leadership (+ vision + a-teams + innovation + ) · pdf fileleadership (+ vision + a-teams +...

Leadership (+ Vision + A-Teams + Innovation + …) Lessons From Steve Jobs

This package contains:

o The 6-page guide with 35 key questions for interactive discussion o My presentation slide deck, without the copyrighted Steve Jobs Interview

The Steve Jobs Interview video is available to rent or to buy exclusively on Amazon.com: http://dcg.fyi/steve-jobs-on-amazon (note: URL is case sensitive).

Did you know that I also offer a one-day Steve Jobs Leadership Lessons Workshop for executive teams? Each month, I have the capacity to guide one or two teams through a session where we not only discuss the key lessons learned, but also identify and answer your organization’s five key questions. If you’re interested in exploring this opportunity for your team, please contact me at [email protected] or call 412-779-2788 (m). Thank you.

PresentedbyDaveNelsen [email protected] +1-412-779-2788(m)

©2017DialogConsultingGroup

LeadershipLessonsfromSteveJobs–InnovativeIdeasforYourBusinessandYourLife

(The“Lost”Interview-1995)

Downloadslides:www.dcg.fyi/steve-jobs-downloadClip1:(Re)IntroducingSteveJobsKeyTakeaways/IntendedActions–0’00”:

1) Ifyou’vedrifted,whatwasandhowcanyoureconnectwithyourpassion?YOLO!_________________________________________________________________________________________________________

2) What’syourbox?Who’syourBillHewlett?Whatcouldyoudoifyoujustdecidedtodoit?_________________________________________________________________________________________________________

3) Howdoyoudemonstratetoyouremployeesthattheyarethecompany’struevalue?_________________________________________________________________________________________________________

_________________________________________________________________________________________________________

Clip2:BreakingRulesKeyTakeaways–5’47”:

1) Wherecouldyougotogetgreatnewideasforyourbusiness?_________________________________________________________________________________________________________

2) Whataretherulesinyourindustrythatyoucouldpotentiallybreak(togainscalability)?_________________________________________________________________________________________________________

_________________________________________________________________________________________________________

3) What’sthemostaudaciousthingthatyouwoulddoifyouknewyoucouldn’tfail?

_________________________________________________________________________________________________________



2Clip3:What’sPossible+MarketOpportunityKeyTakeaways–10’14”:

1) Howcanyoumorebroadlyexplorewhat’spossibleinyourmarket?_________________________________________________________________________________________________________

2) Howcanyoulearnfromyourpotentialmarket(notjustfromyourcurrentcustomers)?_________________________________________________________________________________________________________

3) Whereareyoustuckonaconstraintthatcouldbeovercomewithpersistenceorcreativity?_________________________________________________________________________________________________________

Clip4:DreamProducts/GreatTalentKeyTakeaways–14’20”:

1) WhatisyourDREAMproductorservice?Startwiththedream,notwiththeconstraints._________________________________________________________________________________________________________

2) Who(orwhatrole)isthemostimportantpersonthatyoucouldaddtoyourteam?_________________________________________________________________________________________________________

3) “Foreveryoneofthose…”Whereisthegreatestopportunityforleverageinyourbusiness?_________________________________________________________________________________________________________

Clip6:ComputerProgramming(ItTeachesYouHowtoThink)KeyTakeaways–19’49”:

1) “Ithinkeverybodyinthiscountryshouldlearnhowtoprogramacomputer…becauseitteachesyouhowtothink!”Encouragea4-year-oldto12-year-oldchildtolearnhowtoprogramusingApple’sSwiftPlaygroundsapporwww.KhanAcademy.org/computing/computer-programming.



