leadteam start-up : step 6 value curve and landing page
DESCRIPTION
Follow on slideshare the LeadTeam Business Model step by step ! We have been developping our own startup idea: a user-friendly multitask platform tailored interface for University’s team works. Our goal ? To perform better your teamworks by reducing the time consumed, improve organization and results. To get more information about how we design our business and our goals, visit our new blog: http://leadteamstartup.weebly.com/ Finally, give us a hand because we also need your opinion to make the most of it & design it better. So, please just a few clicks to give us your feedback: http://unbouncepages.com/leadteamTRANSCRIPT
University Teamwork Platform
Value Curve, Interviews, Landing Page
Value Curve
N. of users Price
User-friendly
File management
Discussion TrackingCalendar
Task Management
Bibliography tool0
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Facebook vs. leadteam
Facebook leadteam•Number of users•Price•User-friendly•File management•Discussion tracking•Calendar•Task management•Bibliography tool
•Leadteam VS Facebook
University Students - Personas
•Number of users•Price•User-friendly•File management•Discussion tracking•Calendar•Task management•Bibliography tool
N. of users Price
User-friendly
File management
Discussion TrackingCalendar
Task Management
Bibliography tool0
1
2
3
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5
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cloud services vs. leadteam
cloud services leadteam
•Leadteam VS Cloud services
Interviews Preparation
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˃ Selecting High Risk Hypothesis
H14 H7
H5 H10
H8 H2
H4
H6 H3 H9
H15 H13
H12 H11 H1
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˃
Hypothesis Forms – H1
Component: Customer segments Code: CS01
Hypothesis University students in Business Administration have a lot of group works with different people which have different schedules.
Test Survey 100 and interview 20 university students from Business Administration.
Validation 75% of the students responded “yes”.
2.0leadteamHypothesis FormModel Version
Hypothesis Forms – H2
Hypothesis FormModel Version
Component: Customer segments Code: CS02
Hypothesis University Students in careers different to Business Administration have a lot of group works with different people which have different schedule
Test Survey 100 and interview 20 University Students from careers different to BA.
Validation 70% of the students responded “yes”.
2.0leadteamHypothesis FormModel Version
Hypothesis Forms – H3
Component: Value proposition Code: VP01Hypothesis University Students are not completely satisfied with team works because they
have these problems: • Time consumed to book meetings• Discussion tracking (too many comments that you missed).• Files management (tracking changes and many versions of the same document).• Getting distracted by notifications while doing a group work on Facebook.• Usage of more than one platform.
Test • 100 Surveys ranking the problems described from University Students.• 20 interviews from University Students.
Validation Each problem is at least 75% ranked in the top 3.
2.0leadteamHypothesis FormModel Version
Hypothesis Forms – H4
Hypothesis FormModel
Hypothesis FormVersion
Component: Value proposition Code: VP02
Hypothesis The most used platforms by students are Moodle, Facebook Groups and Google Drive/Dropbox.
Test Survey University Students with 10 possible different tools and choose the 5 they use the most.
Validation 75% of the students named those 3 in the top 5.
1.0leadteamHypothesis FormModel Version
Hypothesis Forms – H5
Hypothesis FormHypothesis FormVersion
Hypothesis FormComponent: Value proposition Code: VP03
Hypothesis The main functions University Students use on Facebook Groups are finding people, chatting (discussions and meeting scheduling) and sending files. However, Facebook is not customized to do this kind of tasks.
Test 20 interviews to University Students asking (1) for what purposes they use Facebook, regarding team work, and (2) if they believe it is suits the needs.
Validation • 1st part: 50% use Facebook mainly for those functions.• 2nd part: 50% said “no”.
1.0leadteamHypothesis FormModel Version
Hypothesis Forms – H14
Hypothesis FormHypothesis FormVersion
Hypothesis FormHypothesis Form
Component: Revenue Streams Code: RS01
Hypothesis University Students are willing to pay 1€ per year in order to get the following additional features: Templates for planning;Additional storage;References Organizer (Bibliography tool);Reminders;Research Organizer;Assistant (Adviser).
