Lead Magnet Creation Guide:

5 Critical Factors That Will Help You Create Irresistible and High Converting Lead Magnets

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Lead Magnet Creation Guide:

5 Critical Factors That Will Help You Create Irresistible and High Converting Lead Magnets

…So That You’ll Grow Your Email List On Auto-Pilot With High Quality Prospects and Customers And Make More Sales!

The end-goal of blogging, engaging on social media, and building your audience is to ultimately get your “tribe” on to your email list so that you can keep communicating with them, build a relationship with them, turn them into paying customers - and make money.

Like they say “The money’s in the list.”

It’s not often someone buys your product or service online the very first time they see your offer. Usually they need to get exposed to it several times.

Therefore, you need a way to follow-up with them. To be able to do that, you need their contact information - at least their email address and perhaps also their name. (You can also build your list using e.g. Messenger on Facebook - but to keep it simple we’ll only focus on building an email list here.)

To build and grow an email list, you must set up a sales funnel.

A successful sales funnel begins with a Lead Magnet, also known as an opt-in bribe or a content upgrade.

It’s an incentive you offer to your potential buyers in exchange for their contact information, such as name and email. You may also ask for their phone number - and address, it depends on your lead magnet, your offer etc.

To attract high quality leads to opt-in to your funnel, you need a lead magnet that your audience finds irresistible. By sending them follow-up emails you can continue to develop a relationship with them. And when the people on your list find that your follow-up communication helps them to solve problems, to achieve a result they want - or they get a useful tool - you establish trust with your list (your tribe).

There are different types of lead magnets.

Many lead magnets are downloadable content such as an eBook, a report, a guide, a cheat sheet, a work sheet, a resource list or a checklist.

It can also be a video (or a video series), or a podcast, an audio or a software, a plug-in, a quiz, a survey, a contest, a coupon or a free trial.

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What format and type of lead magnet depends on your business, what your lead magnet is about, and also how your ideal customer prefers to consume content (reading an eBook vs. watching a video for example) and also what the most effective way to deliver your lead magnet is.

This lead magnet strategy works for any business, no matter what industry you’re in:

• Affiliate marketer • Software developer • Real Estate • Network Marketer• Doctor / Dental Practice• Amazon seller• Physical product seller• Retail store• Restaurant / Bar• Beauty salon• Author• Consultant/Coach• Non-profit companies• ...and so on…

Each one of these businesses will benefit greatly from list building, since it enables them to communicate with their prospects and customers about news, promotions etc.

In order for you to create irresistible lead magnets that are effective and high-converting, consider the following five factors:

5 Factors That Will Help You Create High Converting Lead Magnets To Grow Your Email List With High Quality Prospects and Customers

1) Know exactly what your target market REALLY wants

• Think about what your potential prospects want and what they are attracted to, what information (or tool etc.) they most likely want so that they will enter their email address in your opt-in form without even thinking twice about it

• What questions are they seeking answers to

• What problems are they searching a solution to

• And: What are their “need to solve NOW” problems (very important!)

• What dreams and desires do they have

• What is one solution you can provide to one of these problems they have (or to fulfill a desire they have)? The solution should be simple, quick and easy to implement.

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2) Speak directly to your ideal customer

• Your lead magnet must speak directly to your ideal customer’s needs and desired end result

• Address a specific high stakes problem, challenge or pain your customer wants to be solved - offer them a simple and quick solution

• Use their specific language

3) Be ultra specific (not vague)

• Focus on ONE problem, ONE challenge, ONE pain or ONE desire

• Offer ONE ultra specific solution to an ultra specific market

• Use specific examples, numbers, and results in your copy

4) Give immediate gratification

• The lead magnet should be quick and easy to consume - avoid long boring ebooks or too long videos

• People don’t want to spend hours to get the results, they want quick fixes and “magic bullets”

• Your lead magnet should assist in selling your offer - not be a road block in your sales funnel

5) High perceived value

• Just because your lead magnet is free, it mustn’t be perceived as “cheap”

• Make sure it provides great value to your target market and you MUST deliver on your promise

• You only have one chance to make a first impression, so make sure your lead magnet looks professional and gives a good impression

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Lead Magnet Creation Worksheet:

Follow the steps to create your lead magnet!

