leading and inspiring the business of health...

Leading and inspiring the business of health care.June 24–27, Venetian-Palazzo Sands Expo, Las Vegas

Register by May 4 to save $250. annual.hfma.org

This year’s program features new learning tracks and session formats that will amplify the power of networking and collaboration to facilitate deeper learning and greater innovation. Flexible learning pathways will allow you to customize your conference experience to meet your needs.

The conference will kick off with workshops beginning on Sunday and then, on Monday–Wednesday, you will choose from eight content-focused learning tracks organized into two learning pathways.

The HFMA Annual Conference is the premier event where executives who lead and inspire the business of health care come together from across the nation to share ideas and solve complex issues.

COHORT Spend the entire day exploring, discussing,

and gaining insight into a single topic.

FREESTYLE Move as you wish from session to session across presentation topic or style throughout the day.

Get the Tools You Need to Influence Change.

Hear keynote speakers who challenge & inspire.

Mae Jemison, MDAstronaut, Physician, & Engineer

What If: Healthcare 2020

Rubin Pillay, MD, PhDMedical Futurist, Physician, & Professor

HealthCare’s Renaissance: Converging to Heal

Dan SchawbelMillennial Career & Workplace Expert

The LeaderShift: How to Discover, Engage, & Develop the Next Generation of Leaders

Nicholas WebbInnovation Futurist, CEO,

Award-Winning InventorThe Disruptive Future

of Healthcare: The Good News!

#HFMAAnnual

Cohort 3: Business Intelligence & Analytics

Cohort 2: Creating a Consumer Centric Healthcare Delivery System

Cohort 1: Reducing the Total Cost of CareWhat do health plans, health systems, and other organizations need to do to better manage the costs of providing and purchasing care? This cohort will explore partnerships, analytical tools, and other strategies to provide better care to high-need, high-cost patients, effectively address social determinants of health, and ultimately bend the cost curve.

What are the key components of a robust business intelligence strategy and how can they be leveraged to provide meaningful, effective solutions for healthcare organizations? This cohort will explore the need for analytics and data, as well as the strategic application of data and analytics tools to improve organizational performance.

How will consumerism shape the healthcare organization of the future? This cohort will examine current initiatives, including HFMA’s Dollars & Sense, as well as strategic shifts needed for organizations to become truly consumer-centric. You’ll explore how to deliver an integrated, convenient, and innovative engagement experience that matches consumer expectations.

WE’LL ADDRESS THESE QUESTIONS: 1. What tools and systems are most effective at harnessing the myriad of data available,

enabling the identification of real improvement opportunities?2. What are best practices in delivering meaningful data to make the most effective

and efficient treatment and financial decisions? 3. What trends in data analytics are the most promising for improving healthcare?

WE’LL ADDRESS THESE QUESTIONS: 1. How can healthcare organizations better partner or collaborate to reduce

the total cost of care in the US?2. How can healthcare organizations identify and effectively address social

determinants of health that are affecting healthcare costs in their community?3. How are successful organizations managing clinical, financial, and social data

to reduce total cost of care? 4. What are specific strategies that provide the greatest success in reducing

the costs of care?

WE’LL ADDRESS THESE QUESTIONS: 1. What are the tools and supports needed to engage the consumer as a partner

in health care, and who should provide them?2. How must the healthcare delivery system restructure and collaborate to enable

optimal care management and patient engagement?3. What steps must your organization take to identify high-priority, high-leverage

process improvements that benefit both consumers and the healthcare system?

DAVID BLUMENTHALPresidentThe Commonwealth Fund

MARK LAMBRECHTDirectorSAS: The Future of Analytics

LISA LATTS, MDDeputy Chief Health OfficerIBM Watson

ORLY AVITZUR, MD, MBA, FAANMedical DirectorConsumer Reports

STACY PALMER, CPXPSenior Vice PresidentThe Beryl Institute

NEEL SHAHAssistant Professor of Obstetrics, Gynecology and Reproductive BiologyHarvard Medical School

FEATURED SPEAKERS

FEATURED SPEAKERS

FEATURED SPEAKERS

4 | 2018 ANNUAL CONFERENCE 5 | 2018 ANNUAL CONFERENCEHEALTHCARE FINANCIAL MANAGEMENT ASSOCIATION HEALTHCARE FINANCIAL MANAGEMENT ASSOCIATION

#HFMAAnnual

Freestyle Tracks

Address accounting, finance, auditing, revenue cycle, legal, legislative, compliance, and regulatory updates for both the entry-level practitioner and the seasoned professional.

