leading with technology: social media tools and mobile apps for 21st century library leaders and...
TRANSCRIPT
Leading with Technology : Social Media Tools and Mobile Apps for Library Leaders and Managers
ACURIL Conference June 8, 2016, Haiti
Cheryl Ann Peltier-DavisDigital Initiatives, Cataloguing & Metadata Services LibrarianThe Alma Jordan LibraryThe University of the West Indies St. Augustine, Trinidad and TobagoE-mail: [email protected]:@cdtriniBlog: http://cybrariansweb.com
What I will cover today…
Social Media Tools & Mobile Apps Toolkit for Library Leaders & Managers
Social Media & Mobile Apps - Benefits For Library Leaders & Managers
Social Media & Mobile Apps - Definition
Social Media an amalgam of two common terms:
Social … way people interact
Media … communication tool (television, newspapers, radio)
Social Media: Web/Mobile technologies that empower us to connect, communicate, create, collaborate, learn and share.
Source: Zaid Ali Alsagoff Social Media for Research http://bit.ly/1LQtaq0
Defining Social Media
Social Media Tools - Examples
• Social news aggregators• Photo and video sharing• Crowdfunding• Self-publishing• Video conferencing• Streaming audio and
video
• Blogs• Wikis• RSS (Really Simple
Syndication) feeds• Podcasts• Instant messaging• Social bookmarking• Social networking
Emphasis on creating, connecting, communicating, collaborating
Source: Leverage New Age Media (blog): Sept 2015 https://leveragenewagemedia.com/blog/social-media-infographic
Mobile Apps
• There’s an App for That! Welcome to the Age of Mobility!
• Software applications designed to run on smartphones, tablets and other mobile devices.– Perform tasks related to productivity, information retrieval,
gaming, banking, entertainment, online shopping.– Available as freemium or purchased at low subscription
costs from native distribution platforms (app stores).– Apple App Store, Google Play, Windows Phone Store,
BlackBerry App World.– By 2017, 268 billion mobile apps downloaded
• 3http://www.statista.com/topics/1002/mobile-app-usage
Source: https://play.google.com/store/apps/collection/topselling_free?hl=en
Social Media Tools & Mobile Apps – Benefits For Library Leaders & Managers
Marketing & Promotion of library services, library collections and events
Communication with patrons about issues (database accessibility), gather feedback (new services, collection development) or suggestions for improving service
Increase Productivity
Enhance Brand Recognition/Visibility
Aid Professional Development
Enhance Teaching & Learning
Social Media Tools & Mobile Apps – Issues of Concern
Accuracy of information/Authoritative (think Wikipedia!)
Privacy/Security issues (Facebook, Snapchat, Google Glass)
Stability of current iteration/version (Google Reader now defunct)
Free (beta) vs. Fee based versions
Technical challenges (internet connectivity, ease-of use, firewall blocking, technological expertise)
Personal challenges (tools overload, time commitment, addiction, attention deficit, narcissist/selfie syndrome, work-life balance)
Social media MUST be evaluated before implemented: Social media policy (goals, target audience, resources, training, technical support,
maintenance, feedback) http://tinyurl.com/o3hqwjg Hiring Social Media Librarian
Source: http://bit.ly/1KA5KoN
Social Media Tools and Mobile Apps – Evaluation & Review Checklist1. Is the tool/app useful for patrons?
2. Can it add immediate value to current services provided?
3. Can it be easily implemented/accessed by less tech-savvy users?
4. Is it organised for ease of use?
5. Is the tool well known and established? For example, is there constant chatter and buzz in blogs, eforums, and other discussion groups about its reputation? Has the tool received positive reviews from users?
6. Is there evidence of longevity as demonstrated in the time it was created and its current iteration?
7. Is there evidence of free technical support?
8. Is it supported on multiple platforms and on mobile devices?
Social Media Toolkit & Mobile Apps For Library Leaders & Managers
Source: http://socialknow-how.com/wp-content/uploads/2012/06/toolbox1.png
The first step to using social media effectively is to determine your goals, set aside some time to learn, observe how other tech-savvy leaders are using social media, and inform your community as to how these tools will be used … http://www.educationworld.com/a_admin/social-media-tips-administrators.shtml#sthash.pXhWtPR2.dpuf
Communication (Library Patrons/Community/Staff) Facebook (social networking service) Twitter (microblogging service) WordPress (blog hosting service)
Marketing & Promoting Library Services, Library Collections, Events Pinterest (social bookmarking service) YouTube (video sharing service)
Professional Development Project Gutenberg Self-Publishing Press (self-publishing platforms) Coursera (Massive Open Online Courses – MOOCs - platform)
Productivity Doodle (scheduling, polling) Dropbox (file storage, syncing, sharing, 2 GB free) Survey Monkey (conducting surveys)
Building Library Collectionso Free E-books
Funding for Library Projects Kickstarter (crowdfunding platform)
Enhancing Teaching and Learning Makerspaces
Communication (Library Patrons/Community) Facebook (social networking service)
Infographics (data visualisation service)
Twitter (microblogging service)
WordPress (blog hosting service)
What is Facebook? A leading social networking
site with over 1.65 billion monthly active users. Can be utilized by libraries, individuals, businesses, non-profits, social groups etc.
