learning 2.0gether_fb04_monitor

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This project has been funded with support from the European Commission. This publication [communication] reflects the views only of the author, and the Commission cannot be held responsible for any use which may be made of the information contained therein. http:\\www.learning2gether.eu • Monitor Facebook Module 5 – Facebook for SMEs

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Page 1: Learning 2.0gether_FB04_monitor

This project has been funded with support from the European Commission. This publication [communication] reflects the views only of the author, and the Commission cannot be held responsible for any use which may be made of the information contained therein.

http:\\www.learning2gether.eu

• Monitor Facebook

Module 5 – Facebook for SMEs

Page 2: Learning 2.0gether_FB04_monitor

This project has been funded with support from the European Commission. This publication [communication] reflects the views only of the author, and the Commission cannot be held responsible for any use which may be made of the information contained therein.

http:\\www.learning2gether.euMonitor Facebook

• Tweak your practices. Even the ultimate Facebook marketing tips may not be suitable in your context.

• Therefore, monitor your Page

Page 3: Learning 2.0gether_FB04_monitor

This project has been funded with support from the European Commission. This publication [communication] reflects the views only of the author, and the Commission cannot be held responsible for any use which may be made of the information contained therein.

http:\\www.learning2gether.euMonitor Facebook

Dimensions:Reach• Likes (= formerly known as Fans) (Not all your fans see what

you post - EdgeRank)Interaction• Likes• CommentsConversions• Give Away, Registrations, Sales etc.

Page 4: Learning 2.0gether_FB04_monitor

This project has been funded with support from the European Commission. This publication [communication] reflects the views only of the author, and the Commission cannot be held responsible for any use which may be made of the information contained therein.

http:\\www.learning2gether.euMonitor Facebook

Facebook Insight• Facebook offers Page admins anonymous insight about

people's activity on their Page.• You can use Facebook Insight to see how people are

interacting with your fan page.• Experiment with different types of posts to see what your

audience responds to best. • Your Page needs to have at least 30 likes to start seeing

insights.

Page 5: Learning 2.0gether_FB04_monitor

This project has been funded with support from the European Commission. This publication [communication] reflects the views only of the author, and the Commission cannot be held responsible for any use which may be made of the information contained therein.

http:\\www.learning2gether.euMonitor Facebook

Facebook Insight• Total LikesThe number of people who like your Page • Friends of FansThe number of friends that all of your fans have. So it is the number you could reach if all your fans share a post with all their friends.

Page 6: Learning 2.0gether_FB04_monitor

This project has been funded with support from the European Commission. This publication [communication] reflects the views only of the author, and the Commission cannot be held responsible for any use which may be made of the information contained therein.

http:\\www.learning2gether.euMonitor Facebook

Facebook Insight• Talking About ThisThe number of people who have interacted with your Page (a comment, a like, a poll etc.)• Total ReachThe amount of people who have seen content associated with your Page

Page 7: Learning 2.0gether_FB04_monitor

This project has been funded with support from the European Commission. This publication [communication] reflects the views only of the author, and the Commission cannot be held responsible for any use which may be made of the information contained therein.

http:\\www.learning2gether.euMonitor Facebook

Facebook InsightMore on: • http://

www.incomediary.com/the-complete-guide-to-the-new-facebook-insights