Choose from a variety of sessions focused on fundamental healthcare finance themes, including:

Examine the management and implementation of alternative payment models, including patient population management, resource allocation, and contracting challenges and opportunities

Discover process improvements and actionable insights to shape organizational change. Prepare to lead.

Explore leading trends and concepts that are reshaping the healthcare business model. Think new, exciting, and different!

Explore topics related to functions associated with claim processing, payment, revenue generation, and reporting metrics that contribute to the capture, management, and collection of patient service revenue.

FEATURED SPEAKERS

ROSHAN FERNANDOCEO & PresidentMiddleGate

DERRICK WALKER, MBASenior Director, Optum Advisory ServicesOptum

ERIC ALBERTSCorporate Manager, Emergency Preparedness Orlando Health

JOHN TOUSSAINT, MDCEOCatalysis

JEFFREY KELLERChief Innovation OfficerUniversity of Virginia Health System

SCOTT WEINGARTEN, MD, MPHSenior Vice President and Chief Clinical Transformation OfficerCedars-Sinai

GRIFFIN MYERS, MD, CMOCo-founder and Chief Medical OfficerOak Street Health

JASON LINEENVP, StrategyAVIA

MASON VAN HOUWELINGCEOUniversity Medical Center of Southern Nevada (UMC)

KATHY BUTO, MPACommissioner, MedPAC & Global Health Policy Expert

BRIAN DEANExecutive VP of Academic Affairs and Service LinesMemorial Hermann Health System

MEGAN MARIOTTIAssistant Director of OperationsPenn Medicine Center for Health Care Innovation

Industry Update

Payment Trends & Models

Trends & Innovation

Leadership & Organizational

Capability

The Future of Revenue

Cycle

6 | 2018 ANNUAL CONFERENCE 2018 ANNUAL CONFERENCE | 7HEALTHCARE FINANCIAL MANAGEMENT ASSOCIATION HEALTHCARE FINANCIAL MANAGEMENT ASSOCIATION

Reducing the Total Cost of Care

CONFERENCE WORKSHOPS 1:00-4:00 PM*

Innovative Practices in Healthcare Contract Administration HELEN WILMOTVice President of Facilities Services and PlanningStanford Health Care

CHRISTOPHER WINTRODEAdministrative Director, Business Operations and Strategic InitiativesStanford Health Care

Industry Updates Leadership & Organizational Capability

Payment Trends & Models Trends & Innovation

HFMA Initiatives, Hot Topics, and ResourcesCHARLES R. ALSDURF, CPADirector of Healthcare Finance Policy, Operational InitiativesHFMA

JAMES H. LANDMAN, JD, PHDDirector of Healthcare Finance Policy, Perspectives and Analysis HFMA

KIM DRUMGODirector of Healthcare Director of Diversity and InclusionAssociation International Certified Professional Accountants

SANDRA J. WOLFSKILL, FHFMADirector of Healthcare Finance Policy, Revenue Cycle MAPHFMA

Engaging Employees to Elevate the Patient and Family ExperienceRACHEL BIBLOWSenior Director of Patient and Family ServicesChildren’s Hospital of Philadelphia

DAVE WILLISManaging DirectorRoot Inc.

Medicare Cost Reporting: Reimbursement Through CollaborationCHAD KRCIL, FHFMASenior ManagerCrowe Horwath LLP

MIKE NICHOLS, FHFMA, CPAVice President Net Revenue and Reimbursement Presence Health

Protecting Profit in Perilous Times: A Multi-Disciplinary ApproachDAVID HAMMERPrincipalPerformance Management Consultants

PAUL SELIVANOFF, CPA Vice PresidentAdventist Health, Saint Helena Region

Using Workflow Optimization and Collaboration to Revenue Cycle Improve PerformanceSHAUN BEGGSChief Financial OfficerCommunity Health Systems, Shared Services Center - Fort Smith

GRANT JOHNSONDirector of Analytics and InnovationCommunity Health Systems, Shared Services Center - Fort Smith

JOHN WALKERDirector of Human ResourcesCommunity Health Systems, Shared Services Center - Fort Smith

Sunday, June 24KEYNOTE

4:30–6:00 PM

The LeaderShift: How to Discover, Engage, & Develop the Next Generation of LeadersDan Schawbel New York Times bestselling author of Promote Yourself and Me 2.0

Create a more engaged work culture by embracing generational differences, overcoming obstacles, seizing opportunities, and developing your future leaders.

