Topics Covered:• The need for customer service• Customer service• Service Excellence• Benefits of complaints• Handling difficult customers and anger

Topics Covered:• Listen and interpret customer’s needs• Describe action plan• Implement action plan to meet customers

need• Track and measure the action plan to its

completion

Topics Covered:• The customer service mindset• Why is customer service important• Internal vs. external customer service• Customer service responsibilities• Dealing with hostile customers


10. EXPORT ORIENTATIONCourse objectivesSuccess in export markets is crucial for the long-term growth of the South African economy. The coursewill empower Business Advisors with basic export knowledge that will assist them to be able to advise,guide and support export clients better.

Who should attend?This course is suitable for Business Advisors who are actively involved in or wish to become involved in advising, guiding and supporting potential or exporting businesses.

Duration: 5 days

Learning outcomes:At the end of the course the participants will be able to articulate the following concepts:• Sources of export opportunities for a business• Regulations affecting export • technical aspects of exporting• Characteristics of a Foreign Market and strategies for each market.


Course outline

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Module 1: Orientating yourself towards exporting internal Marketing

Module 2: Determining your export readiness

Module 3: Introducing the technical aspects of exporting

Module 4: Developing an Export Market

Topics Covered:• Venturing into exports• Sources of export opportunities for a business• Obstacles that a business could face when venturing into

exports• Identifying the most appropriate form of financial

assistance from the export assistance schemes offered by the dti

• The value of Seda’s export services to South African SME’s

Topics Covered:• Advantages of the businesses strengths and minimize/

overcome the weaknesses• Gauge the general exportability of your product• Regulations affecting the export of your product from

South Africa as well as the importation thereof into a specific foreign market

Topics Covered:• Transport consideration• Marine insurance• Cargo types• Parking and marking

Topics Covered:• A structure for an export marketing plan for your business• Types and sources of information which will assist in

developing a marketing plan• Identifying foreign target market and strategy for each

target market• Formulate an export marketing plan for the business

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11. CO-OPERATIVES: BASIC CONCEPTS FOR BUSINESS ADVISORS

Course objectivesThe course will introduce Practitioners to the Co-operatives Act of South Africa and basic concepts. Practitioners will gain knowledge and insight on co-operatives so that they can be able to advise and support cooperatives.

Who should attend?It is designed for those Practitioners who want to gain an insight and understanding of co-operatives and the legislation governing them in South Africa.

Duration: 5 days

Learning outcomes:The participants will gain knowledge and insight on co-operatives and be able to explain the Act and as co-operatives to function and operate professionally. At the end of the course the participants will have full understanding of:• What co-operatives are• The legal requirements for co-operatives• Why co-operatives succeed or fail• Legislation on co-operatives


Course outline

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Module 1: Understanding co-operatives

Module 2: Forming a co-operative

Module 3: Financial matters

Module 4: Other matters

Module 5: Co-operatives in South Africa and the world

Topics Covered:• What is a co-operative?• Different types of co-operatives• The purpose of a co-operative

Topics Covered:• Registering a co-operative• Constitution of a co-operative

Topics Covered:• Capital• Members share and loan• Returns and profit• Liability of members• Annual audits and auditors• Financial statements

Topics Covered:• Record keeping and membership rules• Decision making and management• Delegation of function• Disclosure of interest

Topics Covered:• Co-operatives in the world• Co-operatives in South Africa• Co-operatives failure and success• Steps in establishing a co-operative

Training Brochure


12. INFORMATION MANAGEMENT COURSE

Course objectivesThe course is aimed at enhancing the ablities and skills of Practitioners so that they are able to source, organise, manage, retrieve and effeciently disseminate relevent information to Small Enterprises.This should enable Practitioners to provide relevant information to potential and existing entrepreneurs in a professional and satisfying manner.

Who should attend?Practitoners who wish to know the tools and techniques needed to ensure information is generated, packaged and communicated effectively and in a satisfying manner to Small Enterprises.

