Lean Launch Padprep for Week 2 :Value Proposition

Tues 2/10 & Wed 2/11/15

Title of Presentation

Value Proposition What product and service are you building?

For whom? Who are your customers?

What problem or need are you solving for the customers?

Answers are all hypotheses.• What experiments will you

design/carry out to verify these hypotheses?

• What Minimum Viable Product (MVP) will you offer to your first customers? What will build/use in your hypothesis testing?

Title of Presentation

http://www.businessmodelgeneration.com/downloads/value_proposition_canvas.pdf

Leave campus: go talk to at least 10 potential customers (target 15) to gain insights and generate findings about your VP.

Watch customer discovery Checklist:http://startupweekend.wistia.com/projects/zt618zz0r7

Watch: How to do Customer Discovery:http://startupweekend.wistia.com/projects/8ss0rm03pj

Customer Discovery

Title of Presentation

Preparing for Week 2: Value Proposition Watch Course video lesson 2: Value Proposition BMG pp. 77-107: Multisided & Freemium Markets BMG pp. 127 – 133: Customer Insights Read Osterwalder Value Proposition Canvas at: http://businessmodelalchemist.com/blog/2012/08/achieve-product-marke

t-fit-with-our-brand-new-value-proposition-designer.html http://businessmodelalchemist.com/blog/2012/09/test-your-value-proposi

tion-supercharge-lean-startup-and-custdev-principles.html SOM pp. 76-84: Value Proposition & MVP SOM pp. 189 - 202: Getting out of the building/Experiments/Contacts SOM pp. 474: Product Features Checklist SOM pp. 487: Contacts Checklist Watch Mark Pincus at

http://ecorner.stanford.edu/authorMaterialInfo.html?mid=2313 Watch Course Video Lesson 3: Customer Segments (day before next class)

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Title of PresentationTitle of Presentation

Week 2: Customer Segments

• 15 minute Q and A on readings/concepts• Teams present their updated business model to the class: (8-10 mins)

• Slide 1: Title Slide. Tally # Interviews so far. • Slide 2: Business Model Canvas, with changes highlighted in red.• Slide 3: Value Proposition Canvas

• http://www.businessmodelgeneration.com/downloads/value_proposition_canvas.pdf

• What are your products/services, Pain Relievers, Gain Creators• What’s the MVP you’ll test?

• Slide 4: What were your experiments to test Value Proposition?• Slide 5-n: What did you learn about your Value Proposition from talking

to your first customers?• Hypothesis: Here’s what we thought.• Experiments: Here’s what we did.• Results: Here’s what we found.• Action: Here’s what we’re going to do next.