COHORT FREESTYLE

New for 2018!

Executive Connection Save time. Be matched with exhibitors who have solutions for your business needs. Executives from provider organizations who qualify to participate will earn $500.

Innovation Hub Get a sneak peek of the next big ideas in health care. Visit the Innovation Hub to evaluate Innovative Startups and Innovative New Products. Ensure the best ideas gain exposure and influence the future of health care. Vote on the ideas that would bring the market the most value.

HFMA Booth – Lead. Solve. Grow. Visit the HFMA booth to update your headshot and meet with a professional career coach to review your resume, improve your LinkedIn profile, and get interview advice. HFMA staff will be standing by to show you how you can use your membership benefits for talent development within your teams. Also, learn about leadership topics during quick, in-booth presentations.

Collaboration Hub and Tech Bar If the Annual Conference had a living room, this would be it. It’s your space for impromptu meetings and more. It also features a Tech Bar with tech gurus who can translate geek speak for the rest of us . Go ahead, ask them that question you’ve been afraid to ask your IT support team!

* Traditionally referred to as Pre-Conference Workshops, these Conference Workshops have been incorporated into the full conference registration and are available to you at no additional cost.



Creating a Consumer-Centric Healthcare

Delivery System

Business Intelligence & Analytics

9:45-11:00 AM The New Conversation on Cost NEEL SHAH, MD, MPPAssistant Professor of Obstetrics, Gynecology and Reproductive BiologyHarvard Medical School

Engaging Patients in their CareORLY AVITZUR, MD, MBAMedical DirectorConsumer Reports

The Future of Analytics MARK LAMBRECHTDirector, Global Health and Life Sciences Practice SAS

2:00-3:15 PM Making “Cents” of the Social Determinants of HealthGINGER PILGRIMPrincipalHealth Industries Advisory Practice PricewaterhouseCoopers

NATALIE TEEARDirectorHealth Industries Advisory Practice PricewaterhouseCoopers

Creating a Strategic Roadmap to Attract and Retain Consumers DAN CLARINSenior Vice PresidentKaufman Hall

JASON O’RIORDANSenior Vice PresidentKaufman Hall

Unlocking the Power of Analytics for Data-Driven Care JENNIFER CARNEYVP, Finance and Analytics Beth Israel Deaconess Care Organization

3:45-4:45 PM Smoothing the Path to Fee-for-Value with Partnerships and Relationship ManagementSTEPHEN ALLEGRETTOSystem Vice PresidentYale New Haven Health

PRATHIBHA VARKEYCEONortheast Medical GroupSenior Vice PresidentYale New Haven Health

KEITH CHURCHWELLSenior Vice President/Executive Director Cardiovascular Services, Transplantation, Clinic Service Coor, Medicine, Yale New Haven Health

DAN MICHELSONCEOStrata

Creating a Roadmap for Better Financial Care SPEAKER: TBD

Creating the Analytics Blueprint to Drive Financially Effective Value-Based Contracts DANIEL MARINOManaging PartnerLumina Health Partners

The Future of Revenue Cycle Industry Updates


Capability


Trends & Innovation

Beyond the Buzzwords: Robotics, Artificial Intelligence, and Machine Learning ROSHAN FERNANDOCEO & PresidentMiddleGate

Improving Medicare Access, Quality, & Efficiency KATHY BUTO, MPACommissioner, MedPAC & Global Health Policy Expert

Developing the Principles, Behaviors, and Systems to Build a Culture of Excellence JOHN TOUSSAINT, MDCEOCatalysis

Creating a Team-Based Approach to Value-Based Care GRIFFIN MYERS, MDChief Medical OfficerOak Street Health

Accelerating Innovation Through Partnerships MEGAN MARIOTTI, NP, MPHAssistant Director of OperationsAcceleration Lab at the Penn Medicine Center for Health Care Innovation

