Leading Project-Driven OrganizationsCreating Strong Capabilities for Organizational Change and Transformation MADRID. 16, 17 AND 18 OF NOVEMBER 2011

Global Supply-Chain ManagementBuilding Competitive Advantage Across BordersMADRID. 14, 15 AND 16 OF MARCH 2012

The Emerging Telco & Media IndustryInnovation and Business Transformation in an Era of Industry Redefinition MADRID. 21, 22 AND 23 OF MARCH 2012

M A D R I D

NOVEMBER - MARCH

2 0 1 1 - 2 0 1 2

www.execed.ie.edu/internationalprograms

“Our programs allow executives to renew their competitive edge, commitment, entrepreneurial spirit, global vision and their motivation – and later on, our

business forums and Centers of Excellence offer platforms for a continuous learning.”

Santiago Iñiguez. Dean of IE Business School

Fully recognized by the three principal

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of business education.

IE Business School is consistently ranked among the top Business Schools worldwide by international financial and economic media groups. www.ie.edu/IE/php/en/rankings.php

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Executive Education

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Creating Global LeadersWorldwideIE Business School’s Executive Education Division is renowned for executive development programs that provide strategic insight and deliver global perspectives. Our Executive Development Programs are consistently ranked among the top 15 in the world (Financial Time’s Ranking, May 2010).

AgeLess than 35: 20%35 to 45: 31%45 to 55: 34%More than 55: 15%

Company SizeMultinational or large: 52%Medium: 34% Small: 14%

Countries of OriginSpain: 18%Eastern Europe: 25%Western Europe: 22%South America: 15%Rest of the World: 20%

Participants’ Profile

Who are these programs designed forLeading Project-Driven Organizations has been designed for senior executives and managers who must bring complex and heterogeneous projects to successful completion with a minimum investment in time and resources.

Global Suppy-Chain Management has been designed for executives whose responsibilities are directly involved in the supply chain process or in charge of delivering supply chain services to their customers.

The Emerging Telco & Media Industry program has been designed for executives and managers of companies related to media, entertainment, advertising and telecommunications who must understand the challenges facing this industry and develop new business opportunities to overcome them.

Even though each program may be targeted to a different area, the following positions will benefit enormously from attending these programs:

• CEOs.• ManagingDirectors.• GeneralandFunctionalManagers.• DivisionalandFunctionalManagers.• BusinessDevelopmentManagers.• ChiefProjectOfficers/ProjectManagersandProjectTeamMembers.• Consultants and experts in Supply-Chain Management, Project Management and

Organizational Change.• Consultantsandexpertsinmediaandtelecommunicationstransformation.• R&DandInnovationDirectors.• HumanResourceDepartmentHeads.

Leading Project-Driven OrganizationsCreating Strong Capabilities for Organizational Change and Transformation

Program Overview.Today, more than ever before, executives are faced with an imperative need to successfully meet and lead change, providing effective results for their organization’s strategic objectives. In effect, these strategic objectives are achieved through the completion of hundreds of simultaneous and competing projects designed to improve organizational performance, which must be additionally completed with a stark shortage of resources. The challenge then lies in the ability to optimize these limited resources, while aligning them with both, the organization’s key priorities and the actions that generate the highest impact.

Leading Project-Driven Organizations is a hands-on three-day international executiveprogram that focuses on developing the internal capabilities needed to integrate all aspects of successful complex project completion: organizational factors; how to improve motivation and reduce barriers while championing change, as well as, structural issues; how to identify, prioritize, implement, control and integrate projects with the overall business strategy.

Program Objectives.Leading Project-Driven Organizations has been designed to sharpen your transformational and change management skills through proven project management best practices, and drives participants to a deep understanding of the strategic approaches that successful companies formulate in order to manage the myriad of projects they face, including both hard and soft skills, which will unmistakably improve your organization’s project completion rate of success.

