*Everything* Makes Your Website Slower Here's Why, and What You Can Do About It

Key Factors that Slow Down Website Performance

2 | Confidential and proprietary

High resolution images/product

shots

Responsive designs

Heavily personalized websites

Traditional HTML delivery

Dynamic content

Why Website Performance Matters

3 | Confidential and proprietary

• Website performance has real bottom line impacts1 second delay in page load times leads to

7%

11%

16%loss in

conversionsfewer page views

decrease in customer satisfaction

• E-Commerce is growing rapidly

Average growth rate of 15%+ per year

Source: Forrester, Internet Retailer

Why Website Performance Matters

4 | Confidential and proprietary

• Customers expect blazing fast web experiences

86% of online retailers do not deliver fast and responsive shopping experience

• Mobile devices will soon outnumber desktop traffic59% online sales will occur on tablets

• User experience is imperativeCustomers are known to give up entirely or

navigate to a different website

Source: Forrester, Internet Retailer

Why Brands Should Not Ignore Mobile Users

5 | Confidential and proprietary

The percentage of retail traffic, mobile versus desktop, 2011-2014, ending in August 2014

100

80

60

40

20

0201

1201

2201

3201

4Augus

t2014

NON-MOBILE

MOBILE

89% 77

% 68%

56%

49%44

%

32%23

%11%

Source: Branding Brand (September 2014)

Challenges Faced By Brands

6 | Confidential and proprietary

Responsive designs, richer media and dynamic content makes web pages heavier, leading to higher

page load times – leading to impact on bottom-line

Explosion in number of web-enabled devices

Capabilities and format requirements of user’s device is unpredictable, especially with Android and the new Apple phones

Access network has moved from wired to wireless. Introduced substantial latency that causes unpredictable performance

Apps are becoming more personalized and visual slows down

PC performance

Questions Arising from User Contexts

7 | Confidential and proprietary

Adaptive delivery Sending which elements can be avoided?

SequencingWhat to send first? What to load first?

CompressionWhat information can be squeezed out?

ConsolidationWhat assets can be bundled together?

Media Streaming How is media experience modulated?

Customer Expectation vs. Business Delivery

8 | Confidential and proprietary

Customer

Expectation

Business Delivery

• Task-specific service on all devices

• Consistent experience across channels

• Accurate, reliable, transparent, secure service

• Full-featured, self-service websites

• Experiences vary by product line, service function, and channel

• Variable accuracy and reliability

• Channel- and function-specific privacy and preferences

Convenience Gap

Trust Gap

(Source: Forrester)

Customer Expectation vs. Business Delivery

9 | Confidential and proprietary

Customer

Expectation

Business Delivery

• Sub-second response time across networks

• Contextualized, personalized experiences with an understanding of needs

• Variable multi-second response times across devices

• Generic, one-size-fits-all experiences

• Not coordinated across product lines, channels or customer journey

Performance Gap

Personalization Gap

(Source: Forrester)

Why CDNs Are Not Equipped to Handle Today’s Challenges

10 | Confidential and proprietary

Loss of control over content

Mobile requires a 4 tier architecture

No personalization possible with CDN

Delivery not caching centric anymore, more user context dependent

There is no responsiveness to user

context

Security concerns

For more information, watch the webinar that explains the solutions that:

11 | Confidential and proprietary

• Test and monitor current state to benchmark– Optimize for mobile– Prioritize performance– Right-size images– Compress code, consolidate requests

• Improve ongoing performance– Involve designers, engineers, 3rd party acceleration service partners– Fund performance with LoB budget

• Stream image with SmartVision

WATCH WEBINAR