Business Intelligence as a Revenue Cycle Solution KAREN SHAFFER PLATTVice President, Revenue CycleUPMC

Healthcare Security Readiness and Maturity Assessment JANICE AHLSTROMDirector, Healthcare Cybersecurity Risk and Internal AuditBaker Tilly

KEN ZOLINEManagerBaker Tilly

Leveraging Philanthropy as an Alternative Revenue Source BETSY TAYLORPresident Accordant Philanthropy

Finding Your Leverage: How to Effectively Negotiate Payer Contracts in an Era of Alternative Payment Models DORAL JACOBSENCEO Prosper Beyond

AMANDA PRITCHETTExecutive Administrator Coastal Pediatrics

Innovate Throughput via Standardization and Transparency STEPHEN YOUNGVice President, Chief of Staff LifeBridge

Using AI to Improve Physician Documentation and Improve Quality MICHAEL CLARKSenior Vice President & General ManagerNuance Communications, Inc.

EHAB HANNA, MD, FHMChief Medical Information OfficerUniversal Health Services

From Here to Eternity: The Medicare S-10 and Uncompensated Care Audits CHRISTOPHER KENNYPartnerKing & Spalding LLP

JONATHAN SKAGGSSenior ManagerPershing Yoakley & Associates, PC

Can We Make the Revenue Cycle More Like Retail? JARED SORENSENVice President, Revenue Cycle3M Health

Emerging Physician Recruiting Incentives in the Era of APMs, ACOs, and Population Health KURT MOSLEYVice President of Strategic AlliancesMerritt Hawkins

Accounting & Auditing Update BRIAN CONNER, CPANational Practice Leader, HospitalsMoss Adams LLP

NORMAN MOSRIE, FHFMA, CPAPartnerDixon Hughes Goodman LLP

COHORT FREESTYLE

Monday, June 25KEYNOTE

8:00–9:30 AM

The Disruptive Future of Healthcare: The Good News!Nicholas Webb Innovation Futurist, CEO, Award-Winning Inventor

The future is coming fast and it’s incredibly exciting. Hear Nicholas Webb discuss the great news about disruptive innovation, how new technologies will improve quality of life, health, and connectivity, and how to make innovation real in your organization.




Delivery System


9:45-11:00 AM Cracking the Cost Code: Taking Better Care of High Need, High Cost PatientsDAVID BLUMENTHALPresidentThe Commonwealth Fund

8 Guiding Principles for Patient Experience ExcellenceSTACY PALMER, CPXPSenior Vice PresidentThe Beryl Institute

Using AI to Deliver Patient-Centered, Personalized, Value-Based CareLISA LATTS, MDDeputy Chief Health OfficerIBM Watson Health

2:00-3:15 PM On the Same Side of the Table: Health Plan and Provider Collaboration to Improve Outcomes, Reduce Total Cost of CareDAVID HOCHHEISERSenior Vice PresidentBlue Cross and Blue Shield of Louisiana

SHUNN PHILLIPS, CPAChief Financial OfficerBaton Rouge Clinic

Rebuilding the Revenue Cycle from the Patient’s PerspectiveANDREW GWINSenior Regional Director, Revenue CycleAscension Health

JOE POLITIVice PresidentSolution Design & Delivery

The Winning Health IT Engagement Model of an ACO in a Value-based SettingDAVID SWIESKOWSKI, MDPresidentMercy Accountable Care Organization

3:45-4:45 PM Ask an Actuary: How to Bend the Cost CurveREBECCA OWEN, FSA, MAAAConsulting Actuary, HCA Solutions Society of Actuaries

Shaping the Future of the Patient Experience: From “in” to “out” PatientBOB BROADWAY, FHFMAVice President of Corporate StrategyBethesda Health, Inc.

LYMAN SORNBERGERChief Healthcare Strategy OfficerCapio Partners, LLC.

