Leading Generation Y

Generation

Which tactic should you use?

Hit the brakes

Honk the horn

Flash the headlights

Swerve off the road

Hope for the best

Experts suggest turning off your headlights.* *Disclaimer: I have never tested this!

We may not be able to change a person, but we can influence a person’s behavior by creating the

proper environment.

AGENDAOBJECTIVES FOR TODAY INCLUDE:

Who is Generation Y? Explaining “why” to Generation Y Social Loafing – and what to do about it

GENERATION

MILESTONE THE 21ST CENTURY

marks the first time in history that members of four separate generations make up the U.S. workforce

F ATC

The age gap between the oldest and youngest workers in America is wider than ever—and likely to continue growing.

One out of four human resource professionals report witnessing intergenerational conflicts among workers.

Source: Society for Human Resource Management

Four Generations at WorkSilent Generation 1925 - 1945

Baby Boomers 1946 - 1964

Generation X 1965 - 1980

Generation Y 1981 - 2000

When you were born determines the momentous events, social trends,

economic conditions, and cultural norms you experience as a young person.

12 years old

1950:‣Cold War heats up when United States convicts

communist spy Alger Hiss of perjury‣Truman orders development of hydrogen bomb‣United States enters Korean War‣FCC licenses first color television broadcasts‣“Great Appalachian Storm” ravages 22 northeastern

states, killing 323 people‣Peanuts debuts in seven newspapers

1963• George Wallace becomes governor of Alabama• Betty Friedan publishes The Feminine Mystique, launching

the Women’s Movement• The Beatles release their first album, Please Please Me• U.S. Postal Service introduces ZIP Codes• Coke unveils TaB, the first diet cola• Martin Luther King delivers “I Have a Dream” speech• President John F. Kennedy is assassinated

1972✓ President Nixon visits China for eight days✓ Nixon re-elected as the Watergate Scandal breaks✓ U.S. ground troops leave Vietnam✓ Atari kicks off video game craze with launch of Pong✓ Apollo 17 is last manned mission to the moon✓ Wallace is shot✓ The Boston Marathon allows women to officially compete

1987• Dow Jones closes above 2,000 for first time

• DJ drops 22.6 percent on “Black Monday” (remains largest one-day decline)

• Second “Unabomber” bomb explodes

• “Baby Jessica” rescued after falling into a well

• Prozac approved• Tower Commission blames

President Reagan for Iran-Contra affair

• World population reaches 5 billion

2001 • September 11 attacks• George W. Bush

becomes president• First self-contained

artificial human heart implanted

• U.S. Patriot Act becomes law

• Enron files bankruptcy• Timothy McVeigh is

executed for Oklahoma City bombing

2008Iraq War enters its fifth year

Dow Jones drops 33.8 percent

Earthquake in China kills 69,000

Barack Obama becomes first African American elected president

Michael Phelps wins 8 Gold Medals

Bernie Madoff arrested

Fidel Castro, leader of Cuba since 1959, resigns

Apple sells 11.4 million iPhones

Generations are determined less by time periods and more by the

momentous historical events that bond their members.

Gen Y =MILLENNIAL

the e word

85Percent of HR executives who feel that millennials have a stronger sense of entitlement than older workers do.

-CareerBuilder.com

Other words used to describe

Gen Yers

Sheltered

Spoiled

Impatient

Disrespectful

Blunt

Diverse

Thin-skinned

Wanted

Wired

The September 11 terrorist attacks, Columbine high school massacre, and Katrina all happened in their lifetime; yet they tend to be optimistic about

going to college, making lots of

money, and being famous.

Most watched over, ever

Ron Alsop, The Trophy Kids Grow Up

“It may seem obvious that employees should show up on time, limit lunchtime to an hour, and turn off cellphones during meetings. But those basics aren’t necessarily apparent to many millennials.”

thx for the iview! i wud to work 4 u!! :)

ySol e f∅r wh√

In 1968, 18 percent of American college freshman had achieved an A average in high school.

By 2004, that figure was 48 percent.

During that same period, SAT scores decreased.

SOURCE: Twenge, J. M. (2006). Generation me: Why today’s young Americans are more confident, assertive, entitled—and more miserable than ever before. New York: Free Press.

Grade>> INFLATION

independent spellers“ ”

Self-Esteem First.

Learning Second.