Throughout this program you will:•Gaincross-industryunderstandingofthekeystrategiesandcriticalfactorsthatleadto

project success or failure. •Understandthebuildingblocksbehindsuccessfulprojectimplementationandlearnto

apply this foundation within your own organization. •Understandwhichfactorsaffectchangeinitiativesandwhichapproachesandtechniques

arerequiredineachstepofthechangeprocess.•Recognizethedetailedupfrontplanningrequiredwhencreatingahomogenousvisionof

eachproject’scritical-pathandprojectclosing.•Attainkey insights into thedifferentapproachesavailable toaccelerateandmaintain

projectschedules,andtheriskassessmentsrequiredtolimitprojectdeviations.•Acknowledge the importance of programs: acquire methods to successfully select,

prioritize and plan project portfolios given your business context. •Understand the success factors associated to your personal performance as project

champion. •Grasptheimportanceofexternalandinternalcommunication.•Realizethepowerofproject“ownership”andlearnhowtoreinforcethecollaborationof

your team.

Program Content.The program features several stimulating modules that analyze complex project management fundamentals from diverse points of view. Topics to be discussed include:

Turning insight into action • Identifyingstrategiesthatimproveprojectoutcomes.•Understandinghowtosuccessfullymanagechangeandplantoclosethe“change-gap”.•Recognizingthegreatestbarrierstointegrationsandhowtoovercomethem.

Leading Virtual and Matrix Organizations •Managingteams:undertakingindividualresponsibilityfortheoutcomeoftheproject.•Timemanagement:whereyoushouldfocusyourtimetoobtainthebiggestimpact.•Managinglackofalignmentbetweenteamsandstakeholders.•Delegation:howtodoiteffectivelywithaminimuminvestmentintimeandresources.

The Project Office as the key enabler for organizational change •DefiningandimplementingtheProjectOfficeasavehiclefororganizationalchange.•Methodologies,toolsandframeworksthatsupportanddriveyourprojectstosuccess.

Managing Project Portfolios: Defining the Portfolio Matrix •Prioritizingandselectingprojectsdependingontheirfitwithcorporatestrategy.•Allocatingresourcestoprojectrequirements.•Creatinggovernancemechanisms.

Project Planning: Preparing your team for project management •Demystifyingprojectmanagement.•Aligningresourceswiththecritical-path.•Understandingbarriersandrisks:scopeandapproach.

Executing and Managing Projects •Executingprojectplanningandestimatingschedules:time,costandscope.•Managingrelationshipswiththirdparties:consultants,ITdevelopersandsuppliers.•Controllingprojectresults:managingmetrics,documentingprocessandprojectclosing.

PROGRAM DATES16, 17, 18, November 2011

PROGRAM LOCATIONMadrid, Spain

PROGRAM FEE€ 3,800

Faculty.

OSWALDO LORENZO. Operations Management and Technology Professor•PhDinIndustrialandBusinessStudies,WarwickBusinessSchool,UK.•ColloquiumonParticipant-centeredLearning,HarvardBusinessSchool,US.•MBA,IESA,Venezuela.

ANGEL BATALLA. Strategic Management and Organizational Change Professor•PhDCandidateinHumanities,UniversidadFranciscodeVitoria,Spain.•Director,AdvisorandHands-onInterminExecutiveonrestructuringissues.•Member of The Turnaround Management Association and The Instituto de

Consejeros y Administradores, Spain.

CARLOS LOZANO. Operations Management Professor•ManagingDirectorofBusinessInnovationConsultingGroup(BICG),consultingand

research firm focused on Transformational and Structured Innovation.• InternationalbusinesscareerwithGECapital,GenworthFinancialandFirstData/

WesternUnion.•Expert in Transformation Programs: Six Sigma, Lean and Advanced Project

Management.

MARK FRITZ. Leadership and Organizational Behavior Professor •ManagingDirectorofProcedure,consultingfirmfocusedonPersonalandLeadership

Effectiveness.• InternationalbusinesscareerwithEastmanKodakCompany.•Authorof“TimetoGetStarted”and“TheTruthAboutGettingThingsDone”.•ExpertinLeadingPeopleataDistanceandvisitingprofessoratIEBusinessSchool,

Spain.