Health Care is Lagging in Data Science. Why It Won’t Stay That Way for LongCHRISTER JOHNSONPrincipal, EY AnalyticsEY

JACQUES MULDERUS Health LeaderEY

The Future of Revenue Cycle Industry Updates


Capability


Trends & Innovation

A Glimpse into the Revenue Cycle of the FutureDERRICK WALKER, MBASenior Director, Optum Advisory Services Optum

The Future of MedicaidSPEAKER: TBD

Preparing for DisasterBRIAN DEANEVP of Academic Affairs & Service Lines Memorial Hermann Health System

ERIC ALBERTSManager of Emergency PreparednessOrlando Health

MASON VAN HOUWELINGCEOUniversity Medical Center of Southern Nevada (UMC)

Reducing Low-Value Care to Improve Quality and AffordabilitySCOTT WEINGARTEN, MD, MPHSenior Vice President and Chief Clinical Transformation OfficerCedars-Sinai

Digital Health Solutions: Health System Disruptor or Enabler?JASON LINEENVP, StrategyAVIA

JEFFREY KELLERChief Innovation OfficerUniversity of Virginia Health System

Managing Risk without Engagement is ChaosJOHN JENKINS, MDChief Clinical Officer of Connected CareCone Health

MICHAEL MCGARRYVice President, Growth & PartnershipsWellsmith, Inc.

Latest Update on Washington Legislative and Regulatory IssuesANDY BRESSLERManaging Director, Washington Health Care AnalystMerrill Lynch Global Research

Dr. Robot Will See You Now: ArtificialIntelligence and the Future of PersonalizedMedicine SAM KINGFaculty/ChiefInformation andInnovation OfficerUSC/CareZoom

Episodic Bundles in a Large Health System: Achieving Scale and Shared SuccessKEVIN FLEMINGVP, Orthopedics & Sports MedicineProvidence St. Joseph Health

RYAN PETERSENDirector of FinanceProvidence St. Joseph Health

FHIR & Ice: Melding Value-Based Initiatives Data through a Systems ApproachERIC ROGERSSenior Managing ConsultantBKD

HOWARD FOLLIS, MDUrologistCoxHealth

MORIE MEHYOUExecutive DirectorBaptist Health UAMS Accountable Care Alliance

Using Data Science to Reduce Denials and UnderpaymentsEDMUND JACKSON, MDVP, Chief Data ScientistHCA Healthcare

NATHAN CANNONChief Technology OfficerParallon

The Annual Medicare Update: Changes for FY 2019 and BeyondLARRY GOLDBERGPrincipalLarry Goldberg Consulting

TRACEY ROLANDPrincipalReimbursement Alliance Group

Driving Organizational Transformation: Accelerating InnovationCRAIG TOLBERTPrincipalDHG Healthcare

MARY BETH BRISCOE, CPA, MBA, FHFMA, FACHECFOUAB Hospital

MELINDA HANCOCK, FHFMA, CPACFOVCU Health System

Are You Ready for Two-Sided Risk?JOSEPH DAMORE, FACHEVice President, Population Health Management (PHM)Premier Inc.

ROBIN JENSENDirector, Strategic ProjectsBaycare Health Partners

Blockchain - Know the Simple StuffJIM COLLINSWORTHLead ArchitectNext Health Choice

JP BADERPresidentNext Health Choice

COHORT FREESTYLE

Tuesday, June 26KEYNOTE

8:00–9:30 AM

HealthCare’s Renaissance: Converging to HealRubin Pillay, MD, PhD Medical Futurist, Physician, & Professor

Hear how in healthcare, policy, provider, and payer strategies and innovations may be aligning for the very first time with consumerism and a market-based approach to health care.




Delivery System


10:00-11:15 AM The Business Case for Reducing Clinical Variation and Improving EfficiencyJEN JOHNSON, CFAManaging DirectorVMG Health

JIM DANIEL, JDDirectorHancock, Daniel, Johnson & Nagle, P.C.

LAURIE NORMANVice PresidentThe Advisory Board Company

7 Critical Aspects of Business Intelligence & Analytics SuccessROBERT GOETZINGERSenior Director of Business Intelligence & AnalyticsAtlantiCare

WILLIAM LEANDERChief Strategy OfficerSanta Rosa Holdings

11:45 AM-1:00 PM Finding the Strategic “Tipping Point”: To Employ or Not to EmployCRAIG PEDERSONPrincipalInsight Health Partners

MELINDA BEMISDirector, Strategic Planning & Business DevelopmentCentraCare Health

Determining Patient Utopia: Transforming the Patient Payment & Collection ModelJOHN TALAGACo-Founder and CEOOnPlan Health

