leap2015 evgenia-logunova
TRANSCRIPT
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GROWING STRONG
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GROWING GLOBAL
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Evgenia Logunova Marketing Manager The Linx Group (Linxtelecom & Linxdatacenter)
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INTRODUCTION
- Hi! I am… / My name is… - I represent (Co. / Uni name) - My great idea is about…
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IDEAS WORTH FOLLOWING
Insanely popular chat app for work Latest valuation: $2.8b (March 2015) Total equity funding: $315m Competitors: Chatter, Google, HipChat, Jive, Microsoft, Salesforce Location: San Francisco, Calif. Founded in 2009
Everyone’s private driver Latest Valuation: $41.2b (Dec 2014) Total equity funding: $2.8b Competitors: Lyft, Sidecar, Hailo, Didi Dache, Kuaidi Dache, Ola Cabs Location: San Francisco, Calif. Founded in 2009
Welcome home! (A trusted community marketplace for people to list, discover, and book unique accommodations around the world) Latest valuation: $10.0b (April 2014) Total equity funding: $800m Competitors: HomeAway, Orbitz, Diamond Resorts, Wimdu Location: San Francisco, Calif. Founded in 2008
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IDEAS WORTH FOLLOWING
Music for everyone Latest valuation: $8.4b (April 2015) Total equity funding: $921m Location: Stockholm, Sweden Founded in 2006 Competitors: Apple, Google, Pandora
Trusted ridesharing. Connecting people who need to travel with drivers who have empty seats Latest Valuation: ~$1b Total equity funding: ~$110m Competitors: Lyft, Uber, CiteeCar, ZIpCar, RelayRides Location: Paris, France Founded in 2006
A free service to send big or small files from A to B Latest valuation: $100 - $200 million (February 2015) Total equity funding: $25 Million (received in February 2015) Location: Amsterdam, The Netherlands Founded in 2006 Competitors: Dropbox, Box, Hightail (formerly YouSendIt)
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Paul Sciarra | Ben Silbermann | Evan Sharp
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Pinterest is a place to discover ideas for all your projects and interests, hand-picked by people like you Latest valuation: $11.0b (March 2015) Total equity funding: $1.3b Competitors: Facebook, Instagram, Twitter Location: San Francisco, Calif. Founded in 2009
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Ben Silbermann
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The Linx Group: Key Facts
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The Linx Group International Reach
WATCH THE VIDEO
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We are the preferred business partner for managing data in tomorrow's world
The Linx Group’s Vision
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The Linx Group Solutions Portfolio
Datacenter Telecommunications Cloud
IPL IP Ethernet
VPoP
Lambda
Lease Line
MPLS-VPN Etherlinx CG
Etherlinx 2.0
Security
DIA
Core Added Value IaaS
Virtual Datacenter
Back-up-as-a-Service
Virtualization
Colocation
Disaster Recovery
Dedicated Server
Data Back-up
Connectivity
Managed Hosting
Managed Services
Technical Assistance
IPT
High availability
Scalability
Dark Fiber
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THE BILLION DOLLAR STARTUP CLUB (Venture-backed private companies valued at $1 billion or more)
http://graphics.wsj.com/billion-dollar-club/
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SPEAKING OF MARKETING MAGIC…
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KEY PILLARS
Customer Intelligence
• Gender Characteristics • Culture/Economy Background • Customer Need • Decision Making & Purchasing Specifics • “Honey spots”
Market Intelligence
• Market Economy/Regulations • Market/Industry Trends • SWOT • Best Case Practices
Business Intelligence
• Portfolio of solutions • Management/Operations
principles • Channels & Time to market • Customer Service • Financial management
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MARKETING & SALES CYCLE
AWARENESS
INTEREST
UNDERSTANDING
ENGAGEMENT
TRIAL
PURCHASE
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MARKETING TACTICS
BRAND POSITIONING
MESSAGING
SOCIAL MEDIA
PR
SERVICES
REFERENCES
RESULTS ORIENTED, MEASURED EXECUTION!
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YOUR IDEA WORTH SHARING
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• WHAT MAKES YOUR IDEA NECESSARY IN TODAY’S WORLD? WHAT ARE THE EXISTING CUSTOMER CHALLENGES THAT YOUR SOLUTION/IDEA SOLVES?
• WHAT DO YOU PROMISE TO CUSTOMERS? WHAT MAKES YOU VALUABLE TO YOUR CUSTOMERS?
• WHAT ARE YOUR KEY CHARACTERISTICS? (VALUES, PRINCIPLES, BELIEFS)
• WHAT MAKES YOUR STAND OUT AMONG YOUR COMPETITORS?
• WHAT DOES IT FEEL LIKE TO ENGAGE WITH YOUR IDEA/COMPANY? • HOW WOULD YOU PRESENT YOURSELF/YOUR STARTUP TO THE WORLD?
(DRAFT A SHORT PITCH)
QUESTIONS 4 YOU
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Founded in August of 2008 and based in San Francisco, California, Airbnb is a trusted community marketplace for people to list, discover, and book unique accommodations around the world — online or from a mobile phone or tablet. Whether an apartment for a night, a castle for a week, or a villa for a month, Airbnb connects people to unique travel experiences, at any price point, in more than 34,000 cities and 190 countries. And with world-class customer service and a growing community of users, Airbnb is the easiest way for people to monetize their extra space and showcase it to an audience of millions.
Uber is evolving the way the world moves. By seamlessly connecting riders to drivers through our apps, we make cities more accessible, opening up more possibilities for riders and more business for drivers. From our founding in 2009 to our launches in hundreds of cities today, Uber's rapidly expanding global presence continues to bring people and their cities closer.
EXAMPLES
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The Linx Group (Linxtelecom and Linxdatacenter) is an international Telecommunications-, Data Center- and Cloud solutions provider with headquarters in Amsterdam, the Netherlands, and international reach across the globe. Due to interconnected data centers, strategically located in Tallinn, Moscow, Saint Petersburg and Warsaw, and an extensive Eastern and Central European connectivity network, we provide our customer with an easy yet secure solution to stream and store their data across the borders.
EXAMPLES
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HOMEWORK
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• STAY FOCUSED!
• CONTINUOUSLY MEASURE THE RESULTS.
• CREATE A NETWORK OF FOLLOWERS AND CONVERT THEM INTO BRAND ADVOCATES (BOTH EXTERNAL AND INTERNAL).
• GENERATE SMART, CLEAR AND ENGAGING CONTENT. SHARE OFTEN!
• STAY PROUD AND MOTIVATED!
TO DOs
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Q&A