Learn value, concept of story banking

Consider individual story components

View examples

Examine one program’s experience after one year

Concrete way of measuring success

Poignant way of expressing need

Each audience is different

Each message is different

Shouldn’t the story be different too?

Say you want to reduce traffic related injuries and deaths in a particular community….

Policymaker (audience)

Strengthen traffic regulation devices (message)

Jim Smith, a constituent of yours, was badly injured at this intersection (story)

School administrators Consider whether to review possible solutions Neighboring Linn Community School District’s tried something

new that seems to be working

Amish community stakeholder Behavior change can help protect your health Jacob and Mary Miller were married last June. Two months later,

they were killed when an SUV struck their buggy, which didn’t have a slow-moving vehicle sign.

But I’m

not a writer!

Time investment is minimal

Information is stored, not developed

Content is systematically obtained

Entries are organized according to need

Strength lies in volume, volume, volume

Character(s) (who this happened to)

Setting (where and when this took place)

Conflict (obstacle, barrier, or problem)

Action (what happened)

Outcome(s) (measurable/concrete evidence of change)

Relevance (connect the dots to the big picture, including how the outcome

relates to the way you measure success or determine need)

Contact info and additional resources

Charlie started smoking at age 15 and smoked at work. The new Smokefree Air Act made this difficult for him…

Iowa is one of only three states without a mandatory helmet law for adults. Prevented from creating a local policy that might trump state law, Jane found an unlikely partner at her local motorcycle dealership…

In Iowa, more than 40 percent of eligible adult Iowans have not been screened for colorectal cancer. Sonja Gonzalez was among them. One day, she found blood in her stool…

Despite her nursing background, Janet Goldsmith didn’t recognize that she was having a heart attack. Unfortunately, this is common. A 2009 survey showed women were more likely to call 911 for their husband rather than for themselves…

In FY11, each local tobacco prevention and control partnership was required to collect (bank) stories to support local/state communication efforts

Quota: one story per county per quarter

91/99 Iowa counties are served by CP’s

All CP’s received training and a template

How do we demonstrate

need?

How do we measure success?

“Can I hide identities?” – Strongly discouraged! Using real names and details makes the story authentic and helps your credibility.

“But my organization has privacy requirements.” – Good. IDPH employees are bound by confidentiality policies too. Also, this an issue to address when developing a story, not banking it.

“When do I get consent?” – Not until story is developed. (Once you have something to show.)

County Q1 Q2 Q3 Q4 Total

Adair 1 1 1 3

Adams 1 1 1 3

Allamakee 1 1 1 1 4

Appanoose 1 1 1 1 4

Audubon 1 1 1 1 4

Benton 1 1 1 1 4

Black Hawk 1 1 1 1 4

Boone 1 1 1 1 4

Bremer 1 1 1 1 4

Buchanan 1 1 1 1 4

Buena Vista 1 0 0 1 2

Butler 1 1 1 1 4

Calhoun 0

Carroll 1 1 1 1 4

Cass 1 1 1 1 4

Cedar 1 1

Cerro Gordo 1 1 1 1 4

Cherokee 1 1 1 0 3

Chickasaw 1 1 1 3

Clarke 1 1

Clay 1 1 1 1 4

Clayton 1 1 1 1 4

Clinton 1 1 0 1 3

Crawford 1 1 1 1 4

Dallas 1 1 2 1 5

Davis 1 1 1 1 4

Decatur 1 1 3 5

Delaware 1 1 1 1 4

Des Moines 1 1 1 3

Dickinson 1 1 1 1 4

Dubuque 1 1 2

Emmet 0

Fayette 1 1 1 1 4

Floyd 0

Franklin 0

Fremont 1 1 2

Greene 1 1 1 1 4

Grundy 0

Guthrie 1 1 1 1 4

Hamilton 0 0 0 0 0

Hancock 1 1 1 3

Hardin 0 0 0 0 0

Harrison 1 1 1 1 4

Henry 1 1 1 3

Howard 1 1 1 1 4

Humboldt 0 0 0 0 0

Ida 0

Iowa 0

Jackson 1 1 1 1 4

Jasper 1 1 1 1 4

Jefferson 1 1 1 1 4

Johnson 1 1 1 3

Jones 1 2 2 4 9

Keokuk 1 1 1 3

Kossuth 0

Lee 1 1 1 1 4

Linn 1 1 1 1 4

Louisa 1 1 1 1 4

Lucas 1 1 1 1 4

Lyon 0 1 1 1 3

Madison 1 1 1 1 4

Mahaska 1 1 1 1 4

Marion 1 1 1 1 4

Marshall 1 1 1 1 4

Mills 1 1 1 1 4

Mitchell 0

Monona 1 1 1 1 4

Monroe 1 1 1 1 4

Montgomery 1 1 1 1 4

Muscatine 1 1 1 1 4

O'Brien 0 1 1 1 3

Osceola 0 1 1 1 3

Page 1 1 1 1 4

Palo Alto 0

Plymouth 1 1 1 1 4

Pocahontas 0 0 0 0 0

Polk 1 2 2 1 6

Pottawattamie 1 1

Poweshiek 0

Ringgold 1 2 1 1 5

Sac 1 1 1 1 4

Scott 1 1 1 1 4

Shelby 1 1 1 1 4

Sioux 2 1 1 1 5

Story 1 1 1 1 4

Tama 0

Taylor 1 1 2

Union 1 1 2

Van Buren 1 1 1 0 3

Wapello 1 1 1 1 4

Warren 1 1 1 1 4

Washington 1 1 1 3

Wayne 1 1 1 3

Webster 1 1 1 3

Winnebago 0

Winneshiek 1 1 1 1 4

Woodbury 1 1 1 1 4

Worth 1 1 2

Wright 1 1 1 3

300

There isn’t “one bank”

Counties manage and use their own banks

Stories are submitted to IDPH from individual county banks

IDPH handles requests from certain partners and may develop stories for audiences with an interest in statewide activities

http://www.whotv.com/videobeta/da529afb-665f-4996-8919-b8191954d25f/News/It-s-Your-Money-Quit-Smoking

Volume is key

How can we increase utilization at local level?

How can we foster better reporting (collecting relevant details)?

Next step: one shared online bank with security features