learning 2.0gether_fb04_monitor
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This project has been funded with support from the European Commission. This publication [communication] reflects the views only of the author, and the Commission cannot be held responsible for any use which may be made of the information contained therein.
http:\\www.learning2gether.eu
• Monitor Facebook
Module 5 – Facebook for SMEs
This project has been funded with support from the European Commission. This publication [communication] reflects the views only of the author, and the Commission cannot be held responsible for any use which may be made of the information contained therein.
http:\\www.learning2gether.euMonitor Facebook
• Tweak your practices. Even the ultimate Facebook marketing tips may not be suitable in your context.
• Therefore, monitor your Page
This project has been funded with support from the European Commission. This publication [communication] reflects the views only of the author, and the Commission cannot be held responsible for any use which may be made of the information contained therein.
http:\\www.learning2gether.euMonitor Facebook
Dimensions:Reach• Likes (= formerly known as Fans) (Not all your fans see what
you post - EdgeRank)Interaction• Likes• CommentsConversions• Give Away, Registrations, Sales etc.
This project has been funded with support from the European Commission. This publication [communication] reflects the views only of the author, and the Commission cannot be held responsible for any use which may be made of the information contained therein.
http:\\www.learning2gether.euMonitor Facebook
Facebook Insight• Facebook offers Page admins anonymous insight about
people's activity on their Page.• You can use Facebook Insight to see how people are
interacting with your fan page.• Experiment with different types of posts to see what your
audience responds to best. • Your Page needs to have at least 30 likes to start seeing
insights.
This project has been funded with support from the European Commission. This publication [communication] reflects the views only of the author, and the Commission cannot be held responsible for any use which may be made of the information contained therein.
http:\\www.learning2gether.euMonitor Facebook
Facebook Insight• Total LikesThe number of people who like your Page • Friends of FansThe number of friends that all of your fans have. So it is the number you could reach if all your fans share a post with all their friends.
This project has been funded with support from the European Commission. This publication [communication] reflects the views only of the author, and the Commission cannot be held responsible for any use which may be made of the information contained therein.
http:\\www.learning2gether.euMonitor Facebook
Facebook Insight• Talking About ThisThe number of people who have interacted with your Page (a comment, a like, a poll etc.)• Total ReachThe amount of people who have seen content associated with your Page
This project has been funded with support from the European Commission. This publication [communication] reflects the views only of the author, and the Commission cannot be held responsible for any use which may be made of the information contained therein.
http:\\www.learning2gether.euMonitor Facebook
Facebook InsightMore on: • http://
www.incomediary.com/the-complete-guide-to-the-new-facebook-insights