leading sustainable...was launched back in 2013 and was an instant success due to the high demand...

Online at www.nordicorganicfoodfair.com

13-14 November 2019

Scandinavia’s leading sustainable living event CO-LOCATED

WITH

NOW INCLUDING

WHY EXHIBIT

Truly the mostimportant Fair,and so many

interesting organicproducts! I really

love thateverything issourced fromorganic raw

material.Wonderful fairwith helpful

people.” EXHIBITOR, 2018

The Nordic region is known throughout the worldfor its commitment to clean living, natural healthand organic food, making it one of fastestgrowing and most exciting markets to be part of!

Denmark• Organic products were soldfor €1.5 billion in 2017 inretail (Danmarks Statistik)

• Public kitchens purchasedorganic food for €1.1 millionin 2017 (Danmarks Statistik)

• Copenhagen has a 90%organic share in the publicsector (Organic Denmark)

Sweden• Swedish organic salesincreased by 2.6 billion in2017

• 1539 eateries are certifiedorganic (KRAV)

Finland • 86% or organic purchases aremade in retail (TNSGallup/Organic barometer)

• Between 2012-2017 organicsales grew by over 50% (ProLuomu)

Norway• Organic food sales increasedby 9% in retail during the firsthalf of 2017-first half of 2018

• Organic products were soldfor €144 million in the firsthalf of 2018 (total sales in2017 was €268 million) - Allstats above from:Landbruksdirektoratet

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ExhIbITOr CaSE STuDy GINGER DIAMONDS

I chose to participate at the event as Ifind it the best way to get in contactwith new leads from across theworld. It’s a great opportunity tomeet new people, get newideas and follow new trends.

Our main goal for exhibiting atthe show was to generate newbusiness opportunities whichwas achieved! We went intofurther conversation with Holland &Barrett Sweden and after the fair I havebeen bombarded with requests from manycompanies around the world wanting to do business with us. The results have been phenomenal!

Martin Chab, founder of Ginger Diamonds Sweden ab

Why Nordic Organic Food Fair? Nordic organic market overview

The organic market share in 2017 reached:

Denmark 13.3% (Økologisk Landsforening)

Sweden 9.1% (EkoWeb)

Finland 2.3% (Pro Luomu)

Norway 2% (First half of 2018, Landbruksdirektoratet)

Organic food sales in Sweden, Denmark, Norway and Finland reached

€5.2 billion in 2017*

Sweden €2.7 billion Denmark €1.9 billionFinland €309 million Norway €288 million *EkoWeb, Økologisk Landsforening, Pro Luomu, Landbruksdirektoratet

• The governments have set targets for the amount of organic food thathas to be served in the public sector – Finland 20% by 2020, 60% inSweden by 2030 and 60% in Denmark by 2020.

• There are currently over 4205 certified organic eateries acrossScandinavia (KRAV, Okologisk-spisemaerke & Debio) a 4% increase from 2017.

(Based on conservativeprojections)

how you present your stand and engage with potential customersduring the show, are all crucial elements of maximising yourinvestment and getting the best out of your exhibition.Along with various options on packages, we provide a whole host ofadditional FREE marketing and PR services that will help you create areal buzz and make you stand out. In addition to this look out forsome fantastic sponsorship opportunities available! Stand package includes: Walls,

name board, carpet, lighting,electricity and table & 2 chairs.

With a bit of creativity you can easily make your shellscheme look great. Get some stickers, backdrops, a differentcarpet colour or get your walls painted – spend a bit extra andstand out from the rest.

Dressed for Success!

Stand Option Cost per square metre:Full stand package €390 Space only package

€360

Corner Stands + 10%

(Available to companies taking12sqm or more)

Creative Exhibiting Ideas:Make your stand eye catching and haveyour wooden walls painted from as little as€35 per panel – 1m x 2.5m.

You can hire out some great furniture andshelves from our onsite contractors – theyhave a catalogue full of ideas!

Want to add some nature to your stand? –you can also hire out plants and flowers.

You can bring your own banners, stickersand posters to brighten up the walls.

You can change the colour of the carpet orhave different flooring for an additionalcharge, starting from €10 per square metre.

Need local contacts for prints, stickers,etc.? Let us know!