Duration: 3 days

Learning outcomes:After the training the practitioner will be able to:• Develop a good enviroment for sharing information• Make information accessible to everyone who needs it at a time they need it by building

information sharing into everyday practice• Apply a range of tools and techniques for information gathering and dissemination• Use and apply social media and collaborative technologies for information gathering and

dissemination


Course outline

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Module 1: Managing Information from Internal Sources

Module 2: Managing Information from External Sources

Module 3: Seda and the use of Social Networks

Topics Covered:• Focusing on Information• Information Quality• Information Sources in Seda• Finding the Right Information• Storing Acquired Information• Information Tool Kits

Topics Covered:• Using Internet Effectively• Successful searching• Using Other Information• Sharing Information

Topics Covered:• Using Social Networks• Sharing Information on Social Networks• Transferring Files using Social Networks• Types of Social Networks• How Social Networks can be used in

Business• What restrictions there may be


13. SMALL BUSINESS COUNSELLING

Course objectivesThis step by step practical course provides a Business Advisor with basic skills and tools needed in order to offer effective and quality advice and counselling to Small Businesses.

Who should attend?It is intended for those who wish to develop their own ability to offer professional, technical and managerial counselling or similar type of assistance to small enterprises.

Duration: 5 days

Learning outcomes:It is expected that the participant will develop the ability to:• Offer small enterprises with professional, technical and managerial advice• Act professionally and ethically, in a non- judgemental prejudice free best practice• Understand the appraisal techniques for assessing marketing, financial and performance viability

of client business at all stages of the business cycle• Understand the principles of maintaining objectivity from small business• Analyse basic elements of different types of financial statements


Course outline


Module 1: The role of Small Business Counsellor

Module 2: Analysing Small Business Problems

Module 3: Diagnostic Instruments

Topics Covered:• The role of a Small Business Counsellor• Skills of a Small Business Counsellor• Characteristics of a Small Business Counsellor• Counselling cycle• The Small Business Counsellor’s• Tasks counselling process• Counselling a Small Business - The Basic approach

Topics Covered:• Problem analysis and the small business• Defining the overriding problem or opportunity• Separating cause from effect and barrier from

opportunity• Setting priorities• Managing the counselling support service• Interpersonal skills• Basic communication skills

Topics Covered:• Enterprise level Diagnostic• Management - Planning• Management - SWOT Analysis• Marketing Management• Media Selector• Financial Management Tools• Legislative Environment


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Module 4: Tools and Instruments for SmallBusinesses

Topics Covered:• New product design checklist• Attribute listing• Benchmarking• Cause and effect diagram• Capacity planning• Business Invoice• Brochure• Bizform Selector• Channels of distribution chart• Mission & vision statement • Strategy matrix• Time sheet


14. ORIENTATION TO SMALL ENTERPRISE DEVELOPMENT

Course objectivesThis course is aimed to orientate Seda employees with basic knowledge and understanding of the Small Business Development landscape in South Africa.

Who should attend?This course is designed for practitioners who want to have an insight into the small enterprise development sector. The training is not only meant for those Practitioners who interface with small enterprises but also those that are in support units such as Finance and Human Resources.

Duration: 3 days

Learning outcomes:After the training the practitioner will be able to:• Understand the governing legislation of the Small Enterprise Development Sector• Understand the role that Seda has to play in the Small Enterprise Development Sector• Know, understand and interpret concepts used in the Small Enterprise Development Sector• Know and understand the challenges faced by Small Enterprises


Course outline


Module 1: An overview of the Small Enterprise Development Sector in South Africa

Module 2: International Small Enterprise Models: Malaysia, Brazil, China and Japan

Topics Covered:• History and Context of small enterprise development

in South Africa• Definitions of small enterprises as promulgated in

the National Small Business Amendment Act 29 of 2004

• The intended outcomes of small business development strategy in South Africa

• The delivery agents appointed by government and their role - the institutional framework of the sector

• The need for and the contribution of the small entrprise sector to the South African Economy

• How money works in the economy• The future plans for the small enterprise sector

Topics Covered:• The Political and Economic environment • Current economic models• Small Enterprise Development Strategy• Institutional environment


PART: FOURCOURSES OFFERED THROUGH EDUCATIONINSTITUTIONS AND PRIVATE PROVIDERS OF

EDUCATION AND TRAINING

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15. QUALITY AWARENESS

Course objectivesSeda has partnered with the South African Bureau of Standards (SABS) to train and capacitate Practitioners on Quality, Safety and Environmental Management Systems so that they can be able to advise small enterprises better.

