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Salon Styling Essentials

Leader Guide

Salon Styling Essentials

Acknowledgements

Development of this program …

Trademarks & Copyright Acknowledgements

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This leader guide was created with:

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Leader Guide Table of Contents

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Table of Contents

INTRODUCTORY MATERIAL

Getting Started iii

About This Guide iii

The Program In Perspective vi

Program Preparation viii

Training At A Glance xiv

MODULES

Introduction 1

Welcome 2

Straight Results 14

Straight with No Volume (Flat) 15

Straight with Volume (Smooth) 18

Straight with Volume and Texture 20

Wavy Results 25

Wavy with Natural Diffuse 26

Wavy Set 29

Wavy with Curling Iron 31

Wavy with Flat Iron 33

Curly Results 38

Curly with Natural Diffuse 39

Curly Wet Set 42

Curly with Curling Iron 44

Leader Guide Table of Contents

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Curly with Flat Iron 46

Take Action 50

Take Action 51

Leader Guide Getting Started

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Getting Started

About This Guide

What’s the purpose of this guide?

This leader guide provides a master reference document to help you prepare for and deliver the Salon Styling Essentials program.

What will I find in the guide?

This leader guide is a comprehensive package that contains

the workshop delivery sequence

checklists of necessary materials and equipment

presentation scripts and key points to cover, and

instructions for managing exercises, case studies, and other instructional activities.


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About This Guide

How is this guide organized?

This section, “Getting Started,” contains all of the preparation information for the Salon Styling Essentials program, such as learning objectives, pre-work, required materials, and room set-up.

Following this section is the “Training At A Glance” table. This table can serve as your overview reference, showing the module names, timings, and process descriptions for the entire program.

Finally, the program itself is divided into modules, each of which is comprised of one or more lessons. A module is a self-contained portion of the program, usually lasting anywhere from 20 to 90 minutes, while a lesson is a shorter (typically 5-20 minute) topic area. Each module begins with a one-page summary showing the Purpose, Time, Process, and Materials for the module. Use these summary pages to get an overview of the module that follows.


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About This Guide, continued

How is the text laid out in this guide?

Every action in the program is described in this guide by a text block like this one, with a margin icon, a title line, and the actual text. The icons are designed to help catch your eye and draw quick attention to “what to do and how to do it.” For example, the icon to the left indicates that you, the instructor, say something next. The title line gives a brief description of what to do, and is followed by the actual script, instruction set, key points, etc. that are needed to complete the action.

A complete list of the margin icons used in this guide is provided on the following page.

IMPORTANT NOTE

You may also occasionally find important notes such as this one in the text of this guide. These shaded boxes provide particularly important information in an attention-getting format.


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About This Guide, continued

Graphic Cues

Module Blocks

Goal Time Overview Materials Break

Lesson Blocks

Check Flipchart Activity Handouts Important Note Key Points Slide

Ask Say Time Q&A Transition Video Workbook

4MAT Wheel Connect Attend Image Inform Practice Extend

Refine Perform

The Program In Perspective

Why a Salon Styling Essentials program?

The Salon Styling Essentials program is designed to teach participants key hair styling techniques using Aveda products, thereby enhancing their skills and product knowledge and increasing salon revenue.


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The Program In Perspective

Learning Objectives

During this class, participants will learn:

The IS/GIVES/HOW behind every Aveda styling product

How to style all hair types with the right blend of products and techniques

How to determine and create your guest’s desired style

The art of product layering

Fundamental styling skills

Program Timing

10:00 a.m.–5:00 p.m.

(6 hours + 1-hour lunch break)

Number of Participants

Optimal: 1–12

Maximum: 15


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Program Preparation

Participant Pre-Work

Participants should come to class with the necessary materials.

Required Materials

General Materials

Salon Styling Essentials Facilitator Guide

Salon Styling Essentials PowerPoint Presentation

LCD Projector and Screen

Computer/Laptop

Speakers

Wireless Clicker/Pointer

Flipchart and Markers

Mission, Vision and Belief Posters (1 of each placed around the room, can be printed from the Global Education & Events Standards on PureProTM)

Masking Tape (1 roll)

Aveda Candles (1 per table)

Hand ReliefTM (1 per table)

ChakraTM Balancing Body Mists (one complete set distributed among tables)

Blue Oil Balancing Concentrate (1 per table)

Colored Pencils and Markers in Cups (1 cup per table)

Highlighters (1 per participant)

Ball Point Pens (1 per participant)

Blank Paper (1 stack per table)

Post-it Notes (1 pack or equivalent per participant)


