learn about fuld\'s capabilities

$: Learn About Fuld\'s Capabilities$
Fuld & Company Limited.

20 Conduit Street

London W1S 2XW

+44 20 7659 6999

Fuld & Company Limited

Capabilities Presentation

© 2009 2Company overview

Our Credentials: Industry pioneers, CI leaders today

Fuld & Company is a global consulting firm that pioneered the field of competitive intelligence. Fuld & Company is headquartered in Cambridge, Massachusetts, with European headquarters in London, Asian offices in China, and affiliates in Latin America.


Intelligence serves both tactical and strategic intent

Achieving, maintaining, and

extending best practice

Creating a unique and

sustainable competitive advantage

Operational

Effectiveness

(Tactics)

Strategic

Positioning

Running the same race better Running a different race

Both are essential to superior performance

Fuld understands that each requires its own approach and

can support both needs


CI Plays a Role in Every Functional Area

Sales

win-loss

field guides

pricing

Marketing/Planning

market analysis

forecasting/trending

comp. position/product analysis

Legal/Finance

litigation support

union avoidance

financial forensics

contract terms/conditions

IP/patent analysis

Customer Service

mystery shopping

retail practices

aftersales service

Advertising/Branding/PR

marketing ROI

customer acquisition

trade show benchmarking

merchandising benchmarking

HR

HR benchmarking

talent acquisition

Business Development

M&A support

R&D

competitor pipelines

innovation benchmarking

technology scouting

alternative technologies

Operations

supply chain benchmarking

distribution

manufacturing cost studies

quality control benchmarking

IT

IT benchmarking

Strategy development

war gaming

scenario planning


Research & Analysis

CI Process Consulting

Strategic Gaming

Training and Education

Fuld’s Full-service Offering


Our Credentials: Multilingual primary intelligence gathering expertise

We can gather information in all of Europe’s major languages :

– English

– French

– German

– Italian

– Spanish

– Polish

– Russian


Intelligence is a necessary part of business life…

…but ethical standards are critical.

Fuld & Company has a rigorous

set of ethical guidelines and

training programs for all its

analysts

“Fuld is in fact known in the CI

world to be a highly ethical, as

well as effective, firm.”—

Christian Science Monitor.


Methodology: Looking Outside the Organization

(1) PESTEL

Political, economic, social,

technological, environmental, legal

factors and trends

(2) Industry dynamics

Markets, customers, alternative

production technologies, partnerships,

etc.

(3) Competitors

Capabilities, strategies, tactics,

motivations, assumptions, etc.

Industry dynamics

e.g. Porter‘s 5 Forces

framework

Competitive or business intelligence broadly considers the business

environment external to the organization.


Typical Fuld Research Outputs

Ad – Hoc Project

Competitor Landscape

Competitor Monitoring

Early Warning Monitoring

Bench Marking

One off research and analysis

effort to support a decision point

View of the competitive

landscape at a point in the future

Sustained effort to build up

knowledge base as it is happening

and improve reliability of answers

to fixed questions over time

Sustained effort to identify

opportunities and threats before

they arise

Either one off or sustained effort

to assess your performance

against key standards versus

other organisations


Training: From the fundamentals to the advanced

Fundamentals:– Collection

– Cost analysis

– Intelligence gathering at trade shows and scientific congresses

– Research planning

– Elicitation

Advanced– War gaming

– Scenario analysis

– Early warning

Certification through public seminars

– Academy of Competitive Intelligence

– Basic, Intermediary and Advanced levels

Source: The Fuld Gilad Herring Academy of

Competitive Intelligence – Competency Map


CI Consulting

ExecutiveOrientation Needs Assessment

Evaluate ExistingCapabilities

Design IntelligenceSystem Processes

Implement

Define KeyIntelligence Topics (KITs)

Conduct Executive CI Orientation

Audit Intelligence capabilities

Analyze gaps

Design process to bridge gaps

Plan implementation

Train

Transfer knowledge and skills

Step 1 Step 2 Step 3 Step 4

Providing or auditing in house CI capabilities


Strategic gaming alternatives

Issues are

clearer & more

immediate

Many ―alternative

futures‖ possible

Many

competitors

and/or many

changes

Known

competitors

& clear

change

Scenario

Analysis –

“what the

game will

be”

Strategy

Workshop –

“where to

play”War Game

– “how to

play”

Future competitive

environment is

clear

Less CertaintyMore Certainty


Google and Microsoft pursue AOL, 2005 The Battle for Clicks, MIT-Harvard

Fuld-run public gaming sessions with top business schools have predicted likely marketplace events and action

Business Schools collaborating with

Fuld & Company for Strategic Gaming

News Corp revives with a combination of content and Net platform, 2006 The Battle for Digital Entertainment Supremacy, London Business School

Apple to introduce iTV, 2006 The Battle for Digital Entertainment Supremacy, MIT-Harvard

Second Life will stumble, 2007 The Battle for the Virtual Community, London Business School

ACCURATE PREDICTIONS


SharePoint Tool – a new pilot project


Why collaborate with Fuld & Company for competitive intelligence

• Vertical expertise

• We use seasoned industry veterans at both the analyst and project management level.

• We utilise cross-functional expertise whenever it would benefit our clients.

• Commitment to ethics

• Simply put, we would never do anything that would harm or embarrass our clients.

• CI industry leadership

• We were pioneers in the field, and we continue to train and lead the industry today.

• Our expertise in data-gathering methodologies is unsurpassed.

• Objective advice and decision support

• Our recommendations reflect vertical and CI expertise and a fresh perspective.

• Our interpretation helps challenge conventional wisdom.

• One-stop shopping

• Design and implementation of world-class intelligence systems and processes; standardized

and customised training; strategic gaming; secondary and primary research and analysis.

• Global coverage – Fuld has offices in EU, USA and China


Fuld Contacts

Anthony Nagle

Managing Director

[email protected]

+44 20 7659 6999

Leonard Fuld

President

[email protected]

+1 617 492 5900

mailto:[email protected]



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