3Clip8:PassionatelyServingCustomers Currentrating:______ Desiredrating:______KeyTakeaways–23’09”:

1) Whatelsecanyoudotogetnewideasforyourbusiness(and/orprotectyourownIP)?_________________________________________________________________________________________________________

2) Howdoyouandyourmanagementteamavoidbecomingtonerheads?_________________________________________________________________________________________________________

3) Whatcanyoudotokeepyoursales,marketing,andproductpeoplebetterconnected?_________________________________________________________________________________________________________

4) “Companiesforgetwhatitmeanstogreatproducts…Theyhavenoconceptionofthecraftsmanshipthat’srequiredtotakeagoodideaandturnitintoagoodproduct.Theyreallyhavenofeelingintheirhearts,usually,aboutwantingtoreallyhelpthecustomers.”Doesyourteamhaveafeelingintheirheartsabouttrulywantingtohelpyourcustomers?Howdoyouinspiremoreofthatfeeling?_________________________________________________________________________________________________________

Clip10:GreatProductsfrom“A”PlayersKeyTakeaways–34’50”:

1) “[Peoplemakethemistakeof]thinkingthatareallygreatideais90%percentofthework…Theproblemwiththatisthatthere’sjustatremendousamountofcraftsmanshipinbetweenagreatideaandagreatproduct.”Whatcouldyoustopdoingsothatyouhavemoretimetoinvestinpolishingyourproductsandservices?_________________________________________________________________________________________________________

2) Therocktumblermetaphor(frictionandnoise):What’sgoodconflictvs.badconflict?_________________________________________________________________________________________________________

3) Mostpeopleareuncomfortablewithconflict.Howdoyouencouragetruthoverharmony?_________________________________________________________________________________________________________



44) “I’vebuiltalotofmysuccessofffindingthesetrulygiftedpeople.”GiventhatAplayerscan

workanywheretheywant,whatareyoudoingtoattractandretainAplayers(culture,etc.)?_________________________________________________________________________________________________________

5) Howcanyouusesoftwareinyourbusinesstoincrease“dynamicrange”(differentiation)?_________________________________________________________________________________________________________

Clip11:DemandingPeakPerformanceKeyTakeaways–41’21”:

1) “ThemostimportantthingIthinkyoucandoforsomebodywho’sreallygood…istopointouttothemwhentheirworkisn’tgoodenough.Doitveryclearly,articulatewhy,togetthembackontrack,andyouneeddothatinawaythatdoesnotcallintoquestionyourconfidenceintheirabilities…That’sahardthingtodo.”Towhomshouldyou(and/oryourmanagementteam)beprovidingmoredirectfeedback?_________________________________________________________________________________________________________

2) Youteachwhatyoutolerate.ArethereanyBorCplayersinyourorganizationwhoneedtobemovedtootherpositions,orbemadeavailabletoindustry?_________________________________________________________________________________________________________

Clip12:Priorities/FocusKeyTakeaways–44’37”:

1) Whatnon-corefunctionscouldbebetterdeliveredbypartners(enablinggreaterfocus)?_________________________________________________________________________________________________________

2) Whatareyour3mostimportantprioritiesforthenext12months?_________________________________________________________________________________________________________

Clip14:Innovation/Culture/EnlightenmentKeyTakeaways–53’01”:

1) Whatactionscouldyoutaketomoreclearlyunderstandyourkeycompetitors?_________________________________________________________________________________________________________



52) Lista‘culture’or‘enlightenment’conceptthatcouldmakeyourproducts/servicesbetter.

_________________________________________________________________________________________________________

3) “Thewaythatwe’regoingtoratchetupourspeciesistotakethebestandtospreaditaroundtoeverybodysothateverybodygrowsupwithbetterthingsandstartstounderstandthesubtletyofthesebetterthings.”What’syourcompany’scompellingpurposeor‘why’?_________________________________________________________________________________________________________

Clip15:SoftwareisInfiltratingEveryBusinessKeytakeaways–58’39”(ideasforapps/softwareforyourbusiness):

1) What’syourbusinessapp(forfutureemployees,customers,partners,…)?_________________________________________________________________________________________________________

Clip16:Long-TermVisionKeyTakeaways–61’49”:

1) Whatcouldyoudotodevelopabettervisionofthefutureofyourindustry?_________________________________________________________________________________________________________

2) Whatarethethreebiggesttrendsthatarecriticaltothefutureofyourbusiness?_________________________________________________________________________________________________________

Clip17:InnovationandInspirationKeyTakeaways–64’08”:

