leading change insights on trends that could lead to growth or extinction
TRANSCRIPT
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Leading Change Insights on trends that could lead to growth … or extinction
Greg Melia, CAEChief Member Relations & Strategy Development OfficerEmail: [email protected] Twitter: @gmeliaCAE
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What CHANGES
in the world
around us may
require us to ADAPT?
NOT a Darwin quote – An association journal quote!
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33
Credit: Ouke Arts on Slideshare: 10 Disruptive Business Models
Trend: Business Model Disruption
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Evolutions in AssociationsDiversification of revenue sources.
Growth of online and digital engagement opportunities.
Innovation in meeting and learning formats.
New membership models that serve different members differently.
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None69.9%
Typical Levels of Volunteer Engagement
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Governance 6.8%Committee 7.8%
None69.9%
Ad hoc 15.5%
Typical Levels of Volunteer Engagement
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Value of Engagement
40%
32%
29%
47%
34%
20%
61%
27%
12%
66%
22%
13%
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
No VolunteerRole
Ad hoc Committee Board
Detractor
Passive
Promoter
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Trend: Now, now, now
Credit: Dan4th Nicholas on Flickr
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Instant Access
2006 2011Net
changeSocial media n/a 7.2 7.2E-newsletters 52.3 57.4 5.1Communities of practice 11.9 14.6 2.7Blogs or podcasts 2 4 2Internet searches 17.6 18.7 1.1Peer networks 12.5 13.1 0.6Association website 47.2 45.4 -1.8Print newspapers 3.3 3.4 0.1General interest magazines 4 3.4 -0.6Other print sources 6.7 6 -0.7Conferences/meetings 53.3 49.5 -3.8Magazines/Journals 63.6 50.8 -12.8
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Formally Edited
2006 2011Net
changeE-newsletters 52.3 57.4 5.1Print newspapers 3.3 3.4 0.1General interest magazines 4 3.4 -0.6Other print sources 6.7 6 -0.7Association website 47.2 45.4 -1.8Conferences/meetings 53.3 49.5 -3.8Magazines/Journals 63.6 50.8 -12.8Social media n/a 7.2 7.2Communities of practice 11.9 14.6 2.7Blogs or podcasts 2 4 2Internet searches 17.6 18.7 1.1Peer networks 12.5 13.1 0.6
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We may be moving to a world of
networks well led, as opposed to
organizations well managed.
Jim Collins, May 29, 2012Inc magazine
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Source: http://www.quotescover.com
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Credit THINK on Slideshare: 5 principles shaping mobility in Financial Services
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Addressing MobileDesign with mobile in mind
Think mobile first
Think “mobile” throughout
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Credit: w
ww
.siliconcloud.com
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Credit: kiwania on instagram
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What to do?
• Foster a culture which considers trends
• Seek to understand trends & build capacity
• Tap into your networks and members to get ideas and feedback
• Be comfortable that not every experiment will be successful
• Purposefully abandon to create space
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You are a leader at the crossroads. What questions can we help you explore to
determine your future directions?
Photo credit: Superstar Brett Keane
on YouTube
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Thank you!
Email: [email protected]
Subscribe to FREE daily e-Newsletterwww.associationsnow.com
Greg Melia, CAEChief Member Relations & Strategy Development OfficerASAE: The Center for Association Leadership