We offer two main stand choices:

Full Stand Package: A hassle-free package including the standbuild, walls, name board, electricity, lighting, table and chairs

Space Only Package: Gives you the opportunity to design andbuild your stand yourself (minimum size is 12sqm)

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Rates and Packages

This is a dedicated area for Scandinavian enterprises looking toexpand their business on the Nordic market. Designed to promoteand encourage new product ideas with a special stand package,this area is aimed for small and new business ventures.

A place costs just €999 and includes a 1.5m x 1.5m spacewith a branded back wall, podium, carpet, electricity,spotlight, standard showguide entry, insurance,data capture app and daily cleaning.

Criteria for entry: business must be registered in Sweden, Denmark, Norway, Finland or Iceland.

If you want to apply for one of these places, please contact the sales team.

Innovation from Scandinavia

Stand Packages

After such a boom worldwide in veganproducts, Vegan Scandinavia will be aNEW feature in 2019 to showcase thevery best vegan friendly products forretailers to source.

The Natural & OrganicAwards Showcase is where exhibitors will be showcasing their latest products and wherethe voting takes place for The Natural & OrganicAwards Scandinavia. These products will also featurein a separate booklet handed out to visitors at theshow and promoted on social media.

Successfullyrun for thefirst time in 2018,the Innovation Pitch willreturn in 2019. Six companies will havethe exclusive opportunity to pitch their product infront of a live audience and the senior buying team atH&B Sweden.

Enterprise Europe Network will be joiningus again to facilitate and organise buyer-producer, face to face meetings. Thematchmaking event was first hosted in2018 and after such a success will beassisting exhibitors again in 2019 to findinternational business partners throughpre-booked B2B meetings.

We are launching a NEW area dedicatedto bringing the very best ethical alcoholfrom across the world to the Nordic region.Following growing interest from consumersto buy ethical alcohol we will be showcasingan array of organic, biodynamic, natural, freefrom and vegan wines, beers and spirits.

ShOW FEaTurES

What’s happening in 2019?The Organic Theatre will once again host a world class educationprogramme and will bring together high profile industry speakers who willcover a wide range of topics including innovation and productdevelopment, organic in the foodservice sector, market overviews andunderstanding the retail industry in the Nordic region.

The Organic Theatre

Enterprise Europe Network

Naked Drinks Innovation Zone & Natural & Organic Awards

Holland & Barrett LIVE Pitch

Vegan Scandinavia

What we can do for you...We have a dedicated marketing team who will help you with the following and much more:

retail buyers Guide – We design and print a brochure with the latest and mostinnovative products at the show. We send this to VIPs and senior retailers. Send us yourproduct details and we will do the rest.

Invitation postcards and visitor brochures – We’ll design, print and post these to youso you can send them out to buyers you want to invite to the show.

VIP Campaign – We run a hosted buyer programme to fly international buyers into the show. You can also nominate high profile buyers/retailers for us to invite to the show as VIPs.

“See us at the show” logos – Designed by us to be used on your website, email signatures and in newsletters.

Event banners – Download these from our website with a link taking people straight to the registration page for the show.

Personalised email invitations – Send these to your existing customer base.

Press releases – If you have a new product or brand you want to shout about then send us your press release. We can put it in our newsletters to our visitor database,use it on the show website and it could even be included in our press releases.

What you can do...Make sure people know you will be there – Send out VIP invites, email them, adddetails to your email signature, call up new and existing clients to arrange meetings atthe show.

Go crazy on social media – Tweet about it, post pictures on Instagram, create a buzz on Facebook or integrate it with your blog and your website –#NOFF19 #NordicOrganic @NordicOrganicStand out – A great stand design helps deliver your exhibition objectives. You can dosome very creative things with a stand package.

Train your staff – 80% of the success of your stand is down to your staff, so train them. Use approachable people who are fully briefed and can speak confidently about your business.

Don’t – Eat on the stand, sit down, have your back to the aisle, have a messy stand orhave tacky giveaways.

Collect leads – With the mandatory data app you can easily collect all your leads. Themore quality leads you leave with, the higher your chances of winning big business!

Follow-up – If you don’t follow-up your leads, why invest in the exhibition to begin with?You would be amazed how many exhibitors don’t follow-up their leads! Make sure youcontact all of your leads at least six times after the show.