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Program Preparation

Collateral and Handouts

Salon Styling Essentials Participant Placemats (1 per participant)

Product Benefit Category Posters (1 set)

Hair Styling Prep Style Finish Positioning Charts (1 per table; current charts available on PureProTM)

Blank Head Sheets (1 stack per table)

Product

Aveda Styling Products (4 complete collections)

Technical Tools

Facilitator to Bring

– Pivot Point Headforms (1 for facilitator, 1 per participant)

– Jessica Snap Caps (1 for facilitator, 1 per participant)

– Tripods and Clamps (1 for facilitator, 1 per participant)

– Shampoo Bowls

– Wide-Tooth Comb

– Tail Comb

– Aveda Round Brushes (small, medium, large)

– Mason Pearson Brushes (small and large)

– Denman Brush (9-row)

– Blow Dryer with Nozzle, Diffuser and Sock Diffuser


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Program Preparation

– Curling Rod or 1-inch Curling Iron

– Flat Iron

– Marcel Iron

– Hot Rollers

– Magnetic Rollers

– Sectioning Clips

– Pin Curl Clips (single-prong)

Participants to Bring

– Wide-Tooth Comb

– Tail Comb

– Aveda Round Brushes (small, medium, large)

– Mason Pearson Brushes (small and large)

– Denman Brush (9-row)

– Blow Dryer with Nozzle, Diffuser and Sock Diffuser

– Curling Rod or 1-inch Curling Iron

– Flat Iron

– Marcel Iron

– Hot Rollers

– Magnetic Rollers

– Sectioning Clips

– Pin Curl Clips (single-prong)

– Extension Cord

Room Set-Up

Set up the room with theater-style seating and round tables (space permitting).


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Program Preparation

Place a flipchart on a stand at the front of the room.

Set up the computer, projector and screen at the front of the room.

Set up any pre-sectioned mannequin heads and shampoo bowls.

Make sure there is one 20 amp electrical circuit per each blow dryer.

Table Set-Up

Salon Styling Essentials Participant Placemats (1 per participant)

Hair Styling Prep Style Finish Positioning Charts (1 per table; current charts available on PureProTM)

Blank Head Sheets (1 stack per table)

Pivot Point Headforms (1 per participant)

Jessica Snap Caps (1 per participant)

Tripods and Clamps (1 per participant)

Aveda Candles, lighted (1 per table)

Hand ReliefTM (1 per table)

ChakraTM Balancing Body Mists (2–3 per table)

Blue Oil Balancing Concentrate (1 per table)

Colored Pencils and Markers in Cups (1 cup per table)

Highlighters (1 per participant)

Ball Point Pens (1 per participant)

Blank Paper (1 stack per table)

Post-it Notes (1 pack or equivalent per participant)

Set up the product display table(s) against one of the


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Program Preparation

side walls. The table should include a collection of Aveda products (prepare for styling, smooth frizz, create volume, define curl, create hold, create texture, add shine, hold with hair spray). Hang the product benefit category posters at equal distances from each other, spanning the table(s).

Note: Do not organize the products into their appropriate product benefit categories. Place all the products on the table randomly, but do make them look neat (i.e., spread them out evenly, labels facing out, etc.). The participants will be organizing the products into the appropriate product benefit categories during an activity.

Instructor Preparation

Review the Aveda Global Education & Events Standards guide to ensure Aveda’s global training standards are being met. Use the Program Set-Up Checklist in the Appendix as your guide.

Prepare any educational support tools (e.g., pre-sectioned mannequin heads and flipchart diagrams) in advance.

Prepare a wellness activity for the beginning of the class.

Read through this facilitator guide, and make sure you are comfortable with the styling techniques.

On the day of the training, arrive early and ensure the room is set up one hour before the start time. Check to make sure all A/V equipment is working properly.

Spray the room with a ChakraTM Balancing Body Mist and play upbeat music as participants arrive.


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Program Preparation

4MAT WHEEL

Concept: Results

Leader Guide Training At A Glance

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Training At A Glance

Time Module Description

1 hour (and one 15-minute break)

Introduction

Welcome participants; review housekeeping information and learning objectives; lead a wellness and mission activity; and perform the product word, most/least used products and product benefit categories activities to connect participants to the information they are about to learn.

1 hour, 30 minutes (and one-hour lunch break)

Straight Results

Take participants through the styling products and techniques used to achieve various straight results, including straight with no volume (flat), straight with volume (smooth) and straight with volume and texture and give them the opportunity to create a customized, straight-result look for one of their salon guests.

