leadership presentation
DESCRIPTION
Presentation on Wed,Feb 9th.My presentation is a book review by Jim Sterne on how to measure and optimize your marketing investments. I have focused on one chapter which talks about a tool called "sentiment analysis". There are many other tools that were introduced by the book. Definitely a good read :)TRANSCRIPT
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BOOK REPORT: How to optimize marketing investmentsCommentated by: Jenny Liu
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Advertising is no longer a
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BOOK REPORT: How to optimize marketing investmentsCommentated by: Jenny Liu
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What I Liked•Writing Style• Content• Cases
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What I disliked
• Too many websites
• Repetition
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BOOK REPORT: How to optimize marketing investmentsCommentated by: Jenny Liu
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Conventional Standards
• Return on Investments
• Key Performance Indicators
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SENTIMENT ANALYSIS
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Sentiment Analysis
“Bag of Words” Approach
http://twitrratr.com
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Specific Sentiment Words from Twittratr.comPositive Words Negative Wordscome on pwndcongratulation pwninggtd in a bad wayproud horrifyingthanks wrongcan help failingthanks! fallen way behind
integrate losereally like fallenloves it self-deprecatingyay hunker down
epic flail got killed by
good luck only works in safarifail must have ielife saver fuming and frothing
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Sentiment Analysis
Bag of Words - 2 draw backs
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Polarity
.......Sinful………
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Intensity
………………….”I love it”…….
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To sum up….
“we are still at the beginning of using natural language processing, computational linguistics and artificial intelligence to reveal the sentiments of the public……….they will improve with time, until then these methods though not be precise, it certainly is indicative and compelling”
- Jim Sterne
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BOOK REPORT: How to optimize marketing investmentsCommentated by: Jenny Liu