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Top tips for exhibiting success

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Excellent industry feedbackNordic Organic Food Fairis a great place to exploretrends, meet colleagues inthe business and createbeneficial networks forHolland & Barrett. I’mlooking forward tofinding and exploringnew, innovative andinteresting products thatcan help people to easilychoose a healthierlifestyle; preferablyproducts that are uniquein our field.” SUNNIVA ÅHLSTAD, CATEGORY MANAGER,HOLLAND & BARRETT SWEDEN

Given, that nowhere in Europe has a higher percentage oforganic retails sales, the Nordic Organic Food Fair is a veryimportant and interesting show for organic companies. In2017 we visited the fair and decided to exhibit in 2018. Thelevel of products showcased are professional and it’s a greatway to meet existing partners and to start new partnerships.It’s simply great to be part of it.”MICHAEL THEINER, BRAND COMMUNICATION, BIOSÜDTIROL

Our goal at this year’s exhibition was to identify potentialdistributors for Sweden and Norway since we already exportto Finland and Denmark. We now have the luxury to choosebetween a few distributors for Sweden and Norway, so we’revery pleased with the result.”JACOB THUNDIL, DIRECTOR, COCOFINA

Increase your brand awareness and lead generation at Eco lifeScandinavia by sponsoring the show. We can create tailor-madepackages designed specifically for you. We can adapt to any budget tomake sure you have the best visibility before during and after the show.

Exclusive opportunities include • Show bag• Central café• Entrance café• Entrance wardrobeWe also have limited opportunities in the run up tothe show to raise awareness about your brandbefore you hit the show floor. We can include yourcompany banners on our website. We havesponsorship opportunities in our monthlynewsletter which is received by over 15,000industry professionals.

Sponsorship Opportunities

‘‘ I was impressed with theplanning of the event, thecalibre of exhibitors and theimpressive visitor namesacross the show floor. Theprogram was fully bookedwith a lot of captivatingpresentations and seminars. I must say it is the place tobe if you want to be in theorganic business.” EMMA BERGQVIST, FOUNDER, TREE OF BRANDS & PRESIDENT, NOC SWEDEN

First Floor, Nile house, Nile Street, brighton bN11hW, uKTel: +44 (0)1273 645110 Fax: +44 (0)843 2909036Email: [email protected]

Organised by

Who’s who at the show...EVENT TEaM: FOR INFORMATION ABOUT YOUR STAND, SPONSORSHIPOPPORTUNITIES, AND THE CONFERENCE PROGRAMME.

FOR ECO LIFE ANDNATURAL BEAUTY CONTACT:

Melina VikingSales ManagerTel: +44 (0)1273 645 141Email: [email protected]

OPEraTIONS: OPERATIONS ORGANISE THE LOGISTICS OF THE SHOW AND ALL THE HEALTH AND SAFETY FORMS. THEY WILL SEND YOU YOUR ONLINE EXHIBITOR MANUAL [email protected] 3-4 MONTHS PRIOR TO THE SHOW.

helen TrottOperations ManagerTel: +44 (0)1273 645122Email: [email protected]

MarKETING: FOR ANYTHING MARKETING AND PROMOTION RELATED - YOU CANORDER VIP INVITES, POSTCARDS, SHOW LOGOS, WEBSITE BANNERS, ETC.

Sharna WaidPR ManagerTel: +44 (0)1273 645144Email: [email protected]

Vicky holmanGroup Marketing ManagerTel: +44 (0)1273 645117Email: [email protected]

Pernille GibsonMarketing ExecutiveTel: +44 (0) 1273 063 846Email: [email protected]

Fiona allenEvent DirectorTel: +44 (0)1273 645224Email: [email protected]

Sophie bresnahan Sales ExecutiveTel: +44 (0)1273 944 452Email: [email protected]

Caroline Sommerfelt Marketing ManagerTel: +44 (0)1273 645 159Email: [email protected]

If you have any further questions about exhibiting at Nordic Organic Food Fair, please contact the relevant team below:

Pr: LET THE PR TEAM KNOWOF ANY NEW PRODUCTSOR SHOW HIGLIGHTS.

Siobhan ThompsonSenior Sales ExecutiveTel: +44 (0)1273 063 844Email: [email protected]

leading sustainable...was launched back in 2013 and was an instant success due to the high demand...

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