leaf farm fresh vegetables
TRANSCRIPT
Bridging The Gap
-‐ Ensuring Fair Value genera?on to the Farmer through integrated sourcing , washing and grading
-‐ Ensuring Safety of Produce by impar?ng best prac?ces in GAP, NPM & Organic cul?va?on to farmers
-‐ Zero tolerance for wastage in back end supply chain through end to end cold chain logis?cs
-‐ Enhancing Customer Sa?sfac?on by ensuring hygiene, freshness and increased shelf life through processing and retail packaging
Create Value for Farmers
Safety of Produce
Zero Wastage
Enhance Customer Value
Adding value at every stage in the F&V Supply Chain by bridging the gap one piece at a >me
The Approach • The Last mile in the vegetable supply
chain forms the bedrock wherein the value of a produce is either enhanced, eroded or wasted.
• Driving Change by harnessing the immense benefits of Scien>fic Packaging & Storing of vegetables
Working towards a tomorrow where every fruit & vegetable produce harvested finds a home with all the FARM freshness locked in
FARM freshness all locked up.!!
The Approach • Packed farm produce will help retain the
freshness right through the varying environmental condi>ons through the supply chain
• Only thoroughly graded produce gets packed thereby ensuring a lean supply chain
• Maintaining hygiene by ensuring as few hands as possible handle the produce before it is consumed
• Food Timeline: Ensures freshness, hygiene & nutri>onal value upto the last mile
End Consumer
Retail Outlet
Packaging & Distribu>on Centre
Collec>on & processing
Community FARM
0 hrs
36 hrs
10 hrs
42 hrs
24 hrs
The use of Cold Chains in logis>cs have definitely helped ensure safe transporta>on, however the last mile packaging plays a pivotal role in ensuring wastage from handling is minimized while retaining Freshness and maintaining hygiene.
Packed Carrots from LEAF have alone helped Super Markets & Hypermarkets reduce floor wastage from a staggering 12% to 1% apart from reduc>on in manpower cost
The Approach • Benefits to retail customers on using packed
vegetables are immense: -‐ Easy to handle -‐ BeYer inventory management -‐ No further grading required
-‐ Reduce manpower requirement in back end -‐ Packed vegetables are visually more appealing -‐ Increases Shelf Life and Reduces floor waste
Promo?ng Packed Vegetables – Ini?al Challenges
Consumer Behavior
• Given the mixed grade of vegetables available in local market, Indian Consumers have been condi>oned to selec>ng vegetables a^er physically verifying and grading the produce
• This approach gets extended even to packed vegetables, wherein there is some>mes a tendency to open the pack to verify the quality
Iden?fying right packing material & equipments
• F&V packaging being a very nascent industry, ge_ng the right packing material & equipment was a challenge when LEAF started.
Just as the market for packed fresh fruit juices took its >me to gain trac>on and gain the trust of consumers ; packed vegetables too have a huge percep>on challenge to be overcome before it becomes mainstream
Retailers as Agents of Change • Market acceptance for packaged medium
of vegetables and fruits is s?ll in its infancy
• There is a need to increase awareness amongst consumers • While we can act as a catalyst, Retailers are the real agents of
change. They have the ability to raise awareness about the benefits of packaged vegetables amongst their customers
The Approach
Moral & Social Challenge -‐We have reached a >pping point with regards to managing agriculture waste.
-‐ The only way to overcome this agrarian crisis is for all stake holders including retailers and end customers to adopt innova>ve methods in the handling of vegetable produce
• The Road Ahead While we are enthused by the response received from our
esteemed customers on the benefits of promo>ng packaged carrots and other vegetables; we feel there is immense scope for this industry to evolve and become mainstream.
We do see the possibility of packed vegetables becoming a standard prac>ce in the near future
Mass scale acceptance of packaged vegetables in a market like India will provide a huge business opportunity.
However, such a solu>on needs to be cost effec>ve to aYain a wider footprint.
The Approach
The Approach To Conclude
While the Challenges facing the fruit & agriculture supply chain sector are one too many, we can bridge the gap introducing innova>ve solu>ons.
• Given the immense benefits of packaging vegetables & fruits, we feel the >me is ripe for such an approach to be made a standard industry prac>ce.
• A concerted effort by all stake holders concerned to propagate the benefits of packaging would generate awareness amongst the consumers and also help spread the virtues of packed vegetables and reduc>on of food waste
Quo?ng UN Under-‐Secretary-‐General and UNEP Execu>ve Director Mr. Achim Steiner.
“ In a world of seven billion people, set to grow to nine billion by 2050, was?ng food makes no sense – economically, environmentally and ethically. To bring about the vision of a truly sustainable world, we need a transforma?on in the way we produce and consume our natural resources.”