Executive WorkshopIntroductory Presentation

STRATEGY& LEADERSHIP

Online

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04/07/2023 2

Contents

Executive Summary

The New Online Landscape/Questions

Good/Bad News – Business Challenges

Why Not Delegate This To IT/Marketing?

Value Proposition – Why LATW?

Online Case Studies

Final Thoughts7

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04/07/2023Copyright © 2013 Learn About The Web3

“Refusing to communicate with your clients via social media will soon be as harmful to companies as ignoring phone calls or emails is today.”

Today’s e-Business Landscape

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Executive Summary

Learn About The Web Inc. offers a 3-day Executive Workshop for business leaders.

This Executive Workshop is designed to help executives:

Identify gaps in their current online marketing and sales strategyAdapt traditional business strategies to reflect the realities of new online marketsUnderstand and create a new set of online performance metrics

Continuously Monitor online business performance going forward

This presentation will attempt to do the following:

Describe the current state of social networking and online commerce Talk about the challenges executives face and how to overcome them Discuss the value proposition our LATW Executive Workshop offers Provide some real life case studies of companies that are successful online

04/07/2023Copyright © 2014 Learn About The Web4

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04/07/2023Copyright © 2014 Learn About The Web5

The New e-Business Landscape

90%Purchase

decisions begin online

$30B

Social commerce sales in the next

5 years

58%Businesses save big on marketing

costs

90%Consumers trust

their peers

Social Media is now a force to be reckoned with

ECONOMIC IMPACT = $900B ~ $1.3T*Source: McKinsey &

Company

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Questions to PonderAsk yourself… How do you define success in the online marketplace? Are you and your organization leveraging the power of the

Internet? Do you understand enough about how to define success online? Does your executive team have the tools required to drive online

success?

Are you achieving results like these?Used Twitter to create “Dell Outlet” and booked $3 million in revenue in one year from Twitter postings.

Created an Apple iPhone application that generated one million dollars in sales in the first three months.

Copyright © 2014 Learn About The Web 04/07/20236

By one estimate, Wal-Mart's Facebook page is worth over $586 million dollars. Their 8 million Facebook fans are 28% more likely to continue using the brand and 41% more likely to recommend it to a friend.

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04/07/2023Copyright © 2014 Learn About The Web7

The Good News

* According to the 2012 Forrester Research report

0~15%Site traffic increase by having the right SEO

+20~50%

Conversion rates

( Visitors toLeads )

-10~20

%Service Calls

70~500%

Return on Investment

Now more than ever before, It makes business sense to invest in social media

Here are some pertinent statistics…

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04/07/2023Copyright © 2014 Learn About The Web8

The Bad News

The problem is years of traditional business experience simply aren’t enough to keep your business competitive online. Selling effectively online requires a whole new set of tools and strategies…

Interesting Fact - In a recent Forrester business survey, 28% of research participants had no idea whether or not their web presence had achieved any level of brand loyalty.

Too many executives lack the knowledge and tools required to…

• Understand online customers / competitors• Analyze pertinent metrics • Assemble the right sales and marketing teams• Ask leadership teams pertinent questions

regarding online strategy• Put together a comprehensive and exhaustive

strategy for online business success

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04/07/2023Copyright © 2014 Learn About The Web9

More Bad NewsThe Language of Business is Changing

THE MILLION DOLLAR QUESTION

How can Executives effectively delegate without understanding this new

online landscape?

The ever changing technology lexicon creates barriers to communication.

Executives must overcome these barriers to evaluate:

• Strategies• Implementation

s• Results• Metrics

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04/07/2023Copyright © 2014 Learn About The Web10

The Natural Urge – Just Delegate this to I.T. or Marketing

THE MILLION DOLLAR QUESTION

Are you prepared to lead?

Not this time. The dynamic nature of these new tools requires a comprehensive and integrated response across all key departments.

Senior management in Sales, Finance, Marketing, Business Development, I.T. and Operations all have a part to play and they’re looking to you for leadership…

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04/07/2023Copyright © 2014 Learn About The Web11

Business leaders must refresh their existing (traditional) skillsets in order to achieve greater online efficiencies and profitability.

Solution

Our integrated approach allows executives to:

Re-define business objectives in terms of online business metrics Develop a new set of tools and strategies to maximize online profits Think more strategically about online visitors, customers and competition Explore key online opportunities in terms of current strategy Review industry best practices and case studies

Make Money

Save Money

Defer Cost

Mitigate Risk

GOALS

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3-DayExecutiveWorkshop

Strategic VisionGain deeper insight into the online economy and assess the

impact of integrating online and traditional marketing strategies

Framework for AnalysisWe’ll provide you with an analytical framework to help you

stay on top of the ever-changing online marketplace

Risk MitigationWe’ll take a cursory look at some of the legal, security and ethical

issues that may be impacting your online marketing efforts

Enhanced Strategic ThinkingYou’ll leave the workshop with techniques to help you

with creative problem solving in an online context

A Roadmap for Online SuccessWe’ll help you with the outlines of a roadmap for meeting strategic online goals and achieving ROI

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04/07/2023Copyright © 2014 Learn About The Web13

3 Days

e-Business General Education for e-Business

Split-curriculum

ExecutionEvaluation

Monetization

Marketing

EconomicsPsychologyWriting for the Web

Law & Ethics

Strategy

Interwoven into each session

LATW Workshop Highlights

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Foundation Evaluation Execution Marketing Monetization