OSWALDO LORENZO ANGEL BATALLA CARLOS LOZANO MARK FRITZ

Global Supply-Chain ManagementBuilding Competitive Advantage Across Borders

Program Overview.Modern companies today face a range of global challenges and international market opportunities, which they must anticipate, meet, turn to their advantage and then translate into profits. With product lifecycles shortening and global rivalry increasing, success depends on revolutionizing a company’s operations strategy through increased efficiencies in the management of global supply chains.

Global firms need to integrate the supply chain components into a well defined andmanaged system which reduces costs and increases efficiencies while being able to deliver the right product to the right market at the right time.

This is an increasingly challenging task at hand when the supply chain extends through different continents and needs to respond to, and be aligned with, local market demand strategies and systems.

Global Supply-Chain Management is an intensive three-day international executiveprogram for senior operations managers who are looking to improve operational performance in their organizations through the successful integration of all supply chain components. The program is taught by IE Business School’s renowned academics in the field, which will inspire innovative thoughts and provide participants with the winning tools and best practices needed to improve supply chain performance and gain competitive advantage.

Program Objectives.Global Supply-Chain Management focuses on all functions of global supply chain management: facilities, inventories, transportation, information, outsourcing, product design, planning and forecasting, manufacturing, logistics, distribution, and fulfillment. The program addresses these key issues with challenging examples of operations and manufacturing excellence in product and service firms worldwide, through in-depthanalyses and interactive discussions.

Participants will develop a sound understanding of how to:•Designa supplychain strategy thatfits inadynamicandfiercecompetitiveglobal

environment and positions their company for future growth.

•Buildandmaximizesupplychaincommunication,collaborationandtrust inacrosscultural and interdisciplinary environment.

PROGRAM DATES14, 15, 16 March 2012

PROGRAM LOCATIONMadrid, Spain

PROGRAM FEE€ 3,800

•Createoperatingsystemsforlastingcompetitiveadvantage.

•Designglobalnetworks.

•Gainsuccessfulglobalnegotiatingskillsininterculturalcontexts.

• Identifysupplychainrisksandlearnhowtoforecastthem.

•Developstrategicpartnering,alliancesandoutsourcingnetworks.

•Adapteffectivelytounplannedevents.

• Implementframeworksforcreatingdata-richsupplychains.

•Designhighlyflexiblesupplychainsthatcanadapttochangingtechnologiesandcustomers.

•Manage organizational change in the process of creating build-to-order supplychains.

Program Content.

The program features several stimulating modules that address numerous issues of concerntooperationsmanagers.Keytopicstobediscussedinclude:

Concepts and Tendencies•ThemeaningofSupplyChainManagement.•SupplyChainManagement,LogisticsandMarketing.•Handlingmultiplepipelinesandthelean-agileapproach.

The Strategy of Global Supply Chains•Howtoredesigntheprocurementfunction.•Howtobuildeffectivealliances.•Howtodesignyourglobalnetwork.

Integrated Product-Process-Supply Chain Design and Innovation•Howdoesproductdesignsupportsupplychainflexibility.•Howtouseproductdesigntoleveragesupplier-ledinnovation.•Howtomanagechangefrombuild-to-forecasttobuild-to-ordersupplychains.

Faculty.

The program has been designed and will be taught by IE Business School renowned faculty members who incorporate the latest customer management tools, drawing from theiruniqueconsulting,research,andteachingexperiences.

ANGEL DIAZ. Operations Management Professor•PhDinBusinessAdministration,UniversityofMaryland,USA.•MScinManagementScience,CranfieldInstituteofTechnology,UK.•BScinMechanicalEngineering,SimónBolívarUniversity,Venezuela.•DirectorofthePhDProgram,IEBusinessSchool,Spain.•Visiting Professor, Bordeaux School of Management (France), INCAE (Costa Rica),

UniversidaddelaLaguna(Spain).

LUIS SOLIS. Operations Management Professor•PhDinManufacturingManagementandEngineering,UniversityofToledo,USA.•MBA,ITESM,Mexico.•MScinIndustrialEngineering,ITESM,Mexico.•CPCL,HarvardBusinessSchool,USA.• IndustrialandSystemsEngineering,ITESM,Mexico.•Chair,OperationsandTechnologyManagementDepartment,IEBusinessSchool,Spain.