LORI WEEDONCorporate Director, Revenue CycleMunson Healthcare

Using Data Analytics to Understand Patient Flow Within Your MarketDAVE LEVINEChief Executive OfficerVizeate Health

LARYN STUARTService Program ManagerGE Healthcare

The Future of Revenue Cycle

Leadership & Organizational Capability


Trends & Innovation

Launching an ACO with 36,000 Lives AboardKERRY TOPPER, RHIAManager of Revenue IntegrityBeebe Healthcare

SHARON KESTERSON, CPADirector of Patient Business ServicesBeebe Healthcare

Mitigating Financial Risk Before and After a Revenue Cycle ConversionJULIE KAYVP, Strategic Development ExecutiveCerner Corporation

WAYNE BENNETTCFOLRGHealthcare

Creating Fellowships to Expand Recruitment OptionsJAMES HEFFERNAN, FHFMASVP Finance and TreasurerMass General Physicians Organization

NEDA DAVESHVARFinance & Analytics Manager of International programs/Former Finance FellowMass General Physicians Organization

Highly Qualified Executives Get Fired TooJAMES TALTONPresident of NavigatingGap Consulting

Forming a Physician Super GroupELLEN STEWART, FHFMA, JDPartnerSpencer Fane, LLP

Taking an Organizational Approach to Denials PreventionANDY TALFORDSenior Director, Patient Financial ServicesMoffitt Cancer Center

LYNNE HILDRETHSenior Director, Patient AccessMoffitt Cancer Center

Improving Medical Group Performance through Radical Convenience NotionsCRAIG AHRENSDirectorBDC Advisors

DAVID FAIRCHILD, MD, MPHDirector, BDC Advisors and Professor, UMass Medical School

PAMELA MCCLAINCOOGeorge Washington University Medical Faculty Associates

Integrating Behavioral Health and Substance Abuse in Managed CareCARLA DEWBERRY, JDPartner K&L Gates LLP

Creating Cost-Effective Strategies Using Government-Funded Program ModelsANUSH GEVORGYANManager COPE Health Solutions

CARLA D’ANGELOVice PresidentCOPE Health Solutions

Wednesday, June 27KEYNOTE

8:00–9:30 a.m.

What If: Healthcare 2020Mae Jemison Astronaut, Physician, & Engineer

Hear Dr. Mae Jemison’s enthusiasm, excitement, and emphatic challenge to us all—recognize that anything is possible, whether transforming the health care industry or reaching the stars.

COHORT FREESTYLE


FULL CONFERENCE REGISTRATION ADVANCE Through 5/4

FULL PRICE After 5/4

ONSITE

MEMBER $1,225 $1,325 $1,475

NON-MEMBER $1,640 $1,740 $1,890

FULL CONFERENCE REGISTRATION PLUS MEMBERSHIP (AVAILABLE ONLY TO NEW MEMBERS)

$1,540 $1,640 $1,790

See the website for exhibitor and single- and two-day registration information.

Leading and inspiring the business of health care.

June 24–27, Venetian-Palazzo Sands Expo, Las Vegas

Register Today!Register by May 4 to save $250.

annual.hfma.org

Registration

I am impressed…nothing less than top notch, professional, innovative, and excellent. SANDRA

A 2017 participant on why she registered this year.

Conference VenueEducation sessions and the exhibit hall will be hosted in the Venetian-Palazzo Sands Expo, conveniently connected to the conference hotel block properties. When you reserve a room in the HFMA hotel block, you enable us to provide HFMA educational programs at the lowest possible costs. You also receive the preferred room rate.

All sleeping rooms in both the Venetian and Palazzo hotels are suites that feature separate living areas. The properties also include some of the Strip’s finest dining, pools, spas, entertainment, and casinos.

Palazzo Resort and Casino3325 S Las Vegas BlvdLas Vegas, NV 89109Rate: $240 single/double*

Venetian Resort Hotel Casino 3355 S Las Vegas Blvd Las Vegas, NV 89109 Rate: $240 single/double*

Hotel Cutoff: May 17, 2018

* Plus tax and a standard $20 resort fee per night.

16 | 2018 ANNUAL CONFERENCE HEALTHCARE FINANCIAL MANAGEMENT ASSOCIATION

leading and inspiring the business of health...

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