Leading 360 Virtual Tour Company Undergoes Full Brand Makeover
Post on 21-Jul-2016
INVISION STUDIOAN OFFICIAL PRESS RELEASE
Leading 360 Virtual Tour Company UndergoesFull Brand Makeover
PRESS RELEASE - SEATTLE, WA - APR 7, 2015 12:00 EDT
One of the Nation's premier 360 virtual tour and 360photography firms has undergone a complete brand makeover.From a recent revamp of their website, to the most pivotal ofthem all; a full brand name change, Invision Studio, formerly 360Virtual Visions, plans to focus on expansion by adding aerialdrone photography and mobile apps to their product line.One of the Nation's leading 360virtual tour and architecturalphotography firms hasundergone some major changes
over the last few months. From a revamp of their website,to the most prevalent of them all; a full brand namechange, Invision Studio, formerly 360 Virtual Visions, ismaking it clearly known that transition and change is in fulleffect.
It comes as great news that Invision Studio will still beoffering the same products as it has in the past along witha few new ones. By mid-2015, Invision Studio will introducea full array of visual advertising products for real estate andcommercial properties; including new software updates totheir 360 virtual tour architectural photography services,property video, aerial drone photography services, andmobile apps.
Through our name, we had pigeonholed ourselves to 360 Virtual Tours, making it nearlyimpossible to expand our product line. The new name allows us to expand as far as we want.Our goal is to become a company that markets commercial and residential properties inevery way possible. A one-stop-shop, if you will Jason Sievert-Hinze the companys CEO.
The company had been considering the name change for years, so when opportunity arouseonce again, they felt it was finally time to make the move.
It made sense back when we started the company, because 360 Virtual Tours werepractically unknown to the world. Much of our time was spent explaining what our product
It made sense back whenwe started the company,because 360 Virtual Tourswere practically unknown tothe world. Much of our timewas spent explaining whatour product was, so it wasvery important for theproduct itself to besomewhat clarified in thename. We soon learnedthat it lacked longevity. Aname needs to be simpleand memorable, ours wasnot, and we knew it had togo
JASON SIEVERT-HINZE , CEO
was, so it was very important for the product itself to be somewhat clarified in the name. Wesoon learned that it lacked longevity. A name needs to be simple and memorable, ours wasnot, and we knew it had to go.
Invision Studio also announced that it would be changing its brand logo, something theyhavent been shy about doing in the past. The current logo being their 3rd rendition in 4 years,its as if change is and will always be the casual way of thinking with Invision Studio. Itsprobably one of the many reasons why they continue to exceed and stay ahead of the curvewithin their industry. After nearly six months of back and forth, a new logo was finally decided on. The companydebated on logo styles, colors, ratios, and values that they wanted to communicate abouttheir identity. Several times they would bring a design to completion before their CEO woulddecide he hated it and they would start over from the beginning. They had a pretty clear idea of who their target audience was, and the values they wanted tocommunicate through the logo and their brand; it was just a matter of how to implement itwith such a small pallet to work with.They toggled between a design full of color and one that stuck with their current, mono-chromatic idea. They even soft released a design that represented a color wheel, beforerealizing that the vibrancy and color complexity combatted with the photographs and designsin their website, social, and other media outlets.Invision Studio knew that the clientele that they work with are high end businessprofessionals, so they had to create something that spoke to them, while keeping theiridentity as a modern, cutting edge technology company.After the color wheel failed, they knew that by going back to a mono-chromatic design wouldmean that custom shapes would be too hard to recognize and most likely wouldnt bememorable. So they needed to start with something that people recognized from the outsideworld; then make it their own.We debated on a lot of ideas that had to do with photography, architecture, and media. Wetried camera logos, shutter logos, building logos, house logos and everything in between;nothing was working. They were all so cheesy and overplayed. It finally came to me one daywhen I went to jot some notes in Evernote, (they use an elephant as their logo) lets try ananimal! We needed an animal that is simple and represents beauty yet has an edge to it. Butwhat? - Jason Sievert-Hinze the companys CEO.Almost instantly, the team gravitated towards an Owl to represent the company. With itsreputation for having great vision as well being known to represent beauty, wisdom andinsight; the owl seemed an obvious choice. To top it off, Owls rotate their head 360 degrees ina strikingly similar fashion to the 360 rotators used to produce the 360 virtual tours thatInvision Studio is known for.The next step was to create a unique and identifiable Owl design.
