learn how to make google tag manager implementation easier?
TRANSCRIPT
#easylifeGTM
A GACP and GTMCP company
FREE GTM Webinar
by
April 10th, 2013
Learn how to make Google Tag Managerimplementation easier
3/2/2015 1
#easylifeGTM
A GACP and GTMCP company
Introducing our speakers
3/2/2015 2
Carolina Araripe
Inbound Marketing Strategist@Tatvic
http://linkd.in/YazvVn
Shah / Joshi
Implementation Specialists@Tatvic
http://linkd.in/YIFa8P
Rahul Ramchandani
Head, Internet Marketing@Airtel Online
http://linkd.in/10EZDLb
#easylifeGTM
A GACP and GTMCP company
Outline of the webinar
3/2/2015 3
Overview of Tag Management
Demo – GTM implementation
Work Process
Customer Experience & Learning
#easylifeGTM
A GACP and GTMCP company
Outline of the webinar
3/2/2015 4
Overview of Tag Management
Demo – GTM implementation
Work Process
Customer Experience & Learning
#easylifeGTM
A GACP and GTMCP company
What GTM is “NOT”
3/2/2015 5
• A premium version of Google Analytics
• A platform that gives you your website performance reports and ROI
XX
#easylifeGTM
A GACP and GTMCP company
Then, what is it?
3/2/2015 6
Free and easy tool to implementJavaScript tags, which help you track datafrom your website.
#easylifeGTM
A GACP and GTMCP company
“Tag” You’re It
3/2/2015 7
Small snippets of Javascript Code
Web Analytics
Ad Networks
Retargeting
Audience Research
#easylifeGTM
A GACP and GTMCP company
The pain of tagging
3/2/2015 8
Tags, like Taxes, once created never die
Getting Tags on the page requires releases
Every tag makes the page slower
Passing Requirements from Measurement to IT creates breakages
#easylifeGTM
A GACP and GTMCP company
Stack it up
3/2/2015 9
Webpage(s)
jscript1jscript2jscript3
Container + Interface +
Control
Tag Manager Implementation
Tag Management
Webpage(s)
jscript1
jscript1jscript2jscript3
Normal Implementation
jscript2jscript3
#easylifeGTM
A GACP and GTMCP company
GTM elements
3/2/2015 10
Basic elements of the tool
ContainerConcentrates all your tags in the same place
RulesIdentify wherever each tag has to be fired.Kinds of rules you can create:
MacrosTell the rules where to find the information.Every time you create a rule, it uses a macro.
TagsSnippet of codes which needs to be fired on yourwebsite
#easylifeGTM
A GACP and GTMCP company
Outline of the webinar
3/2/2015 11
Overview of Tag Management
Demo – GTM implementation
Work Process
Customer Experience & Learning
#easylifeGTM
A GACP and GTMCP company
Drum it up!!!
3/2/2015 12
• Google Analytics implementation
#easylifeGTM
A GACP and GTMCP company
Outline of the webinar
3/2/2015 13
Overview of Tag Management
Demo – GTM implementation
Work Process
Customer Experience & Learning
#easylifeGTM
A GACP and GTMCP company
GTM Work Process – Why?
3/2/2015 14
Usual work approach
? ?Business Analyst Developer
@ @ @ @ @ @ @
• Lack of standardizeprocess/documentation to have effectivecommunicationbetween developer &business analyst
Problem
•Don’t have all information at one place
•Don’t understand which data to be taken for reporting
Consequences
#easylifeGTM
A GACP and GTMCP company
GTM Work Process – How?
3/2/2015 15
Simplified Communication Process
Phase 1Requirement
Gathering
Phase 2Suggestions and
Clarifications
Phase 3Customization Testing + Live
http://tatvic.form2go.com/73856.html
Requirement Gathering Online Form
#easylifeGTM
A GACP and GTMCP company
GTM Work Process – After
3/2/2015 16
• Tracking request congregated – single window system
• Faster turn around time for data collection
• Faster reporting of new features without waiting for release
• Saving of time to collect business requirement
Business Analyst Developer
@ @ @
Benefits
#easylifeGTM
A GACP and GTMCP company
Outline of the webinar
3/2/2015 17
Overview of Tag Management
Demo – GTM implementation
Work Process
Customer Experience & Learning
#easylifeGTM
A GACP and GTMCP companyFull Webinar Video
3/2/2015 18
Watch full Webinar Video of how to make Google Tag Manager implementation easier - http://bit.ly/1FNjUkX
#easylifeGTM
A GACP and GTMCP companyMore Resources
3/2/2015 19
• Q&A from our GTM Webinar Learn how to make Google Tag Manager implementation easier – http://bit.ly/1Bx55ns
• Infographic: Acquaintance to Google Tag Manager -http://bit.ly/1E95MFA
• How to implement Google Tag Manager for Android -http://bit.ly/1BPu2fD