How Can I Use Facebook (FB) in My Library?
o Create a FB group or page, invite members of your community to ‘like page’; create connections, engage in conversations
o Promote new services and collections
o Garner feedback on existing services
www.facebook.com
https://www.facebook.com/cybernotesacuril
247 friends
What is Twitter?No. 1 social networking and microblogging service (310 million users) that allows users to create, send and read messages or posts known as tweets in 140 characters or less.
How Can I Use Twitter in My Library?o Current awareness service to keep
followers informed about upcoming library projects.
o Attend conference virtually (follow conference hashtag #ACURIL2016)
o Promote new services & collections
o Network with other professionals
http://twitter.com/
https://twitter.com/natlibja
What is WordPress.com?A free open source blog hosting service.
How Can I Use WordPress.com in My Library?
Create blogs to:o engage in conversations
with your library community o initiate dialogue with library
staffo promote new
services/acquisitions and garner feedback
o professional networking
https://wordpress.com/
https://nalis.wordpress.com
http://cybrariansweb.com/blog
Infographics
What are infographics?The infographics industry is currently booming as website creators and marketers are incorporating informative graphics to visualize a great story or visually explain a problem. This mass appeal lies in the fact that infographics are portable & highly visible and simplifies the presentation of voluminous data.
- How Can I Use Infographics in My Library? Use infographics to easily
communicate statistical data about library projects, digital resources, collection development:
• Easel.ly• Creately• Piktochart
Source: https://www.pinterest.com/pin/366621225894628363
Marketing & Promoting Library Services, Library Collections, Events
Pinterest (social bookmarking service)
YouTube (video sharing service)
What is Pinterest? A virtual, visual-discovery tool that
enables users to collect, organize, manage, and share theme-based collections referred to as pinboards.
How Can I Use Pinterest in My Library?
Showcase archives & digital collections
Creating collaborative Pinterest boards with colleagues and community.
Promoting events, reading lists, exhibits, new acquisitions (book covers), reading lists, library projects.
Profiling new staff
https://www.pinterest.com
https://www.pinterest.com/acuril2/boards
https://www.pinterest.com/bibliotecacepal/boards
What is YouTube?Popular video hosting and sharing service that allows users to create, upload, share and view videos online. This repository of user-generated content includes movie clips, TV clips, music videos and original videos.
How Can I Use YouTube in My Library?Marketing/Branding/Promoting Services
YouTube has over a billion users — almost one-third of all persons on the Internet. Libraries are guaranteed a global viewing audience by posting videos on YouTube channels.
www.youtube.com
https://youtu.be/oMIpl7EATho
Professional Development Coursera (Massive Open Online
Courses - MOOCs – platform)
Linkedin (professional social network 400+ million members)
Project Gutenberg Self-Publishing Press (self-publishing platforms)
What is Coursera?An educational technology company offering massive open online courses (MOOCs) online courses aimed at unlimited participation and open access via the web.
How Can I Use Coursera in my Library? Enroll as student and benefit from
this free online learning platform.
1,800 courses, 145 academic institutions (including ivy league universities), 28 countries.
https://www.coursera.org
What is Linkedin?Linkedin is a professional network connecting over 400+ million professionals in over 200 countries.
How Can I Use Linkedin in My Library?Professional networking
o Control your professional identity online by posting information on current employment, educational background, skills, publications and research interest.
o Online access to a virtual meeting place to meet subject experts.
o Facilitate collaboration on projects with colleagues.
o Discover network connections that can help you in your career path.
www.linkedin.com
What is Project Gutenberg Self Publishing Press?
A publishing platform for contemporary and independent authors to upload, promote, and distribute their self-published works
How Can I Use Project Gutenberg Self Publishing Press in My Library/Workplace?
o Use as a free self-publishing tool to upload and distribute self-published works.
o Ebooks published on platform are downloadable in PDF format and compatible with most ereading devices.
http://self.gutenberg.org/eBooks/WPLBN0002827875-Libraries-of-the-Future-by-Licklider--J-C-R-.aspx?&Words=libraries
www.self.gutenberg.org
Productivity Doodle (scheduling)
Dropbox (file storage, syncing, sharing, 2 GB free)
Survey Monkey (conducting surveys)
What is Doodle?An online tool which simplifies scheduling by polling participants about availability to attend meetings.
How Can I Use Doodle in My Library?- Schedule meetings and
conference calls with colleagues, vendors.