FABRIZIO SALVADOR. Operations Management Professor•PhDinOperationsManagement,UniversitádiPadova,Italy.•MScinEngineeringandManagement,UniversitádiPadova,Italy.•AdjunctProfessor,MIT-ZaragozaLogisticsProgram,USA.•ResearchAssociate,MassachusettsInstituteofTechnology(CenterforTransportation

andLogistics&MITSmartCustomizationLab),USA.•FacultyResearchAssociate,ArizonaStateUniversity,USA.•ProfessorofOperationsManagement,IEBusinessSchool,Spain.

PROGRAM DATES14, 15, 16 March 2012

PROGRAM LOCATIONMadrid, Spain

PROGRAM FEE€ 3,800

ANGEL DIAZ LUIS SOLIS FABRIZIO SALVADOR

The Emerging Telco & Media IndustryInnovation and Business Transformation in an Era of Industry Redefinition

Program Overview.The Emerging Telco & Media Industryisachallengingthree-dayinternationalexecutiveprogram that focuses on understanding market trends and developing the internal capabilities needed to identify and execute the best opportunities for your organization in this turbulent era. The program draws on our experience gained over the past seven years working with the key players of these industries, developing a holistic and integrated view ofthemarketanditsexpectedevolution.Ahands-onorientedprogramthatwillchallengeyour vision of the industry, the vision of your company, and their future evolution.

Program Objectives.Designed to sharpen your strategic vision of the market, your transformational and change management skills, giving you a view from every angle, through proven management best practices, and methodologies developed by leading organizations in this industry. The program drives participants to a deep understanding of the strategic approaches that successful companies formulate in order to manage the myriad of opportunities and challenges they face, linking innovation and execution in a fast changing industry.

Throughout this program you will:

• Gaincross-industryunderstandingofthekeystrategiesandcriticalfactorsthatleadersinthe telecommunications, media, Internet and advertising industries are using to succeed in the marketplace.

•Developanintegratedvisionoftheindustrybyapplyingouranalysisframeworktoyourspecific case.

•Awarenessofthechangingcontentdistributionlandscapetobeabletotakeadvantageof the technological change and new consumer behavior.

•Understandhowanewstrategicframework-platformstrategy-canhelpyoucreateanddevelop a higher position in this market, and evolve with it.

• Gainabetterunderstandingofthetoolsrequiredtoadapttoorganizationalchange,andhowtoapply them.

• Integratethestrategiesandtoolsconnectingsuccessfulinnovationandyourcustomerinto a new vision of the organization.

•Explore business and collaboration opportunities in a cross-industry analysis of thedifferent players and roles in this emergent industry, translating trends into real business opportunities.

Program Content.Understanding the Telco & Media new environment: Redefining a new industry through technological and social change•Gainunderstandingofcross-industrytrendsandtheimpactonotherindustries.• Identifykeyindicatorsandfitthemintoaframeworktoanalyzetheindustry.•Clarifytheroleofcustomersandadjacentindustriesinthisevolution.•Opportunitiesat theedges: identifyemergingvaluepropositionsandhow theycan

impact traditional business models.

Creating capabilities to react to customer and technological change: The emergence of platform strategy•Platformstrategyasatooltounderstanddigitalmedia.•Fromstrategytoimplementation:whattodoabout“everybodywantstobeaplatform”.•Lessonsfromsuccessfulplayers:selectyourroleinthedifferentplatforms.•Strategicanalysisandimplementationinthisnewparadigm.

Defining and deploying the customer centric organization•Movingfromaproductcompanytoacustomercentriccompany.•Servingtheneedsofyour“old”clientsversuswhatyour“new”clientsneed–andare

willing to pay for.• Identifythekeyprinciplesincreatinggreatcustomerexperiences

Innovation as a tool for transformation: Technology & market driven innovations•Changingthemindsetofleadership:buildinganinnovativeorganization.•Thedifferentrolesoftheleadersinshapinginnovation.•Understandinghowtechnologyandsociety interactsowecanbuildgreatproducts

and experiences.•Technologyinnovationvs.marketdriveninnovationisnotonlyaboutterminology.