Problems and Desires

My target market’s BIG problems, questions, challenges, pain points, dreams and desires:

________________________________________________________________________________

________________________________________________________________________________

________________________________________________________________________________

________________________________________________________________________________

Solution

My easy quick-fix, ultra specific solution to ONE ultra specific problem (or desire):

________________________________________________________________________________

________________________________________________________________________________

________________________________________________________________________________

________________________________________________________________________________

Lead Magnet Titel

Write several headlines, choose the best one. Include the desired benefit or result in the title. Also include the primary keyword and use powerful adjectives and numbers. (Click here for FREE headline templates: Headline Templates)

________________________________________________________________________________

________________________________________________________________________________

________________________________________________________________________________

________________________________________________________________________________

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Medium

My choice of medium and why (eBook, guide, report, video, checklist, survey, contest, coupon or podcast etc):

________________________________________________________________________________

________________________________________________________________________________

________________________________________________________________________________

Monetization

These are the products (or services) I’ll offer after the opt-in, that are in alignment with the content and market segment that consumes the lead magnet:

Lead Magnet (Free):______________________________________________________________

Front-End Offer ($1-$7) :__________________________________________________________

Core Offer ($47-$297):____________________________________________________________

Back-End Offer ($497-$ - ):______________________________________________________

Other products (trip wires, upsells, downsells, profit maximizer, affiliate offers):

________________________________________________________________________________

________________________________________________________________________________

Marketing

My plan how to promote the lead magnet (on my website sidebar, website popup, content upgrade in blog posts, slide in form, paid ads, forums, social media etc):

________________________________________________________________________________

________________________________________________________________________________

________________________________________________________________________________

________________________________________________________________________________

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Tips about resources to create professional looking lead magnets

For downloadable eBooks, checklists, reports etc:

Pdf creation (Acrobat Reader) of any Word, Pages, Power Point, Keynote document

canva.com offers templates you can use and you can create texts with images etc.

beacon.com a free tool where you can convert blog posts to a pdf (eBook)

fiverr.com and upwork.com sites where you can outsource a job to freelancers

Scribble X an easy way to create professional looking eBooks and reports in 5 minutes (and without even having to type a word if you don’t want to! Click here: Scribble X)

Remember: Don’t create a lead magnet with too many pages… most people will not make the effort to read it then. Instead, keep it short and concise, focus on giving a specific solution to a specific problem (or desire). Often 3-8 pages is perfect!

For videos:

PowerPoint video (or Keynote video for Mac)

iMovie for Mac users

Camstasia for Windows and Mac

movavi.com for Windows and Mac

VideoScribe to create animated videos

Powtoon to create animated videos

Content Samurai this is an - almost - automatic video creation system, where you enter your text into the system - and it creates the slides for you with text and images automatically that you can edit to your liking and preference (Click here for a free trial)

Remember: Keep your videos short, 4-9 minutes is perfect. 10-15 minutes is pushing it. Hosting a video is easy too, you can use the “unlisted” feature on YouTube or you can use a premium service like Vimeo Pro for more security controls.

For Audio and Podcasts:

Audacity an audio editor and recorder for Windows and Mac

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Create a Professional eCover:

MyeCoverMaker.com a tool to create professional looking eBook covers and product shots yourself

Some final words….!!

I hope this Lead Magnet creation guide will be useful for you and help you create amazing Lead Magnets!

For more tips about online marketing tools and resources (free and paid), visit:

=> https://www.go.ckMarketingOnline.com/recommended/

For tips about how to set up Sales Funnels, visit:

=> https://www.go.ckMarketingOnline.com/online-sales-funnel/

To learn how to set up a profitable business online, visit:

=> The Ultimate Laptop Lifestyle

…and let’s connect on Social Media!

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