1 hour, 30 minutes

Wavy Results

Take participants through the styling products and techniques used to achieve various wavy results, including wavy with natural diffuse, wavy set, wavy with curling iron and wavy with flat iron and give them the opportunity to create a customized, wavy-result look for one of their salon guests.

1 hour, 30 minutes

Curly Results

Take participants through the styling products and techniques used to achieve various curly results, including curly with natural diffuse, curly wet set, curly with curling iron and curly with flat iron and give them the opportunity to create a customized, wavy-result look for one of their salon guests.

Leader Guide Training At A Glance

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15 minutes Take Action

Review the learning objectives, perform the least used products activity to prevent participants from relying on the same products and to help them develop confidence in using every Aveda styling product.

Leader Guide Introduction

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Introduction

Goal

The purpose and goal of this module is to welcome participants, introduce them to the concept of results and how different products yield different results and review the Aveda product benefit categories and their varying levels of degree.

Time

1 hour (and one 15-minute break)

Overview

Welcome participants; review housekeeping information and learning objectives; lead a wellness and mission activity; and perform the product word, most/least used products and product benefit categories activities to connect participants to the information they are about to learn.

Materials Needed

See the Required Materials list at the beginning of this guide.


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Welcome

Slide 1

SAY

Welcome to Salon Styling Essentials.

I am… (introduce yourself and share why you’re excited to teach this class).

IMPORTANT NOTE

Share any housekeeping information, including bathroom location, times of breaks, etc.

Slide 2


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Welcome

SAY

Let’s review our learning objectives for the day. During this class, you will learn:






IMPORTANT NOTE

Make a commitment to participants about the practical value of the class.

SAY

Before we begin today’s training, let’s prepare our minds and bodies for what we’re about to experience.

ACTIVITY: WELLNESS

Perform a wellness activity of your choice.


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Welcome

Slide 3

SAY

This class is all about using Aveda products to achieve results. And as we all know, Aveda strives to achieve results not just in the world of beauty, but within the world itself. Let’s remind ourselves of the Aveda mission now.

IMPORTANT NOTE

Recite the mission or run your favorite mission activity.

connect


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Welcome

Slide 4

SAY

As a table group, decide on one of your favorite Aveda styling products. Using only the letters in the product’s name, try to come up with as many different words as you can.

ACTIVITY: PRODUCT WORD BRAINSTORM

Give each table group a piece of flipchart paper to post to the wall. Instruct groups to write the name of their chosen product across the top of the flipchart page, then to brainstorm as many words as possible and write them on the flipchart page.

Give table groups 5–10 minutes to complete the activity.

ASK

How many words did you come up with?

(Accept any answer, and congratulate the table group that came up with the most words.)

SAY

As you just experienced (in a way), one product can yield so


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many different results.

Note: If two table groups chose the same product, note that although they share some of the same words, they probably came up with different words as well. If two table groups did not choose the same product, make this point by saying, “If two groups had chosen the same product, they probably would have come up with different words.”

Salon Styling Essentials is about combining Aveda styling products with styling techniques to achieve the desired end result. It’s also about discovering that products can be used in different ways to achieve altogether different results.

attend

SAY

During that last activity, you had one word from which you used to create a plethora of different words. Similarly, Aveda has one set of products (granted, a rather large set) that you can use to create any look imaginable. That’s how you should think about styling.

ASK

What combination of tools can give you the results you and your guests are looking for?

(Accept any answer.)


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Slide 5

SAY

Now let’s tie the idea of results to actual products.

Visualize your daily styling routine in the salon and whether you’ve developed any patterns in which you use the same products consistently or avoid using others altogether.

Most/Least Used Products

Direct learners to the Participant Placemat.

ACTIVITY: MOST/LEAST USED PRODUCTS

Instruct participants to record the following three things


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on their placemat:

1. The prep product they use most

2. The styling product they use most

3. The finish product they use most

Instruct participants to record the following three things on their placemat:

1. The prep product they use least

2. The styling product they use least

3. The finish product they use least

After participants have recorded their most and least used prep, style and finish products, instruct them to share them in their table groups and to explain why they gravitate toward and away from these products.

Give participants 5–10 minutes to complete the activity.

ASK

What products do you work with the most on a daily basis? Why?


What products do you work with the least on a daily basis? Why?


image


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ASK

Are you ever disappointed because your “favorite” product did not yield the result you were hoping for? Have your guests ever been disappointed?


Slide 6

SAY

Einstein said that insanity is doing the same thing over and over and expecting different results.

