lean ux for design teams (crushing the boulder)
TRANSCRIPT
Crushing the BoulderHow Lean Startup is changing user experience
CRUSHING THE BOULDER: HOW LEAN STARTUP IS CHANGING UX. (MX EDITION, MARCH 2011) [email protected]
CRUSHING THE BOULDER: HOW LEAN STARTUP IS CHANGING UX. (MX EDITION, MARCH 2011) [email protected]
CRUSHING THE BOULDER: HOW LEAN STARTUP IS CHANGING UX. (MX EDITION, MARCH 2011) [email protected]
Steve Blank introduced “Customer Development” in...um...2006.
CRUSHING THE BOULDER: HOW LEAN STARTUP IS CHANGING UX. (MX EDITION, MARCH 2011) [email protected]
In 2010, Brant Cooper and Patrick Vlaskovitz wrote a shorter, more useful book.
CRUSHING THE BOULDER: HOW LEAN STARTUP IS CHANGING UX. (MX EDITION, MARCH 2011) [email protected]
About 1,720,000 results
CRUSHING THE BOULDER: HOW LEAN STARTUP IS CHANGING UX. (MX EDITION, MARCH 2011) [email protected]
Here’s my distillation...
“Customer Development in One Page”
CRUSHING THE BOULDER: HOW LEAN STARTUP IS CHANGING UX. (MX EDITION, MARCH 2011) [email protected]
People, their goals & needs
Sketches and prototypes
“New user” experiences
CUSTOMER DEVELOPMENT = UX!!?
CRUSHING THE BOULDER: HOW LEAN STARTUP IS CHANGING UX. (MX EDITION, MARCH 2011) [email protected]
Get out of the building!
CRUSHING THE BOULDER: HOW LEAN STARTUP IS CHANGING UX. (MX EDITION, MARCH 2011) [email protected]
For the first time, user-centered design methods
have momentum in the business community.
CRUSHING THE BOULDER: HOW LEAN STARTUP IS CHANGING UX. (MX EDITION, MARCH 2011) [email protected]
What opportunities does that afford us?
CRUSHING THE BOULDER: HOW LEAN STARTUP IS CHANGING UX. (MX EDITION, MARCH 2011) [email protected]
What demands does it place on us?
CRUSHING THE BOULDER: HOW LEAN STARTUP IS CHANGING UX. (MX EDITION, MARCH 2011) [email protected]
CRUSHING THE BOULDER: HOW LEAN STARTUP IS CHANGING UX. (MX EDITION, MARCH 2011) [email protected]
+ +
reduce wastemake products customers want
incremental releases
CRUSHING THE BOULDER: HOW LEAN STARTUP IS CHANGING UX. (MX EDITION, MARCH 2011) [email protected]
41,000 views(past 12 mos)
Entrepreneur in Residence
(2010-2011)
19,741 followers(1,738 listed)
Fall 2011(Random House)
CRUSHING THE BOULDER: HOW LEAN STARTUP IS CHANGING UX. (MX EDITION, MARCH 2011) [email protected]
When the science of startups
includes User Centered Design as
one of its tent-poles, then we
designers have a new opportunity
to do great things.
CRUSHING THE BOULDER: HOW LEAN STARTUP IS CHANGING UX. (MX EDITION, MARCH 2011) [email protected]
CRUSHING THE BOULDER: HOW LEAN STARTUP IS CHANGING UX. (MX EDITION, MARCH 2011) [email protected]
UX Cycles
THINK
MAKE
CHECK
PROTOTYPESWIREFRAMESVALUE PROPLANDING PAGEHYPOTHESESCOMPSDEPLOYED CODE
A/B TESTINGSITE ANALYTICS
USABILITY TESTINGFUNNEL
SIGN-UPS
GENERATIVE RESEARCHIDEATION
MENTAL MODELSBEHAVIOR MODELS
TEST RESULTSCOMPETITIVE ANALYSIS
Reduce cycle time, not build time
CRUSHING THE BOULDER: HOW LEAN STARTUP IS CHANGING UX. (MX EDITION, MARCH 2011) [email protected]
What we bring is 10* years
of experience, methods, and
methodology
*20, 30, 50 years
CRUSHING THE BOULDER: HOW LEAN STARTUP IS CHANGING UX. (MX EDITION, MARCH 2011) [email protected]
The LEAN principle:
reduce INVENTORY, RISK, and WASTE
Make a design decision
Discover that it wasn’t right
Like this...Nobody clicked.
3 MONTHS
3 HOURS
) )
CRUSHING THE BOULDER: HOW LEAN STARTUP IS CHANGING UX. (MX EDITION, MARCH 2011) [email protected]
When* the business community
begins to measure the value of user
experience, they will invest in it as a
driver of value, rather than a cost to
be minimized.
*Note Bene: “When” is now. [high five your neighbor]
CRUSHING THE BOULDER: HOW LEAN STARTUP IS CHANGING UX. (MX EDITION, MARCH 2011) [email protected]
TELL THE APPLE 90% STORY.
CRUSHING THE BOULDER: HOW LEAN STARTUP IS CHANGING UX. (MX EDITION, MARCH 2011) [email protected]
• Keep your inventory low.
• Talk to your customers.
• Make something they want.
• Prove your ideas and your interfaces.
Lean means...
UX CLASSIC
UX CLASSIC
UX CLASSIC
CRUSHING THE BOULDER: HOW LEAN STARTUP IS CHANGING UX. (MX EDITION, MARCH 2011) [email protected]
How do you do good user experience work in a lean environment?
PROVE IMPROVE
CRUSHING THE BOULDER: HOW LEAN STARTUP IS CHANGING UX. (MX EDITION, MARCH 2011) [email protected]
How it’s done, old school
MONTHS1 2 3 4 5 6 7 8
Research & Modeling
FrameworkDetailed Design & Specification
Development -->
9 10 11 12 13 14 15 16
R1 ALPHA R1 BETA R1 RELEASE R2 ALPHA ETC...
CRUSHING THE BOULDER: HOW LEAN STARTUP IS CHANGING UX. (MX EDITION, MARCH 2011) [email protected]
Less risk (and more)
The old way
The new way
)
)
CRUSHING THE BOULDER: HOW LEAN STARTUP IS CHANGING UX. (MX EDITION, MARCH 2011) [email protected]
Janice Fraserwww.luxr.co
@clevergirl@luxrco#LeanUX
Thank You!