Who should attend?Seda Practitioners who want to have a basic understanding of quality management systems.

Duration: 5 days

Learning outcomes:• Demonstrate knowledge of the different concepts of quality systems• Demonstrate knowledge and understanding of certification processes• Explain the benefits of implementing different systems• Understand the quality, safety and environmental management principles

Assessment approachParticipants are required to write an examination at the end of the training.

Course outline


Module 1: ISO 9001:2008

Module 2: Occupational Health and Safety

Module 3: Environmental Management Systems

Topics Covered:• Introduction to Quality Management Systems• Understanding, implementation and auditing

of ISO 9001:2008

Topics Covered:• Introduction to Occupational Health & Safety

Management Systems• Understanding, implementation and auditing

of OHSAS SA Occupational Health and Safety Legal requirements applicable to OHSAS

Topics Covered:• The Political and Economic environment • Current economic models• Small Enterprise Development Strategy• Institutional environment


16. CERTIFICATE IN SMALL BUSINESS CONSULTANCY

Course objectivesThis is a Certificate Programme delivered in blocks by the North West University (SBAB) through the Learning Academy. It is designed to empower participants with knowledge that will be used to improve the efficiency and sustainability of small enterprises.

Who should attend?This course is designed for people seeking an in-depth understanding of small enterprise growth interventions.

Duration: 1 Year in blocks

Learning outcomes:• Understand small businesses and their role in the economy• Name and discuss basic elements of management• Analyse the importance of strategic management and strategic planning• Understand labour input as the most important production factor• Know and understand marketing management in general• Understand project management principles and cycle• Know the consultation service methods• Name and understand the stages in carrying out the consultation• List different kinds of consultation

Assessment approachParticipants are required to write an examination after each block.

Course outline

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Module 1: Introduction to Management

Module 2: Personnel Management

Module 3: Marketing Management

Module 4: Project Management

Module 5: Small Business Consultant

Topics Covered:• Importance of Independent Businesses• Problems related to business• Practical application of management skills

Topics Covered:• Personnel Policy• Aspects of training• Personnel Motivation• Control of Personnel

Topics Covered:• Introduction• Marketing Concept• Marketing Viability• Marketing Mix• Product Life Cycle• Merchandising• Shop Lay-out• Customer Service

Topics Covered:• Introduction to Project Management• Elements of Project Management• Practical session Project Management

Topics Covered:• Communtication Skills• Methodology of consultations• Ethical Code

Training Brochure


17. PROJECT MANAGEMENT

Course objectivesThe Seda Learning Academy offers this course through private education and training providers and it emphasises on how to run a project. It is designed to develop the skills required to deal effectively with managing and implementing a project.

Who should attend?Anyone who is involved in Project Management and who wishes to know the techniques and skills that are applied to successfully manage and run projects.

Duration: 5 days

Learning outcomes:After the training the practitioner will be able to:• Organize and manage oneself and one’s activities to maintain autonomy and at the same time to

collaborate with others• Collect, analyze and critically evaluate information concerning aspects that might affect the team as

a whole• Demonstrate an understanding of project management tools and techniques• Use a range of project management tools and techniques• Apply corrective action steps where project management tools and techniques usage problem occurs

Assessment approachParticipants are required to compile a Portfolio of Evidence.