Whether or not you realize it, relying on the same products every day or avoiding others entirely may be influencing your results you’re getting, especially when you look at the wide range of guests for whom you provide services. Even if several guests are seeking the same result, they most likely have different hair types that you need to take into consideration when creating the prep, style, finish formula to achieve their desired style.

inform


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Slide 7

SAY

Let’s see how well you know Aveda’s styling products and the product benefit categories.

ACTIVITY: PRODUCT BENEFIT CATEGORIES

Assign each table group two product benefit categories.

Instruct table groups to go to the product table(s) you have set up along the wall.

At the product table, instruct table groups to pick out the products that correspond to the product benefit categories you assigned them.

Once table groups have picked out the products that correspond to their assigned product benefit categories, instruct them to put the products in order of degree. For example, the table group that has been assigned the “Hold with Hair Spray” category should order the products from lightest hold to firmest hold.

Give participants 10 minutes to complete the activity.

After the participants have completed the activity, engage the class as a group to check each others’ product benefit categories (e.g., have the table group that was assigned “Add Shine” and “Hold with Hair Spray” categories check the table group that was assigned “Prepare for Styling” and “Create Hold”). Did the table groups organize the products correctly?


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Slide 8

SAY

Great job organizing the products into their correct product benefit categories and according to their varying degrees.

During the rest of this class, we will be using these products individually and in combination with each other to really see these benefits in action.

Before we move on, let’s review the product benefit categories in further detail.

IMPORTANT NOTE

Give each table group a Hair Styling Prep Style Finish Product Positioning Chart. Review the product benefit categories with the class as a group, including the IS/GIVES/HOW behind each product. Facilitate a discussion


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about the level of structure and hold, softness and shine and weight and movement in each product and how they can be used most effectively. Share that during the class, they will be using these products individually and in combination with each other to really understand this concept.

Slide 9

SAY

Let’s take a quick break before diving into the first result.

IMPORTANT NOTE

Give participants a specific time to be back in the room.


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15-MINUTE BREAK

Transition to Straight Results

Leader Guide Straight Results

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Straight Results

Goal

The purpose and goal of this module is to teach and practice using Aveda styling products and other tools to achieve various straight results, experience the product benefits in action and brainstorm ways to use product knowledge and benefits to inform a customized, straight-result look.

Time

1 hour, 30 minutes (and one-hour lunch break)

Overview

Take participants through the styling products and techniques used to achieve various straight results, including straight with no volume (flat), straight with volume (smooth) and straight with volume and texture and give them the opportunity to create a customized, straight-result look for one of their salon guests.

Materials Needed



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Straight with No Volume (Flat)

inform

practice

Slide 10

Straight Results



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SAY

We are first going to focus on how to use different styling products and techniques to achieve three different straight results. As we go through each result, record your thoughts and observations about the products’ hold, shine, movement and weight on your placemat.

In quadrant 1, we’re going to create a straight with no volume (flat) result using the following products:

Prep: Smooth Infusion™ Style-Prep Smoother™

Style: Smooth Infusion™ Glossing Straightener

Finish: Light Elements™ Smoothing Fluid

ACTIVITY: DEMONSTRATE AND PRACTICE STRAIGHT WITH NO VOLUME (FLAT)

Instruct participants to section their mannequin heads into three quadrants.

In quadrant 1, demonstrate the straight with no volume (flat) result in “Simon Says” mode, including appropriate application of products. As you demonstrate, instruct participants to complete the same step.

Provide coaching and tips as they practice.


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IMPORTANT NOTE

Demonstrate the flat wrap technique using the blow dryer with nozzle, following the Mason Pearson brush approximately four inches away and angling it so that the air flows down the length of the hair shaft. When hair is completely dry, take diagonal partings and use the flat iron from mid-shaft to ends, moving the heat straight down through the hair.


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Straight with Volume (Smooth)

inform

practice

Slide 11

Straight Results


SAY

In quadrant 2, we’re going to create a straight with volume (smooth) result using the following products:

Prep: Brilliant™ Damage Control™

Style: Phomollient™ Styling Foam

Finish: Pure AbundanceTM Volumizing Hair Spray or Air ControlTM Hair Spray

As we go through this particular straight result, record your thoughts and observations about the products’ hold, shine,


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Straight with Volume (Smooth)

movement and weight on your placemat.

ACTIVITY: DEMONSTRATE AND PRACTICE STRAIGHT WITH VOLUME (SMOOTH)

In quadrant 2, demonstrate the straight with volume (smooth) result in “Simon Says” mode, including appropriate application of products. As you demonstrate, instruct participants to complete the same step.