1) “Itcomesdowntotryingtoexposeyourselftothebestthingsthathumanshavedoneandthen[trying]tobringthosethingsintowhatyou’redoing.[Mentionsmusicians,poets,artists,zoologists,historians.]Weallbroughttothiseffortaveryliberalartsattitude…Idon’tthinkyouget[greatness]ifyouareverynarrow.”Inwhatareasoralongwhichdimensionscouldyouincreasethediversityofyourteam?_________________________________________________________________________________________________________

2) Wherecouldyougotofindinspirationortostealgreatideasforyourbusiness?_________________________________________________________________________________________________________



6Clip18:ProductsPeopleLove(Spirit)KeyTakeaways–68’01”:

1) Whatcouldyoudotoaddspirittoyourproductsorservicestomakecustomerslovethem?_________________________________________________________________________________________________________

FinalTakeaways:

1) __________________________________________________________________________________________________________________________________________________________________________________________________________________

2) __________________________________________________________________________________________________________________________________________________________________________________________________________________

3) __________________________________________________________________________________________________________________________________________________________________________________________________________________

4) __________________________________________________________________________________________________________________________________________________________________________________________________________________

Suggestedreading/viewing:

• StreamtheinterviewonAmazon:Search“SteveJobsLostInterview”

• Read“SteveJobs”byWalterIsaacson

• Read“BecomingSteveJobs”byBrentSchendlerandRickTetzeli

• Read“TheInnovators”byWalterIsaacson

• VisittheComputerHistoryMuseuminMountainView,CA

• Watchthe2005Stanfordcommencementaddress:

https://www.youtube.com/watch?v=D1R-jKKp3NA

Leadership Lessons from Steve Jobs

Innovative Ideas for Your Business and Your Life

•1995: Steve Jobs gives his greatest interview … master tape lost forever!

• YE95: MSFT $51.8B — AAPL $3.92B (13X)

•Sept 1997: Steve Jobs becomes Apple iCEO

• YE97: MSFT $157B — AAPL $1.68B (93X)

MSFT AAPL

YE97 $157B $1.68B

10/5/11 $213B $346B

(Re)Introducing Steve Jobs(5 minutes, 30 seconds)

Clip 1 (of 18)

Rent or Buy: https://www.amazon.com/Steve-Jobs-Lost-Interview/dp/B008NA3HZY

“Stories are the most powerful tool you can use to get people to buy, share or follow what you have.”

Ryan Avery 2012 World Champion of Public Speaking & Vistage Speaker

Breaking Rules(4 minutes, 30 seconds)

Clip 2

1.Where could you go to get great new ideas for your business?

2.What are the rules in your industry … that you could potentially break?

3.What’s the most audacious thing that you would do if you knew you couldn’t fail?

What’s Possible + Market Opportunity(4 minutes)

Clip 3

Dream Products / Great Talent(3 minutes, 30 seconds)

Clip 4

Image credit: takao goto (Flickr)

• Initially lured out of retirement (“adult supervision”)

• Over time, he was Apple President, CEO, and Board Chairman

• Helped force out John Scully (1993) and pave the way for Jobs’ return (1996/7)

• According to Steve Wozniak, Markkula has been “more important to Apple’s success" than Woz himself.

Steve & Mike Markkula

Computer Programming(1 minute, 45 seconds)

Clip 6

Passionately Serving Customers(5 minutes, 15 seconds)

Clip 8

Great Products from “A” Players

Clip 10

(6 minutes, 30 seconds)

Demanding Peak Performance(3 minutes, 15 seconds)

Clip 11

Priorities / Focus(2 minutes)

Clip 12

Innovation / Culture / Enlightenment (so that everybody grows up with better things )

(5 minutes, 30 seconds)

Clip 14

Software is Infiltrating Every Business(3 minutes, 15 seconds)

Clip 15

Long-Term Vision(2 minutes, 15 seconds)

Clip 16

Innovation and Inspiration(4 minutes)

Clip 17

Products People Love(4 minutes)

Clip 18

Further Viewing: DVD or Streaming

http://www.amazon.com/Steve-Jobs-The-Lost-Interview/dp/B008GJVAW4

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