lean launchpad 03.04.2014 info and business model canvas intro

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Lean Launchpad Info + The Business Model Canvas

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Information on the Lean Launchpad course of spring 2014 at Tampere University as organized by Fallow. Also contains an introduction to the Business Model Canvas. Videos are available at Udacity.

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Page 1: Lean launchpad 03.04.2014 Info and Business Model Canvas Intro

Lean LaunchpadInfo + The Business Model Canvas

Page 2: Lean launchpad 03.04.2014 Info and Business Model Canvas Intro

Why are you here?

• Looking for a business Idea?

• Out of curiosity?

• To get credits?

• Want to be an entrepreneur?

• Somebody made you come?

Page 3: Lean launchpad 03.04.2014 Info and Business Model Canvas Intro

What we have to offer:• Learn key tools and steps to

build a successful startup

• Intro to Customer Development

• Business Model Canvas

• Chance for a massive gain with limited risk

• Opportunity to have a life changing experience

• Support + structure

Page 4: Lean launchpad 03.04.2014 Info and Business Model Canvas Intro

How is the camp organized?

• Runs from the 3rd of April to the 8th of May.

• 1 ”Lesson” per week (2-3hrs)

• ”Homework”

• ”Assignments”

• Opportunity to showcase your work at the end event.

Page 5: Lean launchpad 03.04.2014 Info and Business Model Canvas Intro

What do I need to know?• You need a team (no ifs no buts

and no coconuts).

• Your going to have to talk to strangers.

• Your probably going to have to learn to use some new tools.

• This will take up some of your free time.

• This is a prototype so everything might not go exactly to plan and some iterations might take place during camp.

Page 6: Lean launchpad 03.04.2014 Info and Business Model Canvas Intro

Ways of working• 1 ”Lesson” a week

• Watching video lectures

• Lively discussions

• Presentations on what your team did the previous week

• ”Homework”

• Material to help you get your ducks in a line.

• ”Assignments - Get out of the Building”

• You’ll team will design & run experiments every week.

Page 7: Lean launchpad 03.04.2014 Info and Business Model Canvas Intro
Page 8: Lean launchpad 03.04.2014 Info and Business Model Canvas Intro

Questions?

Page 9: Lean launchpad 03.04.2014 Info and Business Model Canvas Intro

MARSHMALLOW CHALLENGE

Page 10: Lean launchpad 03.04.2014 Info and Business Model Canvas Intro

Objective & Rules .! Build the Tallest Freestanding Structure: The

winning team is the one that has the tallest structure measured from the table top surface to the top of the marshmallow. That means the structure cannot be suspended from a higher structure, like a chair, ceiling or chandelier.

. The Entire Marshmallow Must be on Top: The entire marshmallow needs to be on the top of the structure. Cutting or eating part of the marshmallow disqualifies the team. 

. Use as Much or as Little of the Kit: The team can use as many or as few of the 20 spaghetti sticks, as much or as little of the string or tape. The team cannot use the paper bag as part of their structure.

. Break up the Spaghetti, String or Tape: Teams are free to break the spaghetti, cut up the tape and string to create new structures.

. The Challenge Lasts 18 minutes: Teams cannot hold on to the structure when the time runs out. Those touching or supporting the structure at the end of the exercise will be disqualified.

Page 11: Lean launchpad 03.04.2014 Info and Business Model Canvas Intro

What did you learn?

Page 12: Lean launchpad 03.04.2014 Info and Business Model Canvas Intro

www.udacity.com !

Course: HOW TO BUILD A STARTUP!!

Free registration • All the videos • Video transcripts • Links etc etc etc

Page 13: Lean launchpad 03.04.2014 Info and Business Model Canvas Intro

A 'startup' is a company that is confused about --!!1.!What its product is.! !2.!Who its customers are.! !3.!How to make money.! -Some dude on Quora

A startup is a temporary organization used to search for a repeatable and scalable business model.!-Steve Blank

A startup is a human institution designed to deliver a new product or service under conditions of extreme uncertainty.!- Eric Ries

Page 14: Lean launchpad 03.04.2014 Info and Business Model Canvas Intro

Difference between startups & established companies?

EP245 Lecture 1 • 1.2 History Of The Corporation • 1.3 Startups Are Not Smaller Versions Of Large

Companies !

Page 15: Lean launchpad 03.04.2014 Info and Business Model Canvas Intro

How to develop a startup?

EP245 Lecture 1 • 1.4 Strategy • 1.5 Process

Page 16: Lean launchpad 03.04.2014 Info and Business Model Canvas Intro

Planning before the

plan?

Page 17: Lean launchpad 03.04.2014 Info and Business Model Canvas Intro

How do we teach entrepreneurship?

EP245 Lecture 1 • 1.11 Entrepreneurial Education

Page 18: Lean launchpad 03.04.2014 Info and Business Model Canvas Intro

Why the business model?EP254 1.5A • What is A Company

Page 19: Lean launchpad 03.04.2014 Info and Business Model Canvas Intro

The Business Model CanvasAlexander Osterwalder EP245 Lecture 1.5A • The business model

Page 20: Lean launchpad 03.04.2014 Info and Business Model Canvas Intro

What do I sell and who will

buy it?EP245 Lecture 1.5A • 1.3 Business Model Canvas Value

Proposition • 1.4 Business Model Canvas Market

Segments

Page 21: Lean launchpad 03.04.2014 Info and Business Model Canvas Intro

3,5 min

Page 22: Lean launchpad 03.04.2014 Info and Business Model Canvas Intro

Where, How & Show me The

Money!EP245 Lecture 1.5A • 1.5 Business Model Canvas Channels • 1.6 Business Model Canvas Customer

Relationships • 1.7 Business Model Canvas Revenue

Streams

Page 23: Lean launchpad 03.04.2014 Info and Business Model Canvas Intro

How can I deliver all of

this & what will it cost me?

EP245 Lecture 1.5A • 1.8 Business Model Canvas Key Resources • 1.9 Business Model Canvas Key Processes • 1.10 Business Model Canvas Key Partners • 1.11 Business Model Canvas Costs

Page 24: Lean launchpad 03.04.2014 Info and Business Model Canvas Intro

Business Model CanvasMake sense?

Page 25: Lean launchpad 03.04.2014 Info and Business Model Canvas Intro

Assignment: • Business idea sketched on a canvas • Presentation of your Canvas (3min)

• See GoogleDrive

Home Work: • Read Business Model Generation p.14-49 • Watch Lesson 1 & 1.5A lessons on Udacity with your team • Read Startup Owners Manual p.22-84 (Google)