IMPORTANT NOTE

Emphasize that the paddle brush works well in achieving a straight result with volume. The brush’s bigger surface area and open airflow design move heat evenly through the hair when blow-drying, resulting in a light, bouncy finish with a lot of movement. Again, demonstrate the flat wrap technique using the blow dryer with nozzle, following the paddle brush down the length of the hair shaft until it is completely dry. Before moving on to the next section, lift the hair up from the scalp with the paddle brush and move through the ends once more to achieve natural lift and to seal in shine.


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Straight with Volume and Texture

inform

practice

Slide 12

Straight Results


SAY

In quadrant 3, we’re going to create a straight with volume and texture result using the following products:

Prep: Pure Abundance™ Style-Prep™

Style: Volumizing Tonic™

Finish: Pure AbundanceTM Hair Potion


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Straight with Volume and Texture

ACTIVITY: DEMONSTRATE AND PRACTICE STRAIGHT WITH VOLUME AND TEXTURE

In quadrant 3, demonstrate the straight with volume and texture result in “Simon Says” mode, including appropriate application of products. As you demonstrate, instruct participants to complete the same step.


IMPORTANT NOTE

Demonstrate how to divide the hair into horizontal sub-sections that are the same width as the round brush. Using the blow dryer with nozzle, pull the hair away from the head and smooth the cuticle by following the round brush down the length of the hair shaft to the ends, making sure to maintain consistent airflow. Emphasize the importance of drying each section completely, as damp hair will result in frizziness.

Straight Results


ASK

What did you observe about the products’ hold, shine,


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movement and weight in each of the straight results?

(Accept any answer, but point out the differences in the amount of hold, shine, movement and weight in each of the three styles.)

What is the difference between the Smooth InfusionTM Style-Prep SmootherTM that we used in quadrant 1 and the Brilliant™ Damage Control™ that we used in quadrant 2?

(Listen for: Both protect hair from heat styling, but Smooth InfusionTM Style-Prep SmootherTM smooths hair and defends against humidity and Brilliant™ Damage Control™ helps reduce breakage.

What is the difference between the PhomollientTM Styling Foam that we used in quadrant 2 and the Volumizing TonicTM that we used in quadrant 3?

(Listen for: PhomollientTM Styling Foam gives all-over volume and Volumizing TonicTM gives targeted lift at the roots.)

Could we have used PhomollientTM Styling Foam in place of Volumizing TonicTM in quadrant 2?

(Listen for: Yes, it just would have created more all-over volume in the final style.)

Why did we use Pure AbundanceTM Hair Potion in quadrant 3?

(Listen for: Pure Abundance Hair Potion creates texture. Without it, the final style would have had volume, but no texture.)

extend


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refine

SAY

Now that you’ve practiced using different styling products and techniques to achieve three different straight results, it’s time to think about how to use what you just learned to inform a customized, straight-result look.

ACTIVITY: CUSTOMIZED STRAIGHT RESULT

Instruct participants to think about one of their regular straight-haired salon guests and how that person likes them to style their hair.

Using what they just learned and what they know of their guest’s hair, instruct participants to create a customized, straight-result look for that guest on a blank head sheet and to record which prep, style and finish products they would to use to achieve that result.

After participants have created their look, have them present their head sheet to the class. Ask participants to describe their guest’s hair; the particular style they want to achieve; the prep, style and finish products they would use to achieve that result and why.

As each participant presents their look, ask the class to provide constructive feedback about what they like and what could be improved.

ASK

Are there any questions about straight results before we move on?

(Answer any questions.)


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Slide 13

SAY

Let’s take a lunch break before moving on to the next result.

IMPORTANT NOTE

Give participants a specific time to be back in the room and ready for the second half of the class.

1-HOUR LUNCH BREAK

Transition to Wavy Results

Leader Guide Wavy Results

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Wavy Results

Goal

The purpose and goal of this module is to teach and practice using Aveda styling products and other tools to achieve various wavy results, experience the product benefits in action and brainstorm ways to use product knowledge and benefits to inform a customized, wavy-result look.

Time

1 hour, 30 minutes

Overview

Take participants through the styling products and techniques used to achieve various wavy results, including wavy with natural diffuse, wavy set, wavy with curling iron and wavy with flat iron and give them the opportunity to create a customized, wavy-result look for one of their salon guests.

Materials Needed



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Wavy with Natural Diffuse

Slide 14

SAY

Welcome back from lunch. Let’s move on to our next result.

inform

practice

Slide 15


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Wavy with Natural Diffuse

Wavy Results


SAY

Now we’re going to focus on how to use different styling products and techniques to achieve four different wavy results. As we go through each result, record your thoughts and observations about the products’ hold, shine, movement and weight on your placemat.

