learn the secret to converting cold leads at will with automated emails
TRANSCRIPT
Learn the Secret to Converting Cold Leads at Will with Automated EmailsMarch 24th, 2015
Guest Presenter:
Brett Thoreson
ConversionOptimization
Digital Marketing Minnesota
Background
Introductions
Latest News & Resources
Converting Cold Leads – Brett Thoreson
Discussion & Questions
Agenda
Digital Marketing Minnesota
Introduction
ConversionOptimization
Mobile
Web Analytics
OnlineAdvertising
SEO
DevelopmentSocial Media
Strategy
EcommerceLocal
Digital Marketing Minnesota
Introduction
Breaking It Down…What It’s All About…
Digital Marketing Minnesota
Robert FlournoyStarted with Email Marketing
Built a Boston based Internet Consulting Agency
6 Years Ran Own Internet Business
VP eCommerce –Inc. 5000 & MN Fast 50
Started Group 7 yrs ago to learn and help others learn about internet marketing
Introduction
Digital Marketing Minnesota
Jeff Kemnitz
Ecommerce Professional – Client and Agency Side• Former head of mkt ecomm company – grew $1M to $6M in 4 years• Former agency director - Shopify, Magento, Wordpress & Online Mkt
Outreach Director – Wilderness Inquiry• Marketing guy for adventure travel company
Check out wildernessinquiry.org and book a trip!
Introduction
Digital Marketing Minnesota
Jacob Hagberg
Started with Affiliate Marketing in 2007• $1 Million on Amazon in 2013
SEO Consultant for National Brands• Audits and Implementations• Reputation Management• Penalty Recovery
Speaking in London & Las Vegas in 2015
Introduction
Digital Marketing Minnesota
Jeff Hendrix
Managing Editor at RDR Digital
Longtime Member
Hardcore Online Lead & Traffic Generation
Introduction
Digital Marketing Minnesota
Brett Thoreson
Founder of CartStack.com & 10foldSolutions.com
www.Cartstack.com CartStack is an abandon cart re-marketing service for e-commerce and online reservation systems. Our technology sits behind your existing e-commerce solution and tracks users who have abandoned their shopping carts and automatically sends them optimized email reminders to re-capture lost sales.
www.10foldSolutions.com 10fold Solutions is a full service web shop. We specialize in building affordable websites/web applications for small to midsized businesses and creating web marketing plans to increase their overall web presence and conversion rates.
Master at Conversion Optimization Across Marketing Channels
Introduction
Digital Marketing Minnesota
What are your top 1-2 digital marketing pain points?
(in 20 seconds or less)
Introduction
30 Seconds – Introduce Yourself Name & What You Currently Do?
Why Interested & Experience
Digital Marketing Minnesota
Google Mobile Algorithm UpdateApril 21st roll-out
Will impact more sites than Penguin and Panda
Page-by-page – each judged separately
Utilize Google mobile-friendly link checkerhttps://www.google.com/webmasters/tools/mobile-friendly/
Advice about mobile ranking factorshttp://www.searchenginejournal.com/google-provides-advice-to-site-owners-ahead-of-april-21st-mobile-friendly-algorithm-change/128944/
Latest News & Resources
Source: http://searchengineland.com/how-large-is-googles-mobile-friendly-algorithm-larger-than-panda-or-penguin-217026
Digital Marketing Minnesota
Instagram Introduces Clickable AdsAd unit called “Carousel”
Multiple images in single ad with call-to-action button
Retailer Charlotte RusseInstragram traffic spends 32% more time on siteConversion rate higher than site average
Latest News & Resources
Source: https://www.internetretailer.com/2015/03/05/instagram-introduces-clickable-ads
Digital Marketing Minnesota
Jacob Hagberg – Mobile Testing
Latest News & Resources
Source:
Digital Marketing Minnesota
Jacob Hagberg – Mobile Testing
Latest News & Resources
Source:
Digital Marketing Minnesota
Latest News & Resources
View SourceControl + Shift + MSelect Device
Digital Marketing Minnesota
Latest News & Resources
Jeff Hendrix – Facebook AdvertisingBid Techniques to Maximize Reach
Multi Product Ads
Digital Marketing Minnesota
Guest Speaker – Brett Thoreson
Setting Up Automated Email CampaignsCampaign Planning / ObjectivesDefining WorkflowCopywritingOutsourcing / Work ProductTracking Setup / Conversion OptimizationCase Study Review
Cold Emailin’ like a boss
A step-by-step walkthrough of creating an automated outbound email campaign
Why cold email?
- Numbers don’t lie
- Low time/monetary investment
- Easy to “growth hack”
- Not sexy, people don’t talk about it
- People really don’t talk about it
My Foundation
- VA (outsource much of the work)
- Project management tool (Trello is fantastic)
- Google docs (SOP, organization, tracking)
- Automated email software (I’m not talking about Mailchimp)
Campaign Objectives
- Customer development
- Customer acquisition
- Guest blogging / PR
- Strategic partnerships
- Affiliate marketing
List Sources
- Website technologies
- Databases
- Web scraping
Develop List
- Organize your lists (google doc)
- Start with a raw list
- Refine the list- Automated (data.com API script)- Manual (VA checks)
- Cleanse the list- BriteVerify.com
Email Automation
- Quickmail.io overview
- Import list
- Create campaign sequence
- Automation setup
Tracking
- Email automation software reporting
- Google Analytics campaign & goal tracking
- Retargeting segmentation
- Phone call tracking (dynamic replacement)
Iterative Testing
- Build-Measure-Learn (Growth Hack)- Campaign testing (subject, email body, CTA)- A/B test landing pages
Cost
- VA (40hrs week)
- Software
- Lists
TOTAL
Results
Campaign has been running for past two months….
ThanksNow go and slay your outbound emailing process
Brett Thoresonbrett@10foldsolutions.comwww.10foldsolutions.comwww.CartStack.com
Digital Marketing Minnesota
Guest Speaker – Brett Thoreson
Thanks Brett!
Questions & Answers…