Digital Distribution Business Models: Platform Convergence. •Thechangingcontentdistributionlandscape.•Threats and challenges of the new players towards the traditional producers and

distributors.• Improving storage and distribution capabilities, allowing customers to consume

content wherever they are, whenever they want to.

Organizations and transformation: Strategies and tools•Organizationalleveldesigntocreatecustomer-orientedandinnovativeorganizations.•Changemanagementasakeyactivity.•Keyprinciplesincreatingamatureandable-to-changeorganization.

Platform strategies as a transformation tool•LearnhowverysuccessfulcompaniessuchasGoogle,Microsoft,Facebook,Apple

and others have used Platform Strategy to gain command of their markets, displacing the leaders and improving revenues and net profit in the process.

•Creation of a global telco-media technology landscape that will help you positionyourself in your next decision making process and navigate through it.

PROGRAM DATES21, 22, 23 March 2011

PROGRAM LOCATIONMadrid, Spain

PROGRAM FEE€ 3,800

Faculty.

RICARDO PÉREZ. Information Systems Professor•PhDcandidateininformationtechnologies,MIT,USA.•PhD candidate in corporate information systems at ESTII, Universidad Politécnica de

Madrid, Spain.•MBA, IE Business School, Spain.

MARTIN BOEHM. Marketing Professor•Professor of Marketing. IE Business School, Spain.•PhDinMarketing,FrankfurtUniversity,Germany.•MBA,AustralianGraduateSchoolofEntrepreneurship,Australia.

ROGELIO VELASCO. Former Head of Telefónica’s Corporate Content Unit•ExMDTelefónicaCorporateContentUnit,Spain.•ExCIOTelefónicaVentureCapital,Spain.•ProfessorofEconomics,UniversityofGranada,Spain.

SALVADOR ARAGÓN. Information Systems Professor•ChiefInnovationOfficer,IEBusinessSchool(2006-present).•MBA, IE Business School, Spain.•DegreeinIndustrialEngineering,ETSIISanSebastián,UniversidaddeNavarra,Spain.

ENRIQUE DANS. Information Systems Professor •PhDinInformationSystems,JohnE.AndersonSchoolofManagementatUCLA,USA.•CourseParticipant-CenteredLearningProgram,HarvardBusinessSchool,USA.•MBA, IE Business School, Spain.

CARLOS DOMINGO. CEO at Telefonica I+D and Board Member at Jajah•PhDComputerScience,UniversitatPolitècnicadeCatalunya,Spain.•AeA/StanfordExecutiveInstitute,StanfordUniversityGraduateSchoolofBusiness.•Masters in Computer Science, Tokyo Institute of Technology, Japan.•BachelorinComputerScience,UniversitatPolitecnicadeCatalunya,Barcelona,Spain.•DirectorofInternet,MultimediaandtheBarcelonaR&DCenteratTelefonica,Spain.

RICARDO PÉREZ MARTIN BOEHM ROGELIO VELASCO SALVADOR ARAGÓN ENRIQUE DANS CARLOS DOMINGO

WHY IE BUSINESS SCHOOLIE Business School is a leading international business school oriented at providing top-level training for executives. The recognized prestige of our teaching faculty, the degree of excellence of our academic programs and a clear international focus are the keys behind a learning model that has ranked IE Business School’s Executive Education Divi-sion among the top 15 in the world (Financial Time’s Ranking, May 2010).

The Executive Education Programs offered by IE Business School aim to develop the vision, skills and management capabilities required tomeet themanyandvariedcha-llenges facing business organizations, both today and in the future.

Our school’s training model promotes per-sonal, intellectual and professional develo-pment and does so in a global framework to expand and deepen international pers-pectives among participants. The programs we run are open and/or tailored to meet company or individual needs and provide a targeted and thorough foundation that will translate into a direct impact on business or individual performance.

In recognition of the high quality and aca-demic rigor of our programs, IE Business School is accredited by EQUIS (EuropeanQuality Improvement Systems), AACBS In-ternational (The Association to Advance Co-llegiate Schools of Business) and AMBA (As-sociation of MBAs).

