leadership: how the gilroy garlic festival became synonymous with garlic
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Leadership: How the Gilroy Garlic Festival Became Synonymous with Garlic. Presented to: The Hawai`i Tourism Authority May, 2008. What is the Garlic Festival. The annual 3 day celebration of garlic Heading into its 30 th year Roughly 100,000 attendees for the 3 days - PowerPoint PPT PresentationTRANSCRIPT
Leadership: How the Gilroy Garlic Festival Became Synonymous with Garlic
Presented to: The Hawai`i Tourism Authority
May, 2008
May, 2008 Gilroy Garlic Festival Association 2
What is the Garlic Festival The annual 3 day
celebration of garlic Heading into its 30th
year Roughly 100,000
attendees for the 3 days
Volunteer concept has not changed in 29 years!
Movie Time
May, 2008 Gilroy Garlic Festival Association 3
Mission of the Gilroy Garlic Festival
The Gilroy Garlic Festival is established to provide benefits to local worthy charities and non-profit groups by promoting the community of Gilroy through a quality celebration of Garlic.
May, 2008 Gilroy Garlic Festival Association 4
How do we accomplish this?
Foster a spirit of community service and pride by encouraging volunteerism
Pursuing the highest standards of quality for all aspects of the Festival- especially food, entertainment and activities
Work with the City of Gilroy and other agencies to improve the Festival grounds, service and facilities to the benefit of the visitor and create a permanent recreation asset for the city of Gilroy
May, 2008 Gilroy Garlic Festival Association 5
Successful Volunteerism
Four critical success factors for our volunteer program Organization & Structure Volunteer Culture Volunteer Recognition Policies & Procedures
May, 2008 Gilroy Garlic Festival Association 6
Organization & Structure
Organized environment = security Organization empowers volunteers to think
and make suggestions Ownership = motivation We train and equip our volunteers
4 Year Program Clear expectations Become ambassadors
May, 2008 Gilroy Garlic Festival Association 7
Gilroy Garlic Festival Organization
President of the Board
Board of Directors Exec Director 24 Committee Chairs
Staff9 Directors 24 Assistant Chairs
•Elected from Chairs•1 Strategic Planning •1 appointee•1 in charge of Advisors
•4 Year commitment•10 member Advisory Committee•Total Operation of Festival •Manage Volunteers/Organizations
•2 Person Staff•Office staffed F/T
May, 2008 Gilroy Garlic Festival Association 8
Volunteer Culture
In order to be successful, volunteers must Know their opinion counts Know their job matters Be committed to quality Know what is expected of them Have the equipment they need Opportunity to do what they know how to do Know their ‘supervisor’ cares about them
personally
May, 2008 Gilroy Garlic Festival Association 9
Volunteer Recognition
They are the key to success and the reason for the festival.
The Festival spends > $100,000/ year on volunteers Hospitality Admission Volunteer Recognition Day Volunteer of the Year
Our success is built on exceeding expectations
May, 2008 Gilroy Garlic Festival Association 10
Volunteer Policies & Procedures
Train Volunteers Area, tasks, procedures
Lead by Example Avoid Empire Building
2 yr Chairman, 2 year Assistants, ½ roll over
“But we’ve always done it that way” Change is GOOD!
May, 2008 Gilroy Garlic Festival Association 11
Volunteer Magic Quadrant
SMART
UNTRAINED
LESS MOTIVATED ENERGETIC
We WANT to motivate you!
We WILL Teach you!
May, 2008 Gilroy Garlic Festival Association 12
Gross Proceeds
Volunteer Equity in Action
- =
Hourly Rate
Pay Bills Net Proceeds Total Vol Hrs
/ =
X
Charity Hrs Worked
Total Charity Pay Out
=
$1,000,000$700,000
$300,00040,000 hrs
$7.50/hr$75.00
Instructions:1. If this card is not completed accurately,
your hours will not be counted.2. Return this card to the Chairman of the
Committee you served on by Aug. 2.Please print neatly
10Total Hours
550012007/30
550012007/29
Total Hours
Time Out
Time InDate
10Total Hours
550012007/30
550012007/29
Total Hours
Time Out
Time InDate
10 Hrs
May, 2008 Gilroy Garlic Festival Association 13
Branding -15 years in the ‘making’
Festival chef availability- SakaBozzo, Pyros The Great Garlic Cook Off
NY Times, CNN, CBS, Food Network- 2 X 60 min features of the Finals
Other Promotions 1997 Garlic Kiss Off- Darla Haun 2000 Ted Williams- Garlic enhanced Vision Montel Williams- Hometown Festivals Garlic Showdown- 2nd year
May, 2008 Gilroy Garlic Festival Association 14
Festival Results
Donated almost $8,000,000 to date ~160 Charities benefit annually ~4000 volunteers per year Generational Volunteers
Micki P. Rebekah Children’s Home (IOOF)
29 Years @ Festival Added…….programs etc.
May, 2008 Gilroy Garlic Festival Association 15
Find out more
Go to: www.gilroygarlicfestival.com Call the Gilroy Garlic Festival Association
408-842-1625
Contact the Executive Director: Brian Bowe, [email protected] Ed Struzik, [email protected]