Course outline


Module 1: Project Management

Module 2: Project Teams

Module 3: Project Management tools and Systems

Module 4: Risk Management

Module 5: Report Writing

Topic Covered:• Explain Project Management terminology, concepts and

definitions

Topics Covered:• Facilitate project teams and group dynamics• Explain the appropriateness of various organizational

structures

Topics Covered:• Identify and respond to problems, by implementing, monitoring

and evaluating a project• Be able to apply key project management tools and techniques

as well as to formulate a Gantt Chart, work breakdown structure and budget

Topics Covered:• Manage time effectively and efficiently• Know and manage the quality aspects of the project• Understand risk identification and know how to draft a risk

management strategy

Topics Covered:• Understand how to isolate and document• Key lessons learned on the project• Write and present reports professionally


18. OPERATIONS MANAGEMENT

Course objectivesThis course is tailored to meet the needs of practitioners and offered through private education and training providers. It provides the participants with sufficient understanding of operations management in the context of business advising so that better and effective advice is provided to small enterprises.

Who should attend?The course can be attended by practitioners who are interfacing with small enterprises and want to be knowledgeable in operations management as it relates to small enterprise development support.

Duration: 5 days

Learning outcomes:After the training the practitioner will be able to:• Understand operations management in general• Appreciate decision- making and innovation in operations management• Demonstrate knowledge of design in operations• Be able to explain operations planning and control Assessment approachCertificate on successful completion.

Course outline

Training Brochure27

Module 1: Introduction to Operations Management Skills

Module 2: Role and Objectives of Operations

Module 3: Decision Making and Innovation

Topics Covered:• The difference between Operations

Management and Production Management• Effective Operations Management• Management vs Leadership• Operations Management Models and

Approaches• Case Studies and Scenarios

Topics Covered:• The role of operations in Organisational

Strategy• The Objectives of Operations• Operations as the heartbeat of the Organisation• Content process of Operations

Topics Covered:• Making quick and calculated decisions by

evaluating time, risk and resources• Making quality decisions in a fast-paced

enviromnent• Decision-making tendencies• The role of Intuition• Acting on opportunity and finding solutions• Being proactive vs. reactive• Using a planned approach and a planning

formula• Risk taking and repercussions• Case studies and scenerios



Module 4: Design in Operations

Module 5: Operations Planning, Control and Forecasting

Module 6: Approaches to Planning and Production Types

Module 7: Operational Improvements

Topics Covered:• About design and simulation• Design • Management vs Leadership• Models and processes• Developing concepts• Creating competitive advantage• Integration and the operations network• Capacity Management• Design Layout and workflow• Introduction of Process Technology• Job design and labour issues• Case studies and scenarios

Topics Covered:• Introduction to Economics: Supply and

Demand • Planning of Resources and demand• Planning vs Control• Loading, sequencing and scheduling• Inventory Planning• Stock control• Supply Chain Management• Procurement Management• Distribution Management• Case Studies and scenarios

Topics Covered:• Materials Requirements Planning - Concepts

and Processes of MRP• Quality Assurance and Management - Quality

of products and services - Benchmarking: Setting and conforming

• Case Studies and scenario planning

Topics Covered:• Performance Management and Measurement• Motivation and Incentives• Improving perfomance effectively• Failures within operations• How to detect, recover and overcome failure

strategically• Case studies and scenerios


19. PRODUCTION MANAGEMENT

Course objectivesA basic course tailored to meet the needs of practitioners and offered through private education and training providers. It will empower the Practitioners with basic knowledge on production management in the context of business advising so-that better and effective advice is provided to small enterprises.

Who should attend?The course can be attended by practitioners who are interfacing with small enterprises and who wish to be capacitated with a basic understanding of production management in the context of business advising.

Duration: 5 days

Learning outcomes:After the training the practitioner will be able to:• Understand production management in general• Know the role and objectives of production in the orgainzation• Be able to apply approaches, strategies and techniques of production management• Know, understand and apply Supply Chain Management in relation to production management

Assessment approachCertificate on successful completion.