In quadrant 1, we’re going to create a wavy with natural diffuse result using the following products:

Prep: Be Curly™ Style-Prep™

Style: Be Curly™ Curl Enhancer

Finish: Witch Hazel Light Hold Hair Spray or Brilliant™ Medium Hold Hair Spray

ACTIVITY: DEMONSTRATE AND PRACTICE WAVY WITH NATURAL DIFFUSE

Instruct participants to section their mannequin heads into four quadrants.

In quadrant 1, demonstrate the wavy with natural diffuse result in “Simon Says” mode, including appropriate application of products. As you demonstrate, instruct participants to complete the same step.



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IMPORTANT NOTE

Emphasize the importance of combing the product through the hair to distribute it evenly and to eliminate any knots or tangles. Demonstrate how to scrunch the hair, gently shaping it with your fingers into the style you want. Then, with a diffuser set on low heat and low airflow, gently place sections of hair into the diffuser and dry. Emphasize placing the diffuser close to the roots and holding it in place until the hair dries.


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Wavy Set

inform

practice

Slide 16

Wavy Results


SAY

In quadrant 2, we’re going to create a wavy set result using


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the following products:


Style: Confixor™ Liquid Gel

Finish: Air ControlTM Hair Spray

As we go through this particular wavy result, record your thoughts and observations about the products’ hold, shine, movement and weight on your placemat.

ACTIVITY: DEMONSTRATE AND PRACTICE WAVY SET

In quadrant 2, demonstrate the wavy set result in “Simon Says” mode, including appropriate application of products. As you demonstrate, instruct participants to complete the same step.


IMPORTANT NOTE

Demonstrate how to section the hair first into vertical one-inch sections through the sides and then horizontal sections through the top. Brush through each section and using hot rollers, hold the hair at a 90-degree angle and roll the hair away from the face, starting at the ends and securing at the scalp. Emphasize that the hair should have cooled completely before removing the rollers and brushing through each section.


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Wavy with Curling Iron

inform

practice

Slide 17

Wavy Results


SAY

In quadrant 3, we’re going to create a wavy with curling iron result using the following products:



Finish: BrilliantTM Medium Hold Hair Spray



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Wavy with Curling Iron

ACTIVITY: DEMONSTRATE AND PRACTICE WAVY WITH CURLING IRON

In quadrant 3, demonstrate the wavy with curling iron result in “Simon Says” mode, including appropriate application of products. As you demonstrate, instruct participants to complete the same step.


IMPORTANT NOTE

Demonstrate how to blow-dry the hair straight.

Note: Because you will also need to blow-dry quadrant 4 straight, instruct participants to blow-dry both quadrants 3 and 4 straight to save time.

Use a wide-barrel curling iron to curl half-inch sections all the way to the root. After holding for 10–15 seconds, release the curl, spray with hair spray, roll the curl back up using your fingers and secure the curl in place with a hair clip. Emphasize ensuring the hair has cooled completely before removing the clips.


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Wavy with Flat Iron

inform

practice

Slide 18

Wavy Results


SAY

In quadrant 4, we’re going to create a wavy with flat iron


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result using the following products:



Finish: Control ForceTM Firm Hold Hair Spray


ACTIVITY: DEMONSTRATE AND PRACTICE WAVY WITH FLAT IRON

In quadrant 4, demonstrate the wavy with flat iron result in “Simon Says” mode, including appropriate application of products. As you demonstrate, instruct participants to complete the same step.


IMPORTANT NOTE

Demonstrate how to separate hair into small sections that are no bigger than the flat iron. Quickly run the iron over the section once or twice, pressing very lightly. Emphasize that though you aren’t going to straighten the hair, heating the hair will help it wave more easily. Starting at the roots, demonstrate how to wrap the hair around the top plate of the iron, turning it 180 degrees and clapping the iron down the section until you reach the ends. Cup the curled section in your hand to cool, then twist the strand around your fingers to set the wave.

Wavy Results



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ASK

What did you observe about the products’ hold, shine, movement and weight in each of the wavy results?

(Accept any answer, but point out the differences in the amount of hold, shine, movement and weight in each of the four styles.)

Why did we use Be CurlyTM Style-Prep in quadrant 1 rather than Brilliant™ Damage Control,™ like we did in the other three quadrants?

(Listen for: We wanted to set the foundation for a naturally wavy style; therefore, Be CurlyTM Style-Prep was the best product to use. Further, we used the blow dryer on the lowest heat and airflow settings, so protecting the hair from damage wasn’t the primary concern.)

