leann scherrer communication portfolio
TRANSCRIPT
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Leann!Scherrer!Communication!Consulting/Training!Portfolio!
Gonzaga!University!COML511!
Dr.!Robert!Leonard!July!8,!2015!
! !
Elevator!Pitch:!!In!order!to!train!and!consult,!I!feel!that!you!have!to!truly!have!a!passion!for!what!you!
do.!I!have!found!that!passion!in!engaging!employees!and!building!culture!in!
organizations.!It!started!with!my!first!job!in!retail,!where!I!quickly!progressed!to!a!
management!position!and!then!a!position!in!Human!Resources,!because!of!my!desire!
to!increase!employee!engagement!and!build!a!stronger!team.!I!then!moved!into!
Marketing,!but!with!an!employee!engagement!company!who!specialized!in!
healthcare.!This!move!fit!in!perfectly!for!my!job!growth!and!I!gained!a!tremendous!
amount!of!experience!in!both!employee!engagement!as!well!as!building!a!culture!of!
trust!within!an!organization.!After!eight!years!with!this!company,!I!moved!into!an!
internal!and!external!communications!job!in!the!manufacturing!industry,!where!my!
focus!was!on!content!and!driving!engagement!from!both!customers!and!employees.!
With!over!ten!years!of!experience!on!the!subject,!spanning!several!different!
industries,!I!have!decided!to!make!the!leap!into!training!and!consulting.!This!will!
allow!me!to!focus!on!building!employee!engagement!and!culture!in!organizations.!
Being!able!to!help!organizations!better!themselves!and!provide!better!customer!
service!is!gratifying,!rewarding,!and!what!I!feel!I!am!meant!to!do!with!my!career.!!
! !
How!to!Measure!Success:!!Success!can!be!measured!in!various!ways!both!during!and!after!my!training.!One!of!
the!most!obvious!measurements!is!whether!employee!engagement!has!risen!or!not.!
This!measurement!can!be!made!by!asking!employees!to!do!an!annual!survey!that!
measures!their!engagement.!Another!measure!that!can!be!done!during!my!training!is!
measuring!how!effective!the!employees!felt!the!presentation!was.!Ideally!as!I!
continue!presenting,!scores!will!increase.!This!will!mean!I!am!getting!through!to!the!
trainees!and!that!they!are!taking!what!I!am!saying!into!consideration.!A!third!
measure!to!consider!is!whether!or!not!turnover!has!increased!or!decreased!in!the!
company.!Ideally!turnover!will!decrease!as!employee!engagement!increases.!They!
are!directly!related!to!one!another!and!measuring!this!would!be!able!to!show!
whether!or!not!my!training!is!successful.!Finally,!employee!engagement!is!also!tied!to!
customer!service!scores!as!well!as!profits!for!an!organization.!If!these!two!indicators!
are!increasing,!this!would!indicate!that!the!employee!engagement/culture!training!is!
effective.!!
!