Course outline

29

Module 1: Introduction to ProductionManagement

Module 2: Role and Objectives of Production

Module 3: Approaches to Production

Module 4: Supply Chain Management

Module 5: Approaches to PlanningProduction Types

Topics Covered:• The differences between Operations Management and

Production Management• Effective Operations Management• Definitions and Functions of Production Management• Production Management Models and Approaches• Case Studies and Scenarios

Topics Covered:• The role of Production in Organisational Strategy• The Objectives of Production• Content process of Production

Topics Covered:• Classification of Production• Unit vs Batch Production• Job Production• Mass Production• Flexible Manafacturing Systems• Case studies and scenerios

Topics Covered:• Relationship of Production with Marketing, Finance, HR • Supplier Input• Case studies and scenerios

Topics Covered:• MRP • Kanban• Pareto• Improving Productivity through team work

Training Brochure



Module 6: Planning and Forecasting

Module 7: The Plan / Production Facility

Module 8: Production Strategies andChallanges

Topics Covered:• Definition and need for forecasting• Strategic Planning• Setting Objectives• Tactical Planning• Operational Planning• Capacity Planning• Production Planning and Development• Aggregate Planning• Inputs and Outputs• Case studies and scenarios

Topics Covered:• Location• Layout principles and objectives• Layout types and design• Layout / Design Models• Work Measurement and Time Study• The Relationship between plant layout and material

handling

Topics Covered:• Innovation• Creating Considerations• Ethical Considerations• Meeting the goals of the organization as a whole

Managing, Motivating and Mentoring teams• Creating High Performance teams• Leadership Skills• Influencing Others• Case Studies and scenarios


PART: FIVEBUSINESS DIAGNOSTIC TOOLS

The Academy offers business diagnostic tools training in order to improve the skills and knowledge of those people that are providing advice to small enterprises. The focus of this training is on how to conduct business assessments using diagnostic tools. The knowledge and understanding of the tool by the advisor will enable them to diagnose, analyse, interpret the business operations and later recommend appropriate interventions that will improve business operations leading to their growth and sustainability.

Training Brochure31


20. CRITICAL PLANNING EXERCISE TOOLCourse objectivesA Financial Diagnostic and Planning tool which simulates different “what-if” scenarios to determine the future financial viability of a business. The objective of the training is to help Practitioners to be able to make accurate, realistic financial predictions and a plan which can significantly contribute to the business viability.

Who should attend?Seda’s approved Practitioners

Duration: 3 Days

Learning outcomes:After the training the practitioner will be able to:• Explain the purpose of the income statement and how it is prepared• Understand how sales are recorded and how they relate to the income statement• Analysis of business financial perfomance Assessment approachCertificate on successful completion.

Course outline

32

Module 1: Preparing the Income Statement

Module 2: Mark-up/Gross Profit

Module 3: Preparing the Balance Sheet

Module 4: Preparing the Cash flow Statement

Module 5: Ratio Analysis

Module 6: Capturing of data

Topics Covered:• Sales• Cost of sales• Stock inventory• Mark-up on Cost of Sales• Variable and Fixed Costs• Gross and Net Profits

Topics Covered:• What is mark-up/Gross Profit?• How to calculate Markup/Gross Profit• The difference between fixed and variable costs

Topics Covered:• Fixed assets• Current assets• Current liabilities• Long term liabilities• Equity

Topics Covered:• Cash sales and debtors collections;• Cash purchases and creditors payment; and• Cash payments for expenses and fixed assets

Topics Covered:• Mark-up• Return on net assets• Liquidity ratios (current and acid test)• Gearing ratios

Topics Covered:• Navigating on electronic tool• How to extract reports from tool• How to analyse and compile a report

Training Brochure


21. ASSESSMENT OF COMPANY OPERATIONS

Course objectivesThe Assessment of Company Operations (ACO) Tool identifies areas of improvement in small and medium businesses. The main objective of the tool is to ascertain the appropriateness of interventions to be implemented for improvement. It is advisable that Practitioners must attend Production and Operations Management courses before attending this course.