CHEATa PROPENSITY to

In a 2008 survey conducted by the Josephson Institute, 64 percent of high school students said they cheated on a test in the past year, and 38 percent said they cheated more than once.*

*However, 26 percent confessed to lying on the survey.

Bred for SuccessHighly educated; pressured to achieve

Used to feeling special and receiving praise, Gen Yers do not take

criticism well.

Striving to be friends with their children, parents give kids significant influence in family decision-making.

SOME MANAGERS COMPLAIN THAT YERS

ARE TOO BLUNT.THEY WANT INSTANT FEEDBACK, SO THEY

GIVE IT IN RETURN.

“Generation Y has been called the least stable generational group and the most willing to job-hop.”

Randstad, 2008 World of Work Survey, p. 27

“The money’s good. But won’t you just

downsize me, too?”

The Netter Paradox

of millennials describe their generational cohorts as having a strong work ethic

Source: Randstad

20percent

only

keep in mind…

Gen Yers want straight talk (no jargon!), ongoing feedback, encouragement, and recognition.

Give it to ‘em straight

Give them small goals with tight deadlines.

Gen Yers tend to be results

oriented.

Yers want to make an immediate difference.

12 years oldin 2012?

IMAGINE:

•Generation Z

•The “Bailout” Generation

•Obama Boomers

•Generation H1N1

•The On-Demand Generation

•Generation Text

•The Interactive Generation

•Generation Wannabe

•Generation Hex

Naming the next generation

attributiontheory

Why?(the answer determines my future behavior)

Dictionary: attribute (uh-trib-yoot)

-verb (used with object)

1. to think of something as caused by a particular circumstance.2. to consider as a quality or characteristic of the person.

Origin: 1350-1400; Latin attribūtus

external versus internal

We have a propensity to overestimate internal factors—

and underestimate external factors—when explaining the

bad behavior of others...

…and to underestimate internal factors and overestimate external factors when explaining

our own bad behavior.

AND VICE VERSA

External Attributed to outside

agent or force

I’m late because my alarm clock didn’t go off.

I’m in trouble for being late because my boss is a jerk.

She only got her promotion because they needed to fill a quota.

I’m the type of person who always likes to

be on time.

I earned my promotion by working harder than

everyone else did.

He’s behind in that project because he’s an idiot.

Internal Attributed to

personality factors

ATTRIBUTIONfundamental

error

learned helplessness

“The more that people’s feelings of self-worth are wrapped up in a poor decision they’ve made, the greater their impulse

will be to justify it in some way.”

DANIEL C. MOLDEN NORTHWESTERN UNIVERSITY

“If we can control the attributions people make, then we can influence their

future behavior.” –Steve Booth-Butterfield, Steve’s Primer

of Practical Persuasion

“This is the neatest classroom. You must be very neat students who really care about their room.”

ATTRIBUTION TRAINING: “You work hard and seem to know your math assignments very well.”

PERSUASION TRAINING: “Try harder. You should be getting better grades in math.”

REINFORCEMENT TRAINING: “I’m proud of you and pleased with your progress.”

Students who received attribution training scored one to two points higher (out of twenty) than those receiving persuasion and reinforcement.

attributionretraining

{You seem like ahard worker quality stickler question asker team player }who…

Rewards and punishments are external factors and, as such, they prevent workers from forming the internal attributions that bring about those behaviors that you’re attempting to encourage.

The Ringelmann Effect (social loafing)

1 + 1 + 1 = 2.5**The Ringelmann Effect

Social loafing is the tendency for people to apply

when they are part of a collective work group.less effort

Some loafers perceive that others in the group are

slacking, so they feel justified in exerting less effort. Others

assume that their laziness will go unnoticed in a group.

Many social loafers believe that their

personal efforts will have little or no effect on the group’s overall

performance.

> Collective Tasks< Friends < Challenging < Measurable

Likelihood:

socialASPIRATION

57 percent

14 percent>>

The existence of a clear objective will

reduce the occurrence of social loafing,

thereby making the group more productive.

ONE TEAM. ONE GOAL.

“Generational differences are often about perspective and how things should be done. It’s as if everyone looks at the other group saying, ‘That’s not how I

would do it.’”

Randstad 2008 World of Work Survey

reality:“The transfer of knowledge between retiring generations of veteran workers and newer entrants to the workforce is unlikely.” Randstad

Leading Generation Y