Business Model Canvas meets Lean Startup

Acknowledgements to: • businessmodelgeneration.com • Alex Osterwalder et al

• Steve Blank , Bob Dorf • Eric Ries

Lean Startup meetup Wellington, NZ 20 July 2012 by Michael Elwood-Smith, Creative HQ

Why?

Great product ≠ business success

No business plan survives first customer contact

Revenue is the life-blood of a business

High-growth, investable businesses need a repeatable, scalable business model (make money, be profitable, grow)

Business Model Canvas Introduction

There are no facts inside the building, so get outside...

How?

• Use the Canvas as a scorecard to track progress in search for a business model

• Update Canvas weekly with new insight – highlight changes in RED

• As you accept changes integrate to Canvas by changing to BLACK

• Repeat with new changes in RED Ref: Steve Blank, “The Startup Owner’s Manual”

LEARN BUILD

MEASURE

IDEAS

CODE DATA

Lean Startup – Agile Sprints

TEST

HYPOTHESES (GUESSES)

DESIGN EXPERIMENTS

INSIGHTS

Ref: Eric Ries, “The Lean Startup”

Tools

• A3 Paper & Post-its

• iPad – Business Model Toolbox • Includes business model calculator

• http://www.businessmodelgeneration.com/toolbox

• www.LeanCanvas.com

– Collaborative plus experiment tracking

Action for Startup Weekend: Signup to Lean Canvas

More info

www.Steveblank.com

Creating Startup Success 101

http://www.slideshare.net/sblank/successful-entrepreneurship-1

Lean LaunchPad

http://i245.stanford.edu/