• Online business models & strategies

• Globalization, Disintermediation, and Information Asymmetry

• Pricing strategies

• Competitive analysis

• SEO concepts• Brainstorming

tools overview• Case Studies

and Discussions

• Functional & technical requirements

• Design considerations

• Hosting options• Staffing models• Outsourcing &

Project Management

• Case Studies and Discussions

• Push vs. Pull dynamics

• E-Marketing overview

• Social media• Community

building strategies

• E-Branding• Metrics, reporting

tools• Email harvesting• Surveys,

competitions, and giveaways

• Case Studies and Discussions

• Monetization strategies

• Affiliate strategies• CPC/CPM/CPA• Distribution for e-business• Payment &

receivables options

• Monetizing a community

• Reporting and analytics

• Case Studies and Discussions

• Introduction to the LATW program

• Technology convergence

• Infrastructure overview

• Online business primer including concepts & lexicon

• E-Business Tools overview

• Case Studies and Discussions

LATW Workshop Highlights

PLUS: Core academic concepts interwoven into each session:

Writing Psychology Economics Strategy Law & Ethics

• Writing for the web

• Blogging syntax• SEO awareness• Tone and

consistency

• Consumer interpretation and interaction online

• Influencing online consumer behavior

• Micro-transactions and micro economy

• International commerce

• Managing a global workforce

• Generic strategy• Differentiation• Metrics/KPIs• Monetization• Security

• Protecting your site

• Protecting your consumers

• Ethical implications

• Site governance and compliance

04/07/2023Copyright © 2014 Learn About The Web14

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04/07/2023Copyright © 2014 Learn About The Web15

Why Learn About The Web?

Learn About The Web’s executive workshop is a unique and highly differentiated educational experience

Diff

ere

nti

ato

rs

• Taught in tandem by e-business professionals and educators

• Bridges traditional business and technology education

• Teaches an integrated web presence strategy– The integration of a website

and a web marketing strategy

• Workshops are offered at your business location, a Learn About the Web facility, or at a partnering University campus

• One of kind, personalized, educational experience

• Proven and predictable results

• Scalable methodology Works for any size

business Can be applied to any

consumer market• Lifetime membership to

the LATW online educational portal

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04/07/2023Copyright © 2014 Learn About The Web16

Value Proposition – What Are You Getting?It’s really simple.

You give us 3 days and we’ll bring you up to speed on: The New Online Landscape: We’ll talk about names, tools and

tactical options.. Customer Expectations: You need to know what the new normal is for

websites.. Competitive Analysis: Find out where your site is relative to others in

your industry.. Being PROFITABLE Online: We’ll get you up to speed on e-commerce

best practices..

Here’s what you’ll take away from the workshop…

KPIs, tools to measure

performance

New strategies, toolsand methodologies

Lexicon, toolsand techniques

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04/07/2023Copyright © 2014 Learn About The Web17

Online Case StudiesThe difference between success and failure

Let’s take a look at some companies who have taken advantage of the strategic advantage the web provides...

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04/07/2023Copyright © 2014 Learn About The Web18

Online Case Studies

BURBERRY leveraged social microsites to secure

1,000,000 fans and a 10% increase in same-store

sales.

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04/07/2023Copyright © 2014 Learn About The Web19

Online Case Studies

Specialty RetailersJIMMY CHOO took advantage of geo-location tools to

feature upscale stores where their sneakers were

available. Sales saw a +33% increase.

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04/07/2023Copyright © 2014 Learn About The Web20

Online Case Studies

IKEA used Facebook’s tagging pictures option to

promote its showroom products and saw a +15%

increase in sales.

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04/07/2023Copyright © 2014 Learn About The Web21

Online Case Studies

QUICKEN launched a social community and blogger outreach and

subsequently received 425,000 visits and 70,000 accounts. All this

without spending a dollar on traditional advertising.

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04/07/2023Copyright © 2014 Learn About The Web22

Online Case Studies

IBM leveraged crowd-sourcing to identify 10 best

incubator businesses to fund for $100M and generated

$100B in revenue with a 44.1% gross profit margin

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04/07/2023Copyright © 2014 Learn About The Web23

Online Case Studies

COFFEE GROUNDZ Used Twitter as a direct ordering

channel for customers to gain a reported 20%-30%

increase in company sales and market share

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04/07/2023Copyright © 2014 Learn About The Web24

Online Case Studies

DOMINO’S credited Foursquare with a 29%

pre-tax profit through promotions that encourage

people to check in to the stores .

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04/07/2023Copyright © 2014 Learn About The Web25

Online Case Studies

GREEN BAY PACKERS FOUNDATION built an online charitable

fund-raising campaign in 2009 which generated $248M in

sales.

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ebFinal Thoughts

How can your business strategy fully leverage the power of the internet?

Can you identify ineffective online marketing strategies and correct them?

Is your Executive Team equipped to manage online business success?

Learn About The Web Executive Workshops.

Does your understanding of the online marketplace allow you to effectively analyze your competition?

Give us a call at 1 888 718 0777

1. Forrester: Lessons Learned From 1,500 Website User Experience Reviews (partial access)

2. ComputerWeekly Video: Gartner urges business to integrate social media and CRM

3. Gartner Predicts That Refusing to Communicate by Social Media Will Be as Harmful to Companies as Ignoring Phone Calls or Emails Is Today

4. Gartner Says Worldwide Social Media Revenue Forecast to Reach $16.9 Billion in 2012

5. 80 Percent of Social Business Efforts Will Not Achieve Intended Benefits Through 2015

6. Harvard Business Review: Rethinking the 4P’s (partial access)

7. iMedia Connection: 5 reasons your website is losing money

8. Business Insider: 4 Companies Who are Losing Millions in Mobile Advertising

9. Pure Driven: 7 Warning Signs your Website is Losing You Money

Supporting Materials