Test A/B testing – create one page in which the price is 1€ and another for 0,50€. See the percentage of visitors that clicked in 1€ and 0,50€.20 students interviews.
Validation The percentage is higher for 1€. 75% said they were willing to pay, and chose 1€.
2.0leadteamHypothesis FormModel Version
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Our Interview Script
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Our Interview Form
Interviews Analysis
Interviews Key TakeawaysTop 3 problems our interviewees identified
Usage of more than one platform (keep track of more than
one)
Usage of more than one platform (keep track of more than
one)
Time consumed to book meetingsTime consumed
to book meetingsDifferent
perspectives and expectations for the final grade
Different perspectives and expectations for the final grade
Some problems besides the ones we considered
in our sample
Do not know exactly what each one has to do
Problems with communication, especially when teamworking with people from different culture
Manage a team without any kind of authority towards your colleagues
Interviews Key TakeawaysTop 3 problems our interviewees identified
Usage of more than one platform (keep track of more than
one)
Usage of more than one platform (keep track of more than
one)
Time consumed to book meetingsTime consumed
to book meetingsDifferent
perspectives and expectations for the final grade
Different perspectives and expectations for the final grade
Some problems besides the ones we considered
in our sample
Do not know exactly what each one has to do
Problems with communication, especially when teamworking with people from different culture
Manage a team without any kind of authority towards your colleagues
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Feeling towards current solution is mixed
Quite feeling confident with the others, especially GoogleDocs
because you can see immediately the changes.
I am satisfied with Dropbox.
Could exist a better solution.
It is not optimal.
Generally, it is not very practical to have many platforms to check. You just use because there is no alternative.
Satisfactory, it is not perfect but you can do the work.
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Everyone is already on Facebook and the students are already connected all the time
I am quite forced to use it because all the people use it and everyone is connected to this social network. It’s impossible to escape.
I am always connected because I have a Smartphone so it’s quite easy to keep in touch with team people.
I am already there and I am always connected - There are no multi-homing costs, I don’t have to go and long in into another platform.
However, students agree that Facebook is not for studying, it is very distracting and discussion
tracking is not convenientFacebook is not to study, it’s better to use other platforms for that.
There is too many distractions and I can’t focus on doing my work properly because notifications never stop coming
I consider Facebook as non-efficient and mainly customized to keep in touch with friends and share funny pictures.
The tracking of the comments is horrible – you lose comments, suddenly you have like 30 comments (huge comments sometimes!)
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Teamwork platforms (Evernote, Azendoo…) are not widely used because they are unknown and no one
is thereConvo, Assana, and Base Camp - These are really good solutions to me, and
very efficient. The only problem is that people don’t know them, and everyone needs to subscribe before we can start teamwork.
No one knows, when you are going to do the work, you don’t even think about them.
Never heard of them.
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Most suggested solution was an
integration with a current platform
(Facebook or Google)
For me, the ideal would be an interrelation of the various platforms inside one platform already widely used by everyone – Facebook (open API)
Premium version of Facebook for professional use and teamworks.
Facebook with a feature to schedule appointments.
Facebook with the notifications of programs such as Base Camp, Convo, Assana.
Google would be more appropriate, as they already have different sections (Google Docs, Google Forms…) – could create a specific one, for instance inside Google Scholar, with all those features we are planning to provide.
Some very interesting suggestions!
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Some very interesting suggestions!
It should have a little bit of everything but still be simple and easy to use.
Adapt you business model and try to target the companies.
Gantt diagram, where you have reminders.
Add some Gamification for team building purposes. For example, in the beginning, when we don’t know each other very well yet, to have some kind of team work gaming.
It would be also very helpful to have some kind of evaluation method. I don’t very well how, maybe the number of hours, even though this can be very misleading.
Create a forum inside each fold with different topics of the group work – do not mix ideas.
Landing PageVisit our first Landing Page!
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