One of their main goals was to ensure that it could be turned into a watermark that they couldbrand their photos and 360 virtual tours with, so it had to have very few moving parts. Theyneeded something that would burn into the memories of the viewers so that after a while, theowl would be associated with not only Invision Studio, but also high-end architecturalphotography, 360 virtual tours, and soon to be aerial drone photography services.We launched a design contest under the guidelines that would represent everything wewanted to display and express. The overwhelming amount of submissions made it impossibleto choose a design in the small window of time we had. Every design was close but missed onsome level. So we decided to use it as inspiration and put the design creation into our ownhands. Thus the Invision Studio Owl Logo was born.After a few renditions, they were able to create something that identified with themselves andtheir market. Something sleek, edgy, and professional; Simple enough to use as a watermarkbut unique enough to be identifiable as their own.It was something that represented them in so many ways yet remained subtle enough to keepthem from cornering themselves to one product or industry. They finally created a logo thatrepresented Invision Studio, and fell in love with it.In a market such as that of 360 virtual tours and architectural photography, this logo soarsabove the rest in its originality and meaning.On the heels of its brand name change announcement, and new logo, Invision Studio will alsobe unveiling their brand new website.Along with a completely re-designed interface, it will be introducing a whole new userexperience. With features such as a build your own quote section, live yelp review feeds,return on investment calculators, and so much more.To add on to the addition of these new features, Invision Studio stripped everything thatwasnt necessary out of the old, outdated website; to clean it up and help the viewer movethrough the site quickly, seamlessly, and with no dis-comfort. The website goes away from the standard home page and instead lands on a new gallerypage, labeled See. In one click, the viewer can see a full screen sample of their industryspecific tour and navigate through it as they like. The next page, labeled Discover, provides three simple, necessary sections to show theclient what they need:1. Insightful stats on the value of 360 Virtual Tours.2. A brief overview which highlights some key qualities that make Invision Studio theindustry leader.3. Samples of their high-resolution architectural photography.Their following page, labeled Explore, follows the same structure. It provides three simple,
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Tags:360 photography, 360 virtual tour, 360 virtualtours, online marketing tools, real estatemarketing tools, real estate virtual tour , realestate virtual tours, virtual tour, virtual tour
necessary sections to inform the client on what they want:1. A how it works section with a simple graphic and 2 minute video.2. A clientele section with live yelp reviews, and list of clientele logos. (You can click eachclient logo to see the tour that was created for them.)3. A Frequently Asked Questions section.The pride and joy of the new website is the new instant pricing quote builder. In just threeclicks, the user can get an instant quote. They can also send that quote immediately andreceive a 10% discount on their 360 virtual tours.The issue of publishing pricing has always been a problem in our industry. Since every projectvaries greatly, its almost impossible to nail down set pricing packages. Also, publishing individualrates would be confusing for the client and make them have to do the work and calculationsthemselves. So we created an algorithm that automatically calculates the quote based on theirneeds. It takes about 10 seconds and is shockingly accurate. I love it and so will our clients.In the small market of 360 virtual tours and architectural photography, Invision Studio ismaking leaps and bounds to innovate the existing and future trends of residential andcommercial property marketing. Keep an eye out for the phase 2 renditions of the newwebsite, as well as the announcement of the new services that Invision Studio will be offeringin 2015.For More Information
To get more information on Invision Studio and the companys ultra-high definition services,visit their website at: www.invisionStudio.com
About Invision Studio
Invision Studio is a premier provider of ultra-high resolution 360 virtual tours andarchitectural photography. The company is known for its walkthrough style - full screen - highdynamic resolution virtual tours. Invision Studio centralizes its headquarters in Seattle,Washington.
company, virtual tours, virtual tours for realestate, virtual tours real estate
Company Contact InformationInvision Studio
Original Source: www.newswire.com
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