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This project has been funded with support from the European Commission. This publication [communication] reflects the views only of the author, and the Commission cannot be held responsible for any use which may be made of the information contained therein. http:\\www.learning2gether.eu • Post on Facebook • Interact • Good practice examples Module 5 – Facebook for SMEs

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Page 1: Learning 2.0gether_FB03_post_interact

This project has been funded with support from the European Commission. This publication [communication] reflects the views only of the author, and the Commission cannot be held responsible for any use which may be made of the information contained therein.

http:\\www.learning2gether.eu

• Post on Facebook• Interact• Good practice examples

Module 5 – Facebook for SMEs

Page 2: Learning 2.0gether_FB03_post_interact

This project has been funded with support from the European Commission. This publication [communication] reflects the views only of the author, and the Commission cannot be held responsible for any use which may be made of the information contained therein.

http:\\www.learning2gether.euPost on Facebook

• Facebook is not a sales platform

• You need a social media strategy/plan (What and how do you want to achieve?)

• Monitor and try to tweak your practices

Page 3: Learning 2.0gether_FB03_post_interact

This project has been funded with support from the European Commission. This publication [communication] reflects the views only of the author, and the Commission cannot be held responsible for any use which may be made of the information contained therein.

http:\\www.learning2gether.euPost on Facebook

• Be authentic (if you try to be someone else people will eventually find out)

• Be consistent

Page 4: Learning 2.0gether_FB03_post_interact

This project has been funded with support from the European Commission. This publication [communication] reflects the views only of the author, and the Commission cannot be held responsible for any use which may be made of the information contained therein.

http:\\www.learning2gether.euPost on Facebook

The main reason why users “unlike” a Page• The company posted too

frequently• The content was becoming

repetitive and boring• The content was too

promotional

Page 5: Learning 2.0gether_FB03_post_interact

This project has been funded with support from the European Commission. This publication [communication] reflects the views only of the author, and the Commission cannot be held responsible for any use which may be made of the information contained therein.

http:\\www.learning2gether.euPost on Facebook

www.flickr.com/photos/92501682@N00/5067471752/

Page 6: Learning 2.0gether_FB03_post_interact

This project has been funded with support from the European Commission. This publication [communication] reflects the views only of the author, and the Commission cannot be held responsible for any use which may be made of the information contained therein.

http:\\www.learning2gether.euPost on Facebook

• Your post should not be too long (less than 4 lines on Facebook)

• Your post must be easily understandable• Posting pictures is good(they make the page

more visual and easy to read)• Videos and links are often not simple enough

(you have to watch the video or click the link).

Page 7: Learning 2.0gether_FB03_post_interact

This project has been funded with support from the European Commission. This publication [communication] reflects the views only of the author, and the Commission cannot be held responsible for any use which may be made of the information contained therein.

http:\\www.learning2gether.euPost on Facebook

What works on Facebook• Costumer insights (Feedback,

Questions about products, etc.)• Company news• Everyday issues• Try to trigger emotions

Page 8: Learning 2.0gether_FB03_post_interact

This project has been funded with support from the European Commission. This publication [communication] reflects the views only of the author, and the Commission cannot be held responsible for any use which may be made of the information contained therein.

http:\\www.learning2gether.euPost on Facebook

• Like your competitors‘ Page and follow what they are posting

• Never post on a competitors‘ Page (competition law)

Page 9: Learning 2.0gether_FB03_post_interact

This project has been funded with support from the European Commission. This publication [communication] reflects the views only of the author, and the Commission cannot be held responsible for any use which may be made of the information contained therein.

http:\\www.learning2gether.euPost on Facebook

A great way to increase your reach: • Contests• Give-AwaysConsider the Page Guidelineshttps://www.facebook.com/page_guidelines.php

Page 10: Learning 2.0gether_FB03_post_interact

This project has been funded with support from the European Commission. This publication [communication] reflects the views only of the author, and the Commission cannot be held responsible for any use which may be made of the information contained therein.

http:\\www.learning2gether.euPost on Facebook

When and how often – only vague recommendations• Morning• After work time• Weekends• Less is more but people should not forget that

you exist - once a day on Facebook

Page 11: Learning 2.0gether_FB03_post_interact

This project has been funded with support from the European Commission. This publication [communication] reflects the views only of the author, and the Commission cannot be held responsible for any use which may be made of the information contained therein.

http:\\www.learning2gether.euInteract

• Interaction with and involvement of the users is the essential thing of Facebook

• Reply to your Fan‘s (people who “like” your Page) comments

Page 12: Learning 2.0gether_FB03_post_interact

This project has been funded with support from the European Commission. This publication [communication] reflects the views only of the author, and the Commission cannot be held responsible for any use which may be made of the information contained therein.

http:\\www.learning2gether.euInteract

EdgeRankYour posts on your Page are not displayed to all your fans. The EdgeRank determines whether it will be displayed.

See: http://leaderswest.com/wp-content/uploads/2013/04/102.jpg

http://leaderswest.com/wp-content/uploads/2013/04/102.jpg
http://leaderswest.com/wp-content/uploads/2013/04/102.jpg
Page 13: Learning 2.0gether_FB03_post_interact

This project has been funded with support from the European Commission. This publication [communication] reflects the views only of the author, and the Commission cannot be held responsible for any use which may be made of the information contained therein.

http:\\www.learning2gether.euInteract

EdgeRankIf you post attractive content that triggers interaction the EdgeRank increases and your next post might be displayed to more users.

Page 14: Learning 2.0gether_FB03_post_interact

This project has been funded with support from the European Commission. This publication [communication] reflects the views only of the author, and the Commission cannot be held responsible for any use which may be made of the information contained therein.

http:\\www.learning2gether.euInteract

People may post negative comments• Always react to criticism• Take it seriously• Be polite• Apologize if you are wrong• Correct them politely if they are wrongMoreover, always try to fix the actual problem

Page 15: Learning 2.0gether_FB03_post_interact

This project has been funded with support from the European Commission. This publication [communication] reflects the views only of the author, and the Commission cannot be held responsible for any use which may be made of the information contained therein.

http:\\www.learning2gether.eu

Abercrombie & Fitch: https://www.facebook.com/abercrombieAs an example for a simple advertisement for a current competition.

Best Buy: https://www.facebook.com/bestbuyBest Buy engages in a simple F-commerce set up, where users can directly browse categories of products and make online purchases. The page also encourages the user to share content and products with those they know.

Good practice examples

https://www.facebook.com/abercrombie
https://www.facebook.com/bestbuy

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