We invite you to join our community and be-nefitfromauniquelearningexperienceinanenvironment that nurtures top-level talentboth professionally and personally.

LEARNING MODELThese international operations programs have been designed to push participants be-yond simply acquiring new knowledge andskills. They are built around interactive dis-cussions, case studies and teamwork, all of which are intended to expose participants to the frameworks and tools they will need to succeed in an international and competitive business environment.

These programs also attract a highly diverse and qualified audience that spans a widerange of business titles and functions. The resulting input of backgrounds and cultures allows participants to learn from different perspectivesandtechniques,buildinguponthe experience and expertise of one another.

In order to continue networking and sharing with fellow participants after their experience in Madrid and at IE, we will launch a virtual online campus which will allow executives to reconnect, recharge and recommit to their strategic and personal development plan.

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INTERNATIONAL EXECUTIVE PROGRAMSACADEMICYEAR2011-2012

SKILLS TRACK•CoachingforResults.-October2011/June2012•LeadingTeams.-October2011/May2012•ExecutiveNegotiationWorkshop.-October2011/June2012•ChangeManagementWorkshop.-November2011/May2012•InnovativeLeadership.-November2011/April2012•GlobalLeadershipforWomen.-May2012

FINANCE TRACK•FinanceandAccountingWorkshopforNon-FinancialManagers.-November2011/March2012•AlternativesinCapitalMarkets.-November2011•CorporateFinance.-November2011/May2012•Cross-BorderMergers&Acquisitions.-December2011/June2012

MARKETING TRACK•ServiceMarketingandCustomerStrategy.-October2011/May2012•EffectiveKeyAccountManagement.-October2011/March2012•MarketingStrategyinBusinessMarkets.-November2011/May2012•TheStrategyandTacticsofPricing.-November2011/March2012•StrategicBrandManagement.-February2012•BuildingaCustomer-CentricOrganization.-June2012

OPERATIONS TRACK•LeadingProject-DrivenOrganizations.-November2011/April2012•GlobalSupply-ChainManagement.-March2012

SECTORIAL TRACK•TheEmergingTelco&MediaIndustry.-March2012•EffectiveManagementforSecurityProfessionals.-June2012

GENERAL MANAGEMENT TRACK•HighPotentialLeadersProgram.-May/June2012

LEARNING THROUGH CONTEXT•India:AnInsideView.11,12,13and14ofOctober2011

Operations TrackAgreement are available both for a single individual or group of executives from the same firm

who wish to combine two or more programs from any track

Global Supply-chain manaGement

project-Driven orGanizationS

OPERATIONS

TRACK

APPLICATION PROCESS Candidates may apply online at www.execed.ie.edu or send the application form that accompanies this information by email to: Karen.Hobbs@ie.edu or fax to +34 91 563 2632.

PROGRAM DATES AND FEESLeading Project-Driven Organizations.Madrid, 16, 17 and 18 of November 2011 Fee: € 3.800

Global Supply-Chain Management.Madrid, 14, 15 and 16 of March 2012Fee: € 3.800

The Emerging Telco & Media Industry.Madrid, 21, 22 and 23 of March 2012Fee: € 3.800

PROGRAM FEE INCLUDESEach program fee covers tuition, course materials, all coffee breaks and lunches and an extracurricular networking activity.

Fees do not include accommodation. If you wish, we would be happy to make a reservation for you at one of the hotels within walking distance of our premises and with which we have special agreements.

Payment is due within 30 days of the invoice date or upon receipt of the invoice if admission is within 30 days prior to the start of the program. Cancellation policies are outlined in the information provided to applicants upon admission.

Admission

Karen HobbsInternational Executive Programs ManagerMaríadeMolina,27Madrid28006–Spain

karen.hobbs@ie.edu Tel.: +34 91 568 96 69Fax: +34 91 563 26 32www.execed.ie.edu/internationalprograms

FOR FURTHER INFORMATION, please contact:

MaríadeMolina,27 28006Madrid.Spain.EU

Tel.: (+34) 91 568 96 69 Fax: (+34) 91 563 26 32

www.execed.ie.edu

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