Why did we use ConfixorTM Liquid Gel in quadrants 2–4 rather than Be CurlyTM Curl Enhancer?

(Listen for: In quadrants 2–4, we used a variety of heat styling tools to create wave, not to enhance natural wave. Further, the styles we created necessitated using a product that would provide enough hold to set the style.)

Could we have used a different hair spray in any of the quadrants?

(Listen for: Yes, because most of Aveda’s hair sprays are for all hair types, we’d just need to choose the hair spray that would provide the level of hold we wanted in the final style.)

extend

refine


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SAY

Now that you’ve practiced using different styling products and techniques to achieve four different wavy results, it’s time to think about how to use what you just learned to inform a customized, wavy-result look.

ACTIVITY: CUSTOMIZED WAVY RESULT

Instruct participants to think about one of their regular wavy-haired salon guests and how that person likes them to style their hair.

Using what they just learned and what they know of their guest’s hair, instruct participants to create a customized, wavy-result look for that guest on a blank head sheet and to record which prep, style and finish products they would to use to achieve that result.



ASK

Are there any questions about wavy results before we move on?


Transition to Curly Results

Leader Guide Curly Results

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Curly Results

Goal

The purpose and goal of this module is to teach and practice using Aveda styling products and other tools to achieve various curly results, experience the product benefits in action and brainstorm ways to use product knowledge and benefits to inform a customized, curly-result look.

Time

1 hour, 30 minutes

Overview

Take participants through the styling products and techniques used to achieve various curly results, including curly with natural diffuse, curly wet set, curly with curling iron and curly with flat iron and give them the opportunity to create a customized, wavy-result look for one of their salon guests.

Materials Needed



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SAY

Now we’re going to focus on how to use different styling products and techniques to achieve four different curly results. As we go through each result, record your thoughts and observations about the products’ hold, shine, movement and weight on your placemat.

In quadrant 1, we’re going to create a curly with natural diffuse result, either intensifying the curl or elongating the curl.

To intensify the curl, use the following products:


Style: Be Curly™ Curl Enhancer

Finish: Brilliant™ Medium Hold Hair Spray

To elongate the curl, use the following products:


Style: Be Curly™ Curl Controller

Finish: Be Curly™ Curl Enhancing Hair Spray

ACTIVITY: DEMONSTRATE AND PRACTICE CURLY WITH NATURAL DIFFUSE

Instruct participants to section their mannequin heads into four quadrants.

In quadrant 1, demonstrate the curly with natural diffuse result in “Simon Says” mode, including appropriate application of products. As you demonstrate, instruct participants to complete the same step.


Note: Make sure both curly with natural diffuse results (intensified curl and elongated curl) are represented. You may want to instruct half of class to create the intensified curl look and the other half to create the elongated curl look.


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IMPORTANT NOTE

As with the wavy with natural diffuse result, emphasize the importance of combing the product through the hair to distribute it evenly and to eliminate any knots. Demonstrate how to pinch the ends of the hair and shake it to set the natural curl pattern. Then, with a diffuser set on low heat and low airflow, place the diffuser close to the roots and hold it there until the hair is completely dry. Emphasize not using your hands while diffusing, as doing so creates frizz and can cause curls to lose their shape.


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Curly Wet Set

inform

practice

Slide 20

Curly Results


SAY

In quadrant 2, we’re going to create a curly wet set result using the following products:


Style: Flax Seed Aloe Strong Hold Sculpturing Gel


As we go through this particular curly result, record your thoughts and observations about the products’ hold, shine, movement and weight on your placemat.


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Curly Wet Set

ACTIVITY: DEMONSTRATE AND PRACTICE CURLY WET SET

In quadrant 2, demonstrate the curly wet set result in “Simon Says” mode, including appropriate application of products. As you demonstrate, instruct participants to complete the same step.


IMPORTANT NOTE

Demonstrate how to section the hair first into vertical one-inch sections through the sides and then horizontal sections through the top. Brush through each section and using magnetic rollers, hold the hair at a 90-degree angle and roll the hair away from the face, starting at the ends and securing at the scalp. Emphasize ensuring the hair has cooled completely before removing the rollers and brushing through each section.


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Curly with Curling Iron

inform

practice

Slide 21

Curly Results


SAY

In quadrant 3, we’re going to create a curly with curling iron result using the following products:


Style: Flax Seed Aloe Strong Hold Sculpturing Gel




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Curly with Curling Iron

ACTIVITY: DEMONSTRATE AND PRACTICE CURLY WITH CURLING IRON

In quadrant 3, demonstrate the curly with curling iron result in “Simon Says” mode, including appropriate application of products. As you demonstrate, instruct participants to complete the same step.


