leading online | innovators magazine
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28/01/16 19:15Leading online | Innovators magazine
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|16 December 2015|
By Paul MacAlindin (https://www.facebook.com/macalindin/)– conductor of the National Youth Orchestra
of Iraq
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Paul with Arabella Steinbacher and the National Youth Orchestra of Iraq at Beethovenfest 2011.%
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We conductors are a funny breed; once we get a taste for it, it’s hard to stop. Yes, we’ll tell you that the
music comes first, that we are in the service of the composer, that we’re there to ‘help’, but the real reas-
on we want to stand in front of a highly seasoned and professional workforce and tell them what to do,
is because we love the electricity pulsing through our veins! We long for the power to shape the orches-
tra’s sound, exuding charisma through every pore (when it’s there at all) and taking people on the jour-
ney from darkness to light that great symphonic music affords us. Most of all, we love the thrill of giving
everyone an epic night out.
Books on leadership are thick on the shelves, but when I took on musical directorship of the National
Youth Orchestra of Iraq in 2008, 99% of my leadership was online. For this, there is little real guidance.
Years of fundraising, video auditions, visa and project management burnt through four laptops and
thousands of cups of coffee in Cologne’s internet cafes. So how did we do it?
Management guru, Charles Handy wrote Trust and the Virtual Organisation (ht-
tps://hbr.org/1995/05/trust-and-the-virtual-organization)back in 1995, a classic that hits at the core of
human behaviour in organisations. Trust, he says, ‘is not blind’. We build our relationships best of all
face to face, which is tricky when managing an online project team. As English, German, Iraqi Arabic and
Sorani Kurdish became our organisational languages, the possibilities for misunderstanding spiralled
upwards. I had the relative advantage as a Scot in Germany, of being practised at modifying my English
to be slower, clearer and idiom-free: so-called ‘Language Two English’. Having the patience to listen care-
fully and compassionately (most of the time), led to me questioning, clarifying and summarising often.
We tried to get away from emails towards a higher context communication like phone, Skype or face-to-
face to pick up emotional clues around our discussions. Though we rarely met face-to-face, when there
was a chance, we took it.
Handy also mentions that ‘trust needs boundaries’, so we needed to build our online trust, step by step
over time. Our tasks tested our response time and accuracy against the reality of a country coming out
of war. We often found ourselves negotiating around shattered infrastructures or security issues. Get-
ting the audition videos from across Iraq, for example, hit major technical and logistical barriers which
tested our trust in each other, often leading to blind faith. However, the audition process became vital
for establishing the players’ wider trust in our fairness, hard work ethic and inclusivity, crucial motivat-
ors for driving our musical quality over the years.
What happened when stuff didn’t get done well enough, or at all, and emails went unanswered? I would
either do it myself or redelegate in order to manage a deadline. Anything could cause this: the wrong
tone of email, bad timing, intercultural misunderstanding, lack of local knowledge such as public holi-
days or some invisible issue to do with hierarchy and internal politics. Or maybe we were just talking to
the wrong people?
For a leader, all of this backs up over time like a bad drain into Sacrifice Syndrome, the project becomes
high maintenance, you lose grasp of your down-time and burn out. For me, running the orchestra some-
times felt like driving a car over a cliff once a week to see if I could land softly. Eventually, I learnt how
becoming numb was a sure-fire way to shut my intuition down.
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For many entrepreneurs, whether socially motivated or not, it’s the the passion to build up a business
from scratch that’s deeply thrilling. Our emotional gut energy gives wind to the sails of our intellect, intu-
ition and actions. I kept that passion rolling by failing readily in our high risk environment, learning fast,
feeding back into the organisation and taking the team as far as possible with me on that curve.
Through my favourite leadership matrix, from Dan Goleman’s book Primal Leadership, (http://changing-
minds.org/disciplines/leadership/styles/six_emotional_styles.htm) I see all communication as emotional,
whether we’re conscious of it or not, and open to misinterpretation in an online environment. I break it
down like this:
Do as I say is good for getting results where people need to be clearly told what to do, as in a crisis. This
is fine for clear actions like filling out a visa application or creating an audition video, and works well
with carrot-and-stick leadership. But, it’s pretty short term. Online, this style of leadership often became
a conversation to clarify what was wanted, so an instruction became relationship-based.
Come with me is the much lauded visionary style, with a longer term trajectory and less value on a day-
to-day basis. Trust in the orchestra had to be continually reinforced, because the orchestra’s progress
over the years couldn’t always be felt. Here, I used YouTube and Facebook to demonstrate our value so
that our partners and players could see and hear the tangible growth and alignment with our vision.
Democratic leadership is about a question and the patience to listen to the team’s answers, which I
wrote on (http://www.innovatorsmag.com/blue-ocean-under-iraqi-sky/) previously for Innovators. This
showed how we built trust in each other from the outset and created our shared vision together.
We actively promoted ‘people matter’ or affiliative leading in the orchestra courses, as young players
needed intensive musical care from our teaching team. However, the online reality was tougher, as we
stretched to the limits the relationships we’d built with each other during our annual courses, and make
them last till the next course. Going home afterwards had a kind of ‘return to default setting’ effect.
Constantly keeping the team focused on results and next steps kept our differences at bay and focused
us hard on the ‘why?’ of making music.
Do as I do is pace setting, and obviously, leadership for conductors. The joke goes, an orchestra without
a conductor sounds pretty good. But a conductor without an orchestra? Pretty awful! The desire to lead
doesn’t mean anyone should want to follow us, and here I come to the orchestra’s core reality. Coming
out of war, they were desperate for any help to rebuild their musical lives. In online management, in-
trinsic motivation is, of course, an aspect of success. If they can just switch you off, or worse, ‘unfriend
you’, then that’s your influence over. Is somebody testing you to see how much they can get away with?
Again, trust has boundaries, and these can be tested, expanded, and rebuilt if necessary. To be honest,
leading online with do as I do failed to motivate some team members, whilst others learnt fast and re-
sponded with better precision and quality. I should point out that most of our project management was
voluntary, so working for the orchestra always added extra pressure to our daily lives. We proved that
our achievements came out of a shared vision for the orchestra and what its success meant to us as
musicians.
When our sixth annual summer course, this time to the USA, was cancelled because of ISIL, I knew that
trust with the players had been damaged. Even though this wasn’t my fault, I felt devastated at being
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caught in Iraq’s unfolding calamity. Boiling my online leadership down to one sentence, I’d say if you
promise it, move heaven and hell to deliver it.
Paul’s book: UPBEAT (Sandstone Press) – the story of the National Youth Orchestra of Iraq – comes out in sum-
mer 2016.
Follow: www.facebook.com/upbeat.book (http://www.facebook.com/upbeat.book) for updates.
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