Who should attend?Seda Recommended Practitioners

Duration: 4 days

Learning outcomes:After the training the Practitioner will be able to: • Analyse and diagnose Small/medium and existing Entrepreneur and generate development plans for

their sustainability and viability


Course outline

Training Brochure33

Module 1: Marketing

Module 2: Manufacturing/Services

Module 3: Human Resources

Module 4: Finance

Module 5: Networking

Module 6: Reporting

Topics Covered:• Market Share and Trends• Product and Pricing Decisions• Market Threads• Product Development

Topics Covered:• Current/New process• Manufacturing/Services management

systems• Industry related compliance

Topics Covered:• Skills gap Analysis• Human Resources Techniques• LRA compliance

Topics Covered:• Financial Issues affecting the business• Financial Tools and utilization

Topics Covered:• Types of support available• Benefits of networking • Future networking initiatives

Topics Covered:• Development of SWOT• Development of Action Plan• Analysing of business and development

of report



22. BASIC ASSESSMENT TOOL

Course objectivesBasic tool training is interactive and aims at enhancing the skills of Practitioners to be able to adviseprospective entrepreneurs in areas such as skills and understanding of the business environment.

Who should attend?Seda Recommended Practitioners

Duration: 3 days

Learning outcomes:After the training the Practitioner will be able to: • Assess the business idea presented to him / her• Assess entrepreneurial characteristics of a prospective entrepreneur• Interogate a prospective entrepreneur’s readiness to start a business


Course outline

Module 1: Basic Assessment Tool

Module 2: Pre-Start Up

Module 3: Entrepreneurial Diagnostic

Topics Covered:• Challenges faced by small enterprises• Business Idea concept and method• Target market and competitors• Marketing and promotion• Purchasing• Financial analysis and regulatory environment

Topics Covered:• Types of businesses• Skills issues• Risk factors• Marketing• Scoring and decisions• Pre-start Up assessment

Topics Covered:• Defining an entrepreneur• Critical attributes• Entrepreneurship profile• Skills assessment• Scoring• Graphs and report• Decision and intervention


23. EXPORT READINESS ASSESSMENT TOOL (ERAT)

Course objectivesERAT is an assessment that measures an enterprise’s readiness to export.

Who should attend?Small and medium Business Practitioners

Duration: 1 day

Learning outcomes:After the training the practitioner will be able to: • Assess the export readiness of the companies who are considering exporting• Assist export clients professional and efficiently


Course outline

Training Brochure35

Module 1: What is Export Business

Module 2: Strategy

Module 3: What is the Export Readiness Assessment Tool/The Software

Module 4: Managing an Export Business

Topics Covered:• What is exporting and what are export

markets• Benefits of exporting• Risks of exporting• Export opportunities in SA and the World• Export Sector Capability

Topics Covered:• Preparing an Export Strategy• Export Readiness checklist• Reviewing and Analyzing• Market Analysis and Research• Identifying Overseas Markets• Visiting Target Markets• Market Entry Strategies

Topics Covered:• Detailed description of the ERAT as an

installation instance in Seda• Intended objectives of the ERAT as

implemented in Seda• Expected outcomes from the ERAT as

implemented in Seda

Topics Covered:• Export Business Financing• Legal Issues• Protecting Intellectual Property • Licensing and Concessions for Export• Exports Pricing• Freight and Logistics• Insurance• Export Documentation• Getting Paid


SEDA NATIO

NAL OFFIC

E

Physica

l Addres

s:

The Fiel

ds,

Office B

lock A

,

1066

Burn

ett Stre

et

Hatfield

0833

Pretoria

Postal A

ddress:

PO Box 5

6714

, Aca

rdia,

0007

Tel: +

27 12

441 1

000

Fax: +

27 12

441 2

064

NATIONAL I

NFORMATION C

ENTRE

Tel: 0

860 1

03 70

3

Email: in

fo@se

da.org

.za

Websit

e: www.se

da.org

.za
