LEAH  M.  REDWINE  132 B North Avenue Athens, GA 30601 � lredwine@uga.edu � (225) 287-3034

EDUCATION The University of Georgia, Terry College of Business, Athens, GA May 2016 Bachelor of Business Administration in Marketing, Digital Marketing Area of Emphasis, Fashion Merchandising Minor Cumulative GPA: 3.7/4.0 Honors Program, Order of Omega Honor Society, Charter Scholarship, Presidential Scholar, Dean’s List

The University of New Orleans-Innsbruck International Summer School, Innsbruck, Austria Summer 2014 PROFESSIONAL EXPERIENCE HW Creative Marketing August 2015-Present Social Media Intern � Manage social media platforms on behalf of HW and HW clients by analyzing and adjusting social media strategies based on audience metrics � Integrate HubSpot Inbound Marketing software to strategically execute inbound marketing campaigns � Collaborate with clients, editors, and supervisors throughout creative writing and content planning process

Shoshanna May 2015-August 2015 E-Commerce Intern � Curated creative content for social media platforms with a 13.4k Instagram follower base and an 8.3k Facebook follower base to increase brand awareness and improve brand perception � Collaborated with media editors, celebrity stylists, and partnering brands to ensure strategic product placement of Shoshanna clothing � Monitored online sales performance and inventory uploads through Magento eCommerce Software

Bar South Athens October 2014-May 2015 Social Media & Event Planning Intern � Promoted specials and events on Facebook and Instagram via HootSuite for 2 local bars to increase nightly revenue � Increased brand awareness and follower base by 53% on Facebook and gained 1,000+ followers on Instagram within first 5 months � Formulated promotional deals, theme nights, and staff appreciation incentives to ensure customer loyalty

LEADERSHIP EXPERIENCE Alpha Delta Pi August 2012-Present Director of Standards and Ethics � Conduct Standard Hearings in accordance with the organization’s national regulations to promote values and ethics, high academic standards, and social responsibility of over 250 members of the chapter � Collaborate with 7 Executive Board members and 7 Chapter Alumni Advisors to ensure the well-being of the chapter and formulate chapter agenda � Delegate tasks to the Standards Committee, Scholarship Chair, Chaplain, Wellness Chair, and Community Service Chair to promote balance within the chapter

Public Relations Chair � Enhanced the sorority’s online presence by actively using Twitter, Instagram, and Facebook platforms � Promoted two philanthropy events, both which raised funds over $9,000 for the Ronald McDonald House Charities � Corresponded with the community, alumni, and other chapters to maintain a positive reputation on campus

Atlas Business Society October 2013-Present Director of External Operations � Serve on the Executive Board for a student-run business society that introduces underclassmen to the field of business in order to provide students with a competitive advantage in pursuing their career in the future � Collaborate with President and Head of Marketing and PR regarding enhanced recruitment efforts for Fall 2015 � Regulate Atlas social media accounts to communicate with active members, industry professionals, and the Terry College of Business community

Head of Recruitment � Consult with Director of External Operations and Head of Special Events regarding recruitment efforts � Act as an ambassador for Atlas by engaging with students, faculty, alumni, and guest speakers at a variety of events � Introduce underclassmen to the business world by presenting future career opportunities, connecting members to the Terry College of Business, and promoting individual leadership

Terry College of Business Institute for Leadership Advancement August 2015-Present

Leadership Fellow � Selected to participate in a highly competitive program designed to enhance the leadership capabilities that promote self- development, effective communication, innovation, and adaptability in a changing, global environment � Complete academic course work, community service, team building, and a leadership speaker series resulting in an Academic Certificate in Personal and Organizational Leadership