leaner and smarter: how enterprises can develop better digital products (v2)
TRANSCRIPT
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Leaner and SmarterHOW ENTERPRISES CAN DEVELOP BETTER
DIGITAL PRODUCTS
@nataliehollier Product Innovation Summit 2016
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WORKING SMARTER
50% of product features are NOT USED
60-80% of development effort is REWORK
200x cost to change code vs. prototypes
Failed product launches, anyone?
(1) Several research reports indicate this number is ~50%. Here’s one: http://versionone.com/assets/img/files/ChaosManifesto2013.pdf(2) and (3) IBM Requirements management white paper (December 2009)
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THERE MUST BE A BETTER WAY
• Learn about customer needs early and often
• Prototype, test and get real market feedback
• Pivot your product and features based on learnings
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LEAN PRODUCT DEVELOPMENT (LEAN UX)
Lean UX ~ Jeff Gothelf and Josh Seiden
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Agile Development
Customer Discovery Hypothesis & Assumptions
Rapid Prototyping & Testing
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HOW PRODUCT TEAMS WORK
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GOOD PRODUCT TEAMS ARE...Autonomous
Data-Driven
User-Centered
Speed to Market
Small, dedicated, empowered team
Cross functional - UX/QA/DevOps support embedded on team
Product ownership shared by team
Success measured against KPI’s
Use analytics to make decisions
Feed data back into the product
Focused on achieving the internal/external customer mission
Product & design defined through user research
Lo-fidelity design & prototypes over detailed comps & specs
Small releases, aligned to goals, deployed often
Releases are experiments validated by real users
Learnings from releases shape work going forward
Self-Service Simple architecture enables team autonomy
Self-service infrastructure provisioning
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LEAN UX AT SCALE:FORTUNE 500 ENTERPRISES
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NEW MANAGEMENT PARADIGM
The Connected Company ~ Dave Gray
Traditional Enterprise Cross Functional Pods
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COMMUNITIES OF PRACTICEFUNCTION MEETINGSLUNCH & LEARNSCROSS-TEAM ROTATIONSCROSS-TEAM PAIRING
MANAGING EMBEDDED ROLES
ProductOwner
Tech LeadUX
QA
Devs Devs
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CLEAR MISSIONPRODUCT ROADMAPSSHOWCASE DEMOSVISUAL INFORMATION RADIATORSLUNCH & LEARNSCROSS-TEAM STANDUPSAPI CATALOGUES
COORDINATING ACROSS TEAMS
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EXECUTING BUSINESS STRATEGY
COMPANY MISSION
STRATEGIC GOAL
STRATEGIC GOAL
PRODUCT HYPOTHESIS
PRODUCT HYPOTHESIS
...
...
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FREQUENT USER TESTING
PROTECT THE BRANDANONYMOUS OR NEW BRANDLABS OR BETA LABELEDBETA USER TESTING PANEL A/B TESTINGCOLLABORATE WITH OPERATIONS
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SUPPORTING PLATFORM
whose customer is
whose customer is
whose customer is
Platform/ Infrastructure
teams
Middleware/ API/Services
teams
Web/App/ Channelteams
Paying business
customersPRODUCTS
PLATFORM
INFRASTRUCTURE
CHANNEL DASHBOARD CUSTOMER EXPERIENCE
APPS & SERVICES
“Thin slice”
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A LEAN APPROACH TO CHANGE
MINIMIZE RISKSMALL, LIGHTWEIGHT APPROACHPILOT TEAMSTEST & LEARN ITERATIVE ROLLOUTJUST-IN-TIME INFRASTRUCTURESEED & SPLIT EXPERTISE PULL, NOT PUSH CHANGE
DO
CHECKACT >PLAN
>>>
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Think big.Start small.Move fast.
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THANK YOU.
Questions, comments, feedback?@nataliehollier