IMPORTANT NOTE

Remind participants how to blow-dry the hair using the straight with volume technique.

Note: Because you will also need to blow-dry quadrant 4 using the straight with volume technique, instruct participants to blow-dry both quadrants 3 and 4 using this technique to save time.

Demonstrate how to divide the hair into manageable, one-inch, horizontal sections. Comb through each section and starting at the roots, use a Marcel iron and wrap the section around the barrel, holding for 10–20 seconds. If you want to set the hair, secure the curl in place with a hair clip. To finish, break up the curls using your fingers or loosen them using a flat brush.


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Curly with Flat Iron

inform

practice

Slide 22

Curly Results


SAY

In quadrant 4, we’re going to create a curly with flat iron result using the following products:






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ACTIVITY: DEMONSTRATE AND PRACTICE CURLY WITH FLAT IRON

In quadrant 4, demonstrate the curly with flat iron result in “Simon Says” mode, including appropriate application of products. As you demonstrate, instruct participants to complete the same step.


IMPORTANT NOTE

Holding the flat iron parallel to the hair two inches from the roots, demonstrate how to take two-inch horizontal sections and wrap them around the bottom plate of the iron with the ends pointing downward. Gently close the plates and slowly move the iron down toward the ends, rotating it outward while doing so. Let the curl fall into your hand.

Curly Results



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ASK

What did you observe about the products’ hold, shine, movement and weight in each of the curly results?

(Accept any answer, but point out the differences in the amount of hold, shine, movement and weight in each of the four styles.)

What did those of you who used Be CurlyTM Curl Enhancer in quadrant 1 observe about the product’s ability to intensify curl?


What did those of you who used Be CurlyTM Curl Controller in quadrant 1 observe about the product’s ability to elongate curl?


When would you want to use a non-aerosol hair spray like Be CurlyTM Hair Spray or BrilliantTM Medium Hold Hair Spray to set the style and when would you want to use an aerosol hair spray like Control ForceTM Firm Hold Hair Spray to set the style?


extend

refine


© 2012 Page 49 Rev. Date 2/15/2012


SAY

Now that you’ve practiced using different styling products and techniques to achieve four different curly results, it’s time to think about how to use what you just learned to inform a customized, curly-result look.

ACTIVITY: CUSTOMIZED CURLY RESULT

Instruct participants to think about one of their regular curly-haired salon guests and how that person likes them to style their hair.

Using what they just learned and what they know of their guest’s hair, instruct participants to create a customized, curly-result look for that guest on a blank head sheet and to record which prep, style and finish products they would to use to achieve that result.



ASK

Are there any questions about wavy results before we move on?


Transition to Take Action

Leader Guide Take Action

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Take Action

Goal

The purpose and goal of this module is to review the learning objectives and give participants the opportunity to create a look using the three styling products they use least.

Time

15 minutes

Overview

Review the learning objectives, perform the least used products activity to prevent participants from relying on the same products and to help them develop confidence in using every Aveda styling product.

Materials Needed



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Take Action

Slide 23

SAY

Let’s review our learning objectives. During this class, you have learned:






perform


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Slide 24

SAY

Now that you’ve had a chance to work with several styling products to create various results, it’s time for you to think back to the beginning of the class when I asked you to record the prep, style and finish products you use least to and create a look using those three products.

The goal is for you to become comfortable using these products, to turn them into new favorites.

Least Used Products



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ACTIVITY:LEAST USED PRODUCTS

Instruct participants to review their placemat to remind themselves of the prep, style and finish products they use least.

Using what they’ve learned during the class, instruct participants to create a look using the prep, style and finish products they use least on a blank head sheet.

After participants have created their look, have them present their head sheet to the class. Ask participants to describe the look, the IS/GIVES/HOW behind the prep, style and finish products they used to create the look and what kind of guest might look best in it.


IMPORTANT NOTE

If you have time, have participants create their look on a mannequin head.


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Slide 25

SAY

Thank you for coming to Salon Styling Essentials! If you’re interested in learning more about styling, we have an advanced styling class that goes beyond product and focuses on foundational styling techniques and variations. You’ll learn and practice advanced styling techniques, including ponytails, braiding, French twist, texture and freeform shaping.

IMPORTANT NOTE

Collect participant names and email addresses. Tell them that they will be receiving electronic evaluations from Aveda and that you are looking forward to receiving their feedback.

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