[This&is&a&training&example&of&the&ini3al&presenta3on&that&will&be&given&to&managers.&This&presenta3on&is&cri3cal&to&the&success&of&my&program&because&without&management&buy;in,&the&employees&will¬&see&the&value&of&taking&employee&engagement&surveys&and&building&an&organiza3ons&culture.&It&starts&from&the&top.]&&Good&Morning/AFernoon.&My&name&is&Leann&Scherrer&and&I’m&here&today&to&discuss&the&importance&of&employee&engagement.&Employee&engagement&is&3ed&to&many&cri3cal&business&outcomes&and&can&literally&make&or&break&companies.&This&presenta3on&will&give&you&more&informa3on&on&why&it’s&so&important,&and&will&discuss&next&steps&in&the&process&of&building&employee&engagement.&&
1&
Before&I&begin,&here&is&what&you&can&expect&from&today’s&training&session.&You’ll&receive&a&beNer&understanding&of&what&employee&engagement&is&and&why&it’s&important.&I’ll&give&you&concrete&ways&that&you&can&increase&engagement,&as&well&as&processes&to&know&if&these&ways&are&actually&working.&Then,&I’ll&give&you&a&brief&outline&of&what&you&can&expect&over&the&course&of&my&training&program.&&
2&
Before&we&go&into&the&defini3on,&I’d&like&to&point&out&that&employee&engagement&and&employee&sa3sfac3on&are&two&different&things.&Many&3mes&these&words&are&used&interchangeably&when&in&reality&they&are¬&the&same.&At&the&simplest&level,&sa3sfac3on&is&a&lower&than&engagement.&So,&you&could&be&sa3sfied&with&a&Coke,&for&example,&but&that&doesn’t&mean&you&loved&it&enough&to&con3nue&to&drink&them&all&the&3me.&One&last&thought&on&engagement&before&we&talk&about&the&defini3on:&there&are&many,&many&different&defini3ons,&and¬&one&is&decided&upon&as&the&correct&one.&In&general,&they&all&speak&of&the&employees&connec3on&with&the&organiza3on,&but&the&defini3ons&all&use&different&ways&to&describe&that&connec3on.&For&this&program,&I&pulled&a&defini3on&from&Forbes&“Employee&engagement&is&the&emo3onal&commitment&the&employee&has&to&the&organiza3on&and&its&goals”&(2002).&Engagement&is&more&than&just&employee&happiness.&When&an&employee&is&truly&engaged¬&only&do&they&perform&beNer&but&their&department&performs&beNer,&the&organiza3on&performs&beNer,&and&the&customers&are&more&sa3sfied.&This&segways&in&nicely&to&the&next&item,&on&why&engagement&is&important.&&
3&
There&are&many&posi3ve&outcomes&when&an&employee&puts&forth&extra&effort&for&and&is&emo3onally&connected&to&an&organiza3on.&When&an&organiza3on&has&engaged&employees&they&can&expect&to&see&a&substan3al&percentage&increase&in&profitability&–&anywhere&from&15;22%.&There&is&also&a&decrease&in&employee&turnover.&An&engaged&employee&will¬&leave&if&they&receive&an&offer&for&10%&higher&than&what&they¤tly&make.&Because&of&this&decrease&in&turnover,&there&will&also&be&less&training&costs.&When&an&employee&leaves,&it&costs&at&least&double&to&hire&and&train&someone&to&fill&their&posi3on.&Another&posi3ve&outcome&from&engaged&employees&are&the&innova3ve&ideas&that&become&available.&Many&3mes&in&an&organiza3on,&employees&will¬&feel&that&their&voice&is&head,&and&they&will&be&disengaged.&By&building&trust&and&increasing&engagement,&more&employees&will&come&forward&with&ideas&and&solu3ons&to&problems.&They&will&also&no3ce&that&their&employees&are&working&harder&and&more&efficiently.&Engaged&employees&are&21%&more&effec3ve&than&employees&that&show&low&levels&of&engagement&(C;Suite&Analy3cs,&2014).&Finally,&customer&sa3sfac3on&can&be&up&to&10%&beNer&when&employees&are&engaged&and&have&an&emo3onal&connec3on&with&the&company&(C;Suite&Analy3cs,&2014).&&&
4&
Since&I’ve&thrown&a&ton&of&content&at&you&over&the&last&few&slides,&here’s&a&liNle&break!&It’s&funny,&but&also&sends&a&real&message.&You&can’t&build&engagement&by&just&asking&for&opinions,&or&saying&that&an&employees&voice&maNers&–&it&takes&hard&work&and&dedica3on&to&create&an&engaged&workforce.&Let’s&talk&about&how&to&build&engagement&in&your&organiza3on.&