- Added flexibility of syncing Doodle with other personal calendars maintained in Google or Microsoft Outlook.
The basic Doodle version is free and does not require registration http://doodle.com/create
http://doodle.com
What is Dropbox?A free file sharing, storage, and
synchronization service (automatic syncing across all devices).
How Can I Use Dropbox in My Library? Use this tool as a free service (2
GB free) for storing and sharing content in multiple formats (documents, audio, video, images).
Sharing data for group collaborative library projects.
https://www.dropbox.com
What is SurveyMonkey?A free web-based tool for creating
online surveys.
How Can I Use SurveyMonkey in My Library?Marketing Research
- Gathering feedback on new collections and services, programs & events- Measuring brand perception
www.surveymonkey.com
https://www.surveymonkey.com/r/K7939JL
Building Library Collections
Free Ebooks
EBooks What are EBooks?
Electronic books consisting of text and images read on electronic devices. Increasing consumer demand for ebooks in public, academic, and special libraries.
How Can I Use EBooks in My Library
Access and download to multiple devices (smartphones, tablets, dedicated e-readers)
Augment library collections by providing access to free ebooks
Amazon Free Ebook collection www.amazon.com/b?node=2245146011
Feedbooks http://www.feedbooks.com
Google Books www.books.google.com
Internet Archive https://archive.org/index.php
Manybooks Manybooks.net
Project Gutenberg www.gutenberg.org/wiki/Main_Page
Open eBooks http://www.openebooks.net
Open Library https://openlibrary.org
What is Kickstarter?A crowdfunding platform that solicits public funding to develop creative projects in multiple genres (art, music, publishing, technology).
How Can I Use Kickstarter in My Library?
Solicit Funding for Library-themed research projects - Libraries have developed
successful projects by seeking funding on Kickstarter.
https://www.kickstarter.com
• What are Makerspaces?Community-operated do-it-yourself (DIY) workspaces where individuals with common interests in diverse subject areas can meet, socialize, and collaborate.
• How Can I Use Makerspaces in My Library?Proactively develop library Makerspaces (in some instances partnering with corporate and non-profit sponsors) for communities to create, build, and innovate.
Digikidz Media Lab Philipsburg Jubilee Library
Sint Maarten- Create your own animated movie - Prezi Presentations- Safety on the internet- Make a digital picture book- Google earth- Facebook for seniors- Collaborative gaming
The way ahead
• Digikidz will become Digiworkz as of September 2016
• Media lab becomes a Maker Lab
– This means:• A 3 D printer and
Materials for science projects will be added to the equipment.
Sacramento Public Library (California) I Street Press - Community Writing & Self Publishing Center
Self publishing services via Espresso Book Machine … a “book robot” that prints, binds and trims quality paperbacks in minutes.
http://www.saclibrary.org/Services/I-Street-Press
EBM publishes a 400 page paperback in 5 minutes
1. Know why you are using social media tools (set social campaigns goals)
2. Provide added value (add high quality content)
3. Engage - build relationships/connect with your community
4. Network with industry players @ the forefront of developing tools & apps
5. Stay informed (keep up to date with current trends in a constantly changing social media landscape)
• Over 70% of libraries are using social media
• 60% have social media accounts for three years or longer
• 30% of Librarians are posting daily• Facebook and Twitter popular
channelsTaylor & Francis Survey on Use of Social Media in Libraries. Survey of Librarians in UK, US, India, Oct, 2014http://www.tandf.co.uk/journals/access/white-paper-social-media.pdf
Strategies for Success..
Resources for Keeping Up-to-date with Social Media Tools and Mobile Apps
General Resources• Library Technology Guides (www.librarytechnology.org )• Lifehacker (www.lifehacker.com)• Mashable (www.mashable.com)• OCLC Web Junction (www.webjunction.org)• Pew Research Internet Project (www.pewinternet.org)• ReadWriteWeb (www.readwriteweb.com)• TechCrunch (www.techcrunch.com)• Tech Soup for Libraries (www.techsoupforlibraries.org)• Wired (www.wired.com)• TED: Ideas Worth Spreading (www.ted.com)
Blogs • ACRL TechConnect (www.acrl.ala.org/techconnect)• ALA TechSource (www.alatechsource.org/blog)• David Lee King (www.davidleeking.com)• iLibrarian (www.oedb.org/blog)• Librarian in Black (www.librarianinblack.net/librarianinblack)• Library Future (www.libraryfuture.com/blog) • Library Stuff (www.librarystuff.net)• Lita Blog (www.litablog.org)• Stephen’s Lighthouse (www.stephenslighthouse.com)• Tame the Web (www.tametheweb.com)
Questions
• Ask me now or later.
• E-mail me: [email protected]
• Send a comment/question to my blog The Cybrarian’s Web– http://cybrariansweb.com