COMPARISON DOCUMENTJan, 2016

vs Old-school CRMs

Sales specific, so marketing and sales teams are never

on the same page

Aligned Marketing + SalesIntegrated marketing + sales CRM suite

No alignment

Zero lead leakageComplete lead capture from all sources, so there is

no lead leakage

Lead leakageYou would need to use multiple tools for lead capture,

therefore some opportunities slip through the cracks

Lead intelligenceAutomated tracking and scoring of marketing and sales

activities

Limited lead insightsYou get the details that you input. Automatic tracking

of marketing activities does not happen

Old-School CRMs

Lead nurturingAutomate lead nurturing tasks like email and SMS

autoresponders

No lead nurturing

Lead source attributionAttribute leads and revenue to specific sources

No lead source attributionYou need to buy separate marketing suite ($$$)

Website trackingTrack what your leads do on your website

No website trackingYou need to buy separate marketing suite ($$$)

You need to buy separate marketing suite ($$$)

Old-School CRMs

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HIGHEST RATED CUSTOMER SUPPORT

Check out the reviews

LEAD CAPTURE

Responsive landing pages and web forms N M

Web chat integration N M

Inbound call lead capture N $$

Lead capture from 3rd party websites N M

Google Adwords and Facebook integration N M

GoToWebinar Integration N M

Event lead capture N Limited

APIs and webhooks N N

Facebook Lead Ads integration N M

* These features are generally available in the marketing suites of CRM systems, but you need to buy the marketing suites separately.

Old-School CRM

LEAD MANAGEMENT

Lead & list segmentation N N

Lead tagging N M

Manage multiple email addresses for one lead N M

Lead distribution N N

Unified view of all interactions (call logs, tasks, emails, etc.) N M

Old-School CRM

Simple to use, robust, requires minimal training

LEAD CAPTURESeamless lead capture using responsive landing pages, integrations (webinar, chat, telephony etc.) and APIs

LEADSQUARED ADVANTAGE

“Leandro Jekimim GoulartConsultant , Promtec

I have a very powerful lead capture tool-set in LeadSquared. I can easily create beautiful responsive

landing pages and forms for different purposes – there are really powerful templates to start from.

WordPress integration is also made simple by using plugins.

All the tools you need to support a good digital marketing strategy

”

LEAD NURTURING

Email campaigns N N

Email auto-responders N $$$

SMS campaigns & autoresponders N M

Advanced email tracking N $$$

Advanced lead tracking N M

Advanced activity tracking N M

Engagement scoring N M

Email template library N M

Old-School CRM

Simple to use, robust, requires minimal training

ADVANCED LEAD TRACKINGTrack lead activities (including email opens, clicks,

web pages visited etc.)

ENGAGEMENT SCORINGPrioritize sales tasks based on engagement score

LEADSQUARED ADVANTAGE

“Toni KulikoffMarketing Manager, Arrant-Light Oy

Originally were trying to get more tracking and personalization to our email marketing. We used

MailChimp before and it had its limits. I was blown away what Leadsquared could offer to us.

Great Lead management with sensible pricing

”

SALES EFFICIENCY

Contact management (Inbuilt CRM) N N

Unified view of all interactions (call logs, tasks, emails, etc.) N M

Lead intelligence N M

Lead quality score N M

Task assignment N N

Lead capture alerts N M

Lead scoring N N

Engagement scoring N M

Lead follow up status N M

Old-School CRM

ENGAGEMENT SCORINGPrioritize your leads based on engagement scores

LEAD QUALITY SCORELead quality score for lead prioritization

LEADSQUARED ADVANTAGE

“Povilas LevišauskasPartner, Alpha Advisors

I love the simplicity of lead list management + individual emailing. Effectively, the system works now

as our CRM: we moved away from SalesForce and use this instead; we now have a CRM and

marketing automation in one system. Way simpler + the sales team love it: saves time = more calls.

Effective on the outside + great user experience on the inside

”

REPORTS AND ANALYTICSCustom Reporting

vs Old-School CRMs

SALES AND MARKETING ROI ANALYTICS

Identify best lead location N M

Web Analytics (Services viewed, web pages visited) N M

Sales Analytics N N

Keyword Analytics N M

Lead source attribution reports N M

Landing Page Analytics N M

Advanced Email Analytics N M

Engagement Scoring of your Leads N M

Old-School CRM

*Although some CRM systems offers landing page solutions and analytics, they are generally available in marketing suites for which you would need to pay separately

REVENUE ANALYTICS

Revenue tracking from one customer N N

Revenue attribution report for lead source N N

Revenue attribution report for sales person N N

Total Revenue generated per center (for multi-location businesses) N Customization

Old-School CRM

Complete marketing + sales

solutionSales solution

THE BREAKDOWN

All in one platformYou need to buy marketing

suite/plan separately

Affordable solution Basic CRMs seem affordable, but

the combined cost is very high

Old-School CRM

“Madhu EadaraCEO, Winbold Systems

If you need end to end integration of entire marketing and sales processes, LeadSquared is what

you need. We were up and running in literally a couple of hours, and my teams - both sales and

marketing fell instantly in love with it.

Forget Hubspot, Salesloft, Toutapp and Marketo.

”

Some of our clients

LEADSQUARED OVERVIEW

Capture and Organize Leads From All Sources

Website Social

Media

Paid

AdsWebinar

Referral

Websites

Landing

PagesForms &

CTAs Phone

via

API

Support

Web Chat

& Top Bar

Winner

Use Responsive Landing Pages to Increase

Visitor to Lead Conversion

USA

Office

UK

Office

Distribute your leads by location

Jerry Lana

Or by any other criteria

Distribute your leads by Product/ Service

Sam submits a form on your website

He gets an automated thank you email & SMS with product brochure

The sales staff gets a new lead alert

Connect with your Leads Promptly with Email and SMS

Sam gets a product overview video

He gets a case study on how businesses are benefiting from the product

He gets a discount offer to buy the product

Day 1

Day 3

Day 7

And periodically

Sam gets the discount offer email after looking at the pricing page

Sonia gets the product brochure after looking at the features page

Martin gets the account setup email after buying the product

Drive Engagement based on Behavior

Lily Joseph JrLead Source = FacebookLead Owner = Adam Lead Score = 160

• Downloaded customer case study from your website on 14th Aug, 10:30 am

• Clicked on video of product demo on 14th Aug, 10:53 am

• Opened download notification email on 14th Aug, 11:05 am

• Positive phone call: Adam called Lily on 17th Aug, 2:00 pm “interested in the product”

• Deal closed : Adam added a note “Bought the Product” on 19th August

+50

+10

+100

$1000

+10

Generate Incredible Lead Insights

Lana D

Rebecca

Lily Joseph Chris

Martin SoniaPhillips

Ian B

Cold

Warm

Hot

12

34

Jerry

387

23 29

67 Lead Score 20-40

Lead Score > 40

Lead Score < 20

89

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