5&
Really,&it&does&all&start&with&you.&As&a&manager,&you&have&to&be&invested&in&the&engagement&of&your&employees&in&order&for&any&ini3a3ve&to&work.&The&leaders&in&your&company&set&the&tone&for&the&en3re&organiza3on.&This&means&that&the&right&managers&need&to&be&hired&for&the&right&reasons.&It&also&means&that&leaders&at&all&levels&of&the&organiza3on&need&to&work&hard&and&communicate&the&same&message&about&engagement,&and&how&important&it&is&to&the&success&of&the&organiza3on.&You&can&begin&to&build&engagement&by&par3cipa3ng&in&annual&employee&engagement&surveys.&At&first,&this&will&be&a&good&baseline&to&see&where&you&stand,&and&even&where&you&stand&compared&to&others&in&your&industry.&Surveys&will&also&give&you&informa3on&on&where&the&organiza3on,&managers,&or&employees&can&improve.&Some3mes&an&organiza3on&may&have&many&issues&on&employee;to;employee&ques3ons&but&liNle&at&the&organiza3onal&level.&Each&organiza3on&is&different,&and&you&have&to&see&the&results&before&you&know&what&to&do&next.&Once&you&get&the&results,&make&sure&you&follow&up&with&ac3on&items.&Include&tangible&steps&on&how&you&are&working&to&fix&certain&issues.&If&there&is&an&issue&that&cannot&be&fixed,&explain&why&and&make&sure&it’s&communicated&throughout&the&en3re&organiza3on.&Communicate&when&steps&have&been&completed,&and&validate&employees&so&they&know&that&their&opinion&counts.&Once&you’ve&completed&a&survey,&it&makes&it&easier&to&define&engagement&goals.&&
6&
Simply&look&back&at&why&engagement&is&important,&and&you&can&see&how&you’ll&know&if&it’s&been&effec3ve.&Employee&engagement&trickles&into&every&business&outcome&for&an&organiza3on.&Teams&will&work&beNer&together,&they&will&do&more&with&less,&they&won’t&leave&you,&you’re&sales&will&grow,&and&much,&much&more.&The&posi3ves&to&employee&engagement&are&endless!&Before&I&go&over&the&next&steps,&are&there&any&ques3ons&about&employee&engagement?&
7&
First,&I’ll&be&asking&you&all&to&take&a&survey&on&how&effec3ve&today’s&training&was.&Please&be&honest,&and&I’ll&incorporate&the&feedback&into&future&training&sessions&to&make&sure&everyone&is&receiving&the&best&training&possible.&Next,&you’ll&want&to&assign&an&employee&ambassador&for&the&survey.&This&is&someone&who&works&hard&and&goes&above&and&beyond&for&the&company.&I&know&that&some&of&you&just&had&someone&pop&into&your&head!&Please&let&HR&know&their&name,&and&they&can&be&considered&when&deciding&who&this&person&is.&The&Employee&Ambassador&is&cri3cal&to&the&success&of&the&survey.&They&create&excitement&and&fun&around&the&survey&process.&They&will&help&you&get&the&response&rate&you&are&looking&for!&Next,&deploy&the&engagement&survey.&Share&the&results&once&they&are&in,&and&then&hold&employee;trainer&sessions&in&groups&to&go&over&the&results.&This&will&help&to&beNer&understand&the&challenges&and&where&there&are&growth&opportuni3es.&Also,&leadership&assessments&will&determine&areas&where&leadership&can&work&on,&and&give&you&all&concrete&next&steps&on&how&to&beNer&yourselves&as&leaders&in&the&organiza3on.&Finally,&con3nue&training!&It’s&never&complete.&Even&if&you&have&engaged&employees,&you&have&to&KEEP&them&engaged.&Training&on&addi3onal&items&such&as&dialogue&and&the&importance&of&an&organiza3on’s&culture&will&help&employees&understand&that&the&organiza3on&invests&in&them&and&values&them.&Thank&you&all&so&much&for&staying&and&par3cipa3ng.&Are&there&any&ques3ons&before&we&close?&&
8&
9&
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Leann!Coleman!2013%Atherton%Heights%Lane%!%Charlotte,%NC%28203%!%(704)%533=1905!%[email protected]!
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Objective!!To%secure%a%challenging%and%responsible%consulting%position%for%building%employee%engagement%and%building%organizational%culture,%where%collaboration,%creativity,%leadership,%%and%hard%work%are%rewarded.%
Profile!!Motivated%marketing%and%communications%professional%with%a%successful%work%record%and%history%of%achievement%in%multiple%industries.%Both%detail%oriented%and%able%to%think%globally.%Flexible%and%versatile,%able%to%work%under%pressure%and%meet%deadlines.%Poised,%organized,%and%confident.%Excellent%project%management%and%team=building%skills.%%
Skills!Summary!! Training%and%consulting%! External%communications%%! Internal%communications%! Project%management%! Excellent%communication%
skills:%verbal%and%written%! Office%management%! Social%media%management%
! Writing%blogs,%press%releases,%newscasts,%social%media%posts%! Editing%%! Meeting%design%&%facilitation:%in=person%and%via%WebEx%! Budget%management%! Website%management%! Strategic%planning%expert%! Proficient%in%Microsoft%%Office%Word,%PowerPoint,%and%Excel;%
InDesign;%Dreamweaver,%Camtasia,%Photoshop,%SnagIt%Editor%%
Employment!History!Dynacast(International,(Inc,(Charlotte,(NC(3(Marketing(Specialist(–(October(2014(to(present(
! Trains%new%hires%on%content%management,%marketing%team%responsibilities,%and%future%marketing%goals%for%the%company.%%
! Manages%all%aspects%of%communications%and%content%for%the%company.%! Writes%internal%communications%including%newscasts%that%are%disbersed%globally,%emails%with%important%
news,%and%any%other%internal%announcements.%! Writes%all%external%communications%including%blogs,%social%media,%and%press%releases.%! Manages%day=to=day%addition%of%content,%SEO%tags,%meta%descriptions,%and%link%names%for%the%site.%! Manages%ten%international%websites,%including%working%with%translation%company,%SEO,%and%any%changes%that%
are%required.%! Launched%a%new%platform%for%sales%to%easily%use%social%media%to%prospect%and%build%relationships.%%! Launched%a%new,%mobile%friendly%website.%%
PeraHealth,(Charlotte,(NC(3(Marketing(Coordinator(–(June(2014(to(October(2014(! Trained%new%employees%on%SalesForce.com%CRM%system%and%all%of%the%marketing%responsibilities%within%the%
company.%! Provided%marketing%and%communication%strategy%support%and%guidance%including%branding,%positioning,%and%
future%goals.%! Managed%the%company’s%customer%forum:%communicated%with%clients,%made%changes,%worked%with%Product%
Manager%and%Chief%Growth%Officer%to%promote%forum.%! Managed%all%aspects%of%communications%and%marketing%for%the%company.%! Developed%and%managed%the%company’s%webinar%process.%! Worked%closely%with%sales,%product%management,%and%IT%to%ensure%consistent%messaging%and%branding.%! Managed%the%company’s%website:%wrote%and%edited%copy,%made%changes,%worked%with%developer%on%new%
pages.%! Wrote%all%collateral%–%including%case%studies,%whitepapers,%emails,%and%press%releases.%! Managed%SalesForce.com%CRM%system%including%prospects%and%client%information,%and%pulling%necessary%lists%
for%external%communications.%! Oversaw%marketing%budget%and%ensured%the%company%was%on%track%to%meet%projections.%%
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Leann!Coleman!2013%Atherton%Heights%Lane%!%Charlotte,%NC%28203%!%(704)%533=1905!%[email protected]!
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Press(Ganey((Morehead(Associates(was(acquired(by(Press(Ganey(in(December,(2012),(Charlotte,(NC(3(Marketing(Specialist(3(August(2008(to(June(2014(
! Trained%new%hires%on%SalesForce.com,%WebEx,%wellness%initiatives,%and%strategic%vision%of%marketing.%! Wrote%“Industry%News%and%Updates”%for%internal%communications.%! Managed%wellness%program%for%the%company.%! Served%as%Project%Manager%for%company’s%annual%user’s%conference:%managed%weekly%meetings,%managed%the%
budget,%coordinated%teams’%tasks%and%activities,%assigned%roles%and%deadlines%for%each%team,%scheduled%meetings%and%designed%agenda%for%team%meetings.%
! Oversaw%and%provided%support%for%the%company’s%trade%shows%to%ensure%all%of%the%necessary%deadlines%were%met;%included%managing%the%budget,%reserving%hotel%rooms,%booking%flights,%reserving%booth%space%for%each%conference,%setting%up%and%breaking%down%booths%if%needed,%work%booth%during%conference,%and%managing%all%logistics.%%
! Managed%SalesForce.com%CRM%system:%imported%mass%uploads%,%prospects%and%client%information,%and%distributed%whitepapers%and%brochures%to%clients%and%prospects;%trained%new%employees%and%serves%as%administrator%for%the%office.%
! Managed%Eloqua%system%for%sending%internal%and%external%emails.%! Managed%the%company’s%website:%wrote%and%edited%copy,%managed%the%budget,%made%all%necessary%changes%
to%the%website,%edited%and%posted%company%blogs,%worked%with%developer%on%new%pages%and%uses%for%the%website%to%drive%business,%consistent%messaging%and%awareness.%%
! Prepared%Excel%based%spreadsheets%for%fiscal%year%planning,%client%summary%information,%and%sales%trends.%! Developed%and%Managed%the%company’s%Webinar%process:%worked%with%sales%and%sales%operations%to%pull%
segmented%list%based%on%targeted%audience,%edited%PowerPoint%presentations%to%include%relevant%information%for%each%WebEx%Webinar,%distributes%enrollment%reports%to%presenters%before%the%webinar,%assumed%the%role%of%technology%support%during%the%webinar%if%attendees%or%presenters%have%any%issues,%scripting,%patrol%attendees%.%
! Managed%mail%campaign%timelines%and%ensured%all%mail%campaigns%are%executed%according%to%schedule.%%! Managed%the%company’s%database%and%trains%employees%on%how%to%use%the%system.%! Used%Snagit%software%to%capture%screenshots%to%insert%into%PowerPoint%presentations%and%other%types%of%
collateral.%! Recorded%and%edited%survey%system%technology%demos%for%clients%using%Camtasia%software.%
Home(Depot,(Hampton,(VA(3(HR(Assistant/Bookkeeping(3(March(2004(to(September(2008(! Coordinateed%training%for%employees%! Worked%directly%with%the%Human%Resources%Manager%throughout%the%hiring%process;%assisted%in%determining%
which%applicants%to%interview%! Conducted%new%hire%interviews%! Prepared%labor%management%reports%! Managed%benefits%packages;%informed%new%hires%of%packages%! Ensured%the%store’s%staffing%met%company%requirements%! Managed%input%of%employees’%time%for%payroll%%! Coordinated%over%200%employees’%schedules%to%ensure%adequate%coverage%for%all%departments%! Coordinateed%meetings%with%the%supervisors,%assistant%managers,%and%store%manager%to%go%over%the%weeks%
productivity%reports%! Assisted%associates%with%401K%and%benefits%packages%! Managed%all%aspects%of%accounting%and%bookkeeping%for%the%store%
Education!University%of%Phoenix;%graduated%with%a%BS%in%Business%Administration%with%a%concentration%in%Marketing,%with%a%GPA%of%3.72%%Gonzaga%University;%graduating%in%December%2016%with%a%Master’s%in%Communication%and%Leadership%
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Leann!Coleman!2013%Atherton%Heights%Lane%!%Charlotte,%NC%28203%!%(704)%533=1905!%[email protected]!
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Honors!%%%Delta%Mu%Delta,%International%Honor%Society%in%Business,%inducted%May%2011%%%
***References%and